
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

May 10, 2021 • 23min
#19: Ryan Deiss—The Digital Marketing Strategy Your Business Needs [Part 1]
These days your business needs an effective digital marketing strategy not only to keep up with the competition but in order for it to fly far and fast. Without one, you could be headed for a crash landing! But don't worry—we’ve got you covered because over the next two episodes special guest, Ryan Deiss, digital marketing expert and CEO of Digital Marketer, guides you step-by-step through a digital marketing strategy to help your business scale and make you more money. -- Find out more about Ryan Deiss at DigitalMarketer.com Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses plus live coaching sessions with Donald Miller every month. Take the mystery out of growing your business and go to BusinessMadeSimple.com.

May 3, 2021 • 26min
#18: Leah Glover Hayes—Three Keys to Success
Most people think success is a solo endeavor – you have to do it alone and there's no one else who can help you get there. But the reality is that we are surrounded by resources and people who can support us in our journey toward success. This week's guest, Leah Glover Hayes, host of the podcast "Her Story of Success", shares inspiring stories of women trailblazers, entrepreneurs, artists and business leaders from all walks. She’s distilled their advice into three keys to success you can use in any area of your life. These keys will help set you on the path to what matters most. -- Find out more about Leah Glover Hayes and her podcast, "Her Story of Success" at HerStoryOfSuccess.com If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com

Apr 26, 2021 • 29min
#17: Tom Eisenmann—Is Your Start-up Destined to Fail?
The failure rate for startups is 90%. That means 9 out of 10 businesses will fail! It doesn’t have to be this way though. If you know the patterns causing these failures and avoid them, your chances for success increase dramatically. This week's guest, Tom Eisenmann, Professor of Business Administration at Harvard Business School and author of “How Startups Fail”, surveyed 470 entrepreneurs and investors about their failed businesses and discovered six distinct patterns leading to their failure. In this episode we discuss and unpack those patterns so you know exactly what to avoid when starting your own business or investing in someone else’s. -- Order Tom Eisenmann's "Why Startups Fail" now! If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com

Apr 19, 2021 • 29min
#16: Tyler Reagin—How To Lead Something You Didn’t Start
No matter what your role is within your business, there will be a time when you need to step in and take over something somebody else has built. Not knowing how to manage that transition could put you in a nose dive toward disaster. So how can you successfully lead something you didn’t start? This week special guest, Tyler Reagin, author of “Leading Things You Didn’t Start", answers that question! He gives you the five steps you'll need when taking over any project, department or company. -- Order "Leading Things You Didn't Start" at TylerReagin.com/LifeGivingLeader If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com

Apr 12, 2021 • 29min
#15: Allison Fallon—How and Why Should You Write Your Story?
You know you have a story to tell but struggle how to even begin telling it. Where should you start? Is it captivating? Who really wants to hear your story? It's overwhelming. That's why we’re answering the question, “How and why should you write your story?” We're joined by special guest Allison Fallon, author of "The Power of Writing It Down", who’s helped hundreds of people find their voice, tell their stories, and share them with the world. In this episode she’ll walk you step-by-step on how to start writing your story and the best way to tell it. -- Let Allison help you start writing your story at WriteYourStory.com If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com

Apr 5, 2021 • 26min
#14: Joshua DuBois—How Can Your Business Ride the Post-COVID Wave?
The post-COVID wave: most of us are thinking about it but few of us feel prepared for it. What's going to happen to our businesses? How will consumer behavior change? What exactly is this "new normal?" These are the exact questions we are answering this week. Joshua DuBois, founder of Gauge.ai, a market research firm that surveys tens of thousands of people per day, will share what you can expect in Q2 of this year and how your business can be prepared for the changes that will come as the world emerges from COVID. -- Find out more about Joshua DuBois at Gauge.ai If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month. Go pro at BusinessMadeSimple.com

Mar 29, 2021 • 26min
#13: Michael Hyatt—Can You Grow Your Business Working Six Hour Days?
On this week’s episode we’re answering the question, “Is it possible to grow your business working only six hour days?” Michael Hyatt, co-author of the new book “Win At Work & Succeed At Life,” is convinced you can. You'll hear why as he shares his insight into how fewer, more focused hours can lead to significant growth in your business. -- Order Michael Hyatt's new book, "Win at Work & Succeed At Life" and get access to exclusive bonus content at WinAndSucceedBook.com/BMS When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com

Mar 22, 2021 • 23min
#12: John Lee Dumas—Is It Worth It To Create an Online Platform?
It feels like just about everyone is trying to "build their online platform" these days. But only the people who do it right are the ones that reap the benefits. And yes -- there is a "right" way to do it. On this week's episode, John Lee Dumas, author of the book "The Common Path to Uncommon Success" shares a step-by-step plan for how you can produce consistent content for your platform that doesn't feel cheesy and allows you to expand your influence. -- Find out more about The Common Path to Uncommon Success at UncommonSuccessBook.com When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com

Mar 15, 2021 • 26min
#11: Vik Harrison—What You Really Need to Grow Your Non-Profit
This week we’re answering the question: How can non-profits who want to fundraise less, raise more money and build a community of monthly givers? Special guest, Vik Harrison of Charity: Water, an organization that to date has delivered clean and safe drinking water to over 10 million people across the globe, gives you the answer! Then host Donald Miller walks you step-by-step through crafting the perfect mission statement for any type of business. -- Find out more about Vik Harrison at VikHarrison.com and CharityWater.org When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com

Mar 8, 2021 • 40min
#10: John Lowry—Six Things You Need to Become a Great Negotiator
You’re negotiating all the time without even knowing it. And that’s a problem, because your success in life depends on how well you can negotiate. That's why in this week's episode we're teaching you the six things every great negotiator does to create more win/win outcomes in work and in life. Don also talks with Dr. John Lowry, President of the Lowry Group and instructor of our newest course at Business Made Simple University - Negotiation Made Simple. John shares what it's like inside a high stakes negotiation and his approach for achieving the desired outcome. -- Find out more about The Lowry Group at LowryGroup.net Get access to the course Negotiation Made Simple at NegotiationMadeSimple.com Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com