
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

Nov 22, 2021 • 25min
#47: How to Scale as a Solopreneur
Solopreneur- we applaud you. You’ve worked hard, started a business, and grown it to where it is today. Now you’re ready to take the next step! ... Except you’re stuck. And because you alone continue to act as the “secret sauce” powering everything inside your business, you never see the light of day. To take the next step in scaling your business and avoiding burnout, you must first figure out how to scale yourself! Today's guest, Katherine Kelly of KatherineKellyDesign.com, knows this all too well. Katherine is the "secret sauce" powering her very successful stationary business but is finding it harder and harder to grow when she's stuck doing everything herself. Donald Miller coaches Katherine (and you!) how to give up the need to control all aspects of the business, develop ways to automate, and staff her liabilities to finally gain back the freedom needed to continue dreaming and growing. Order and experience Katherine's amazing stationary at KatherineKellyDesign.com. Follow her on social @KatheringKellyDesign. -- Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today! If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on the Business Made Simple Podcast we help you discover what’s wrong with your business then show you how to fix it.

Nov 15, 2021 • 25min
#46: Hala Taha RETURNS—How to Start and Grow Your Own Podcast
Over the last year, podcasts have exploded in popularity, becoming a powerful marketing tool. Podcasts are a great way to engage with and build your customer base, but starting one can seem like a huge undertaking. That's exactly why we invited Hala Taha, host of the Young and Profiting podcast and founder of YAP media, back to the show. She joins Donald Miller to coach you through developing a podcast strategy from start to finish. Hala also reveals which social platform you and your business need to be utilizing to increase engagement and strengthen your customer base. Find out more about Hala's Young and Profiting podcast and YAP Media at YoungAndProfiting.com/Yap-Media. -- Join Don and Tyler Ginn, Business Made Simple's VP of Sales & Marketing, for a Live Coaching Q&A on How to Drive Sales Using Social Media, Thursday, November 18th. Business Made Simple members get free access! If you're not a Business Made Simple member, go to BusinessMadeSimple.com and subscribe TODAY to get access. In the upcoming livestream you'll get a 5-step plan showing you how to use social media to actually grow revenue for your business. Plus, Don and Tyler will be answering your social media questions LIVE throughout the event. Go to BusinessMadeSimple.com, subscribe today and join us for the livestream Q&A on November 18th! If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.

Nov 8, 2021 • 30min
#45: Tyler Ginn—How to Use Social Media to Actually Grow Your Business
You know your business is supposed to be on social media, right? So you keep showing up there, posting randomly, spending time and money trying to connect with customers. But if you’re honest, all of your social media efforts don't seem to be leading to more customers or more revenue. It doesn’t have to be that way. It’s possible to use social media to connect with prospective customers, add new email addresses to your list, and ultimately drive more revenue for your business. In today’s conversation, Donald Miller and Tyler Ginn, Vice President of Marketing and Sales at Business Made Simple, break down the four things that most companies do wrong on social media and tell you exactly how to fix it. Join Don and Tyler for a member-exclusive Q&A livestream on How to Drive Sales Using Social Media, Thursday, November 18th. Business Made Simple members get free access! If you're not a Business Made Simple member, go to BusinessMadeSimple.com and subscribe TODAY to get access. In the upcoming livestream you'll get a 5-step plan showing you how to use social media to actually grow revenue for your business. Plus, Don and Tyler will be answering your social media questions LIVE throughout the event. Go to BusinessMadeSimple.com, subscribe today and join us for the livestream Q&A on November 18th! -- If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.

Nov 1, 2021 • 27min
#44: Mignon Francois—How to Build a Business When You Have Absolutely, Freaking Nothing
How can you build your business when you have nothing? Nothing in the bank, nothing left in your fuel tank and nothing much to work with. Believe it or not, there’s a way. That’s why we invited Mignon Francois, founder and CEO of The Cupcake Collection, to share her story of how she started a business at one of the lowest points in her life and grew it into a $15 million empire! If you’re feeling like there’s no way you could ever succeed in your business, Mignon’s story of resilience and reinvention will give you some much needed inspiration. P.S. If you’re feeling bored with life and are ready to start living with meaning and purpose, just like Mignon, pre-order Donald Miller’s new book, Hero On A Mission (available January 11, 2022). In this book, Donald Miller offers you practical steps you can follow to experience a deep sense of meaning every single day of your life. If you’re tired of living life on autopilot and are ready to make a serious change in your own story, pre-order Hero on a Mission on Amazon or wherever you buy books. Did you know The Cupcake Collection offers nationwide shipping on all cupcakes? Oh yeah! Now you can enjoy Mignon's world famous sweet treats from anywhere in the US! Go to TheCupcakeCollection.com and order today! -- If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.

Oct 25, 2021 • 16min
#43: Joshua DuBois—How Your Business Can Get the Most Out of Quarter 4
With the holidays just around the corner, is your business ready to make the most of it? In this week’s conversation, Joshua DuBois, co-founder and CEO of Gauge.ai, returns, packing a powerful punch with his top three predictions for quarter 4. He’ll coach you on how to best position your business so it’s ready to take on your customer’s problems head-on into the new year! Find out more about Joshua DuBois and how he and his team can help your business get ahead at Gauge.ai. -- If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.

Oct 18, 2021 • 26min
#42: Tim Schurrer—How to Keep Your Team Focused On Your Big Goals
Are your employees always busy, but your business still doesn’t seem to move forward? Do you feel like you’re always stuck micromanaging? Without a management and execution system, this is the arena you can expect to play in. But if you want employees who are focused, productive, and happy in their jobs, then today’s conversation is for you! Donald Miller and Tim Schurrer, Vice President of Talent Management and Culture at Business Made Simple, coach you through the simple but effective management and execution framework you need to empower your employees, stay out of the weeds and leave you feeling confident as a leader knowing your team is tracking toward your big goals. Get access to the upcoming Business Made Simple Live Coaching event: Management & Execution: Master a Simple System to Manage Any Team on Thursday, October 21 at 10a (CT). Just go to BusinessMadeSimple.com and register now! After signing up you’ll also get access to all of our on-demand business courses as well as our other monthly live coaching events. If you know you need to get serious about management and execution but aren't sure where to start, this live coaching event is for you. Go to BusinessMadeSimple.com and register now! -- If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.

Oct 11, 2021 • 34min
#41: Clate Mask—Not Having a Customer Relationship Management (CRM) System Is Costing You
Creating and nurturing customer relationships is key to growing your business. You must know where they are in their journey to buying your product so you can easily guide them to the sale. But managing it all can be overwhelming and exhausting which is exactly why you need a Customer Relationship Management (CRM) system. Speaking from experience, implementing a CRM system helped grow StoryBrand and Business Made Simple to over $15 million! Today we are joined by Clate Mask who is co-founder and CEO of Keap, a leading CRM platform. Clate will coach you on how to easily integrate a CRM to help manage all of your customer relationships, automate email follow-ups and grow your business. Want to start growing your business with a CRM? Go to Keap.com/BMS to access a limited offer exclusively available to our Business Made Simple listening community. -- If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.

Oct 4, 2021 • 37min
#40: How To Grow Your Business When You Feel Stuck
Growing your business can feel like a constant and overwhelming guessing game. That's exactly what this week's guest, Sheri Rowney, owner of Harmonized Brain Center, was facing when she came to us for help. Sheri is a brilliant business owner with a great business model, but like many of you, she's hit a roadblock when it comes to growing and scaling. In this coaching conversation, Don walks Sheri through exactly what she needs to do to grow her business without adding hours to an already packed schedule. If you're feeling like your business has hit a ceiling when it comes to growth potential, you need to listen to this episode! -- See the amazing work Sheri Rowney offers through LENS therapy and how it could help you at HarmonizedBrainCentersTN.com. Do you have an amazing business everyone should know about but are stuck trying to grow it? We can help! Go to BusinessMadeSimple.com/Podcast and share what's been keeping you up at night when it comes to growing your business for the chance be a guest, like Sheri Rowney, on a future episode. If selected, Donald Miller will coach you on air to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today.

Sep 27, 2021 • 28min
#39: Cathy Heller—Ditch Your Day Job and Turn Your Passion Into Profit
Over 95% of Americans are considering quitting their jobs right now. Are you one of them? This week, we’re continuing our deep dive into how you can escape feeling redlined at work and follow your true passion instead. We talk with Cathy Heller, host of the Don’t Keep Your Day Job podcast, who coaches you through how to get out of your own way and become delusionally optimistic about paving your own path forward. -- Join Cathy Heller's Quitter's Club at CathyHeller.com/Quitters, and find out how to ditch your day job, be a quitter and turn your passion into profit. If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.

Sep 20, 2021 • 25min
#38: Tanya Dalton—Get Unstuck and Find Your Passion in Work (and in Life)
Close to 11 million people, almost 10% of the U.S. workforce, have recently quit their jobs in search for greater purpose. Some have coined this moment the "Great Resignation". If you're one of those people, feeling stuck in a job and going through the motions, then you need to listen to today's conversation with Tanya Dalton! Tanya is a productivity expert and author of the new book On Purpose, and will help you escape the merry-go-round, follow your passion and find your "soulmate client." -- Order Tanya Dalton's new book, On Purpose, and access exclusive content at TanyaDalton.com/elb. If you need help assessing what’s wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what’s wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today! Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.