
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

Jan 10, 2022 • 35min
#54: How Writing a Book Can Give Your Business Extra Fuel
Do you have life experiences that feel too valuable not to share with the world? Or have you figured something out in you business you know other business owners struggle with? Writing a book is great way to not only share your valuable story, but also give your business an extra dose of fuel. While it may seem like it's in a different lane, publishing a book helps strengthen several parts of your airplane - your marketing engine, your sales engine, and even your leadership in the cockpit. But where do you even begin? In today's coaching conversation, Donald Miller gives Kirbee Miller, owner of KiNiMi Kitchen, a step-by-step plan for how to start writing her first book. If you're ready to share what you have to offer with the world, today's episode is for you. Learn more about Kirbee Miller and order some of her delicious one-of-a-kind popcorn at KiNiMiKitchen.com/Shop. You can clao follow Kirbee on Instagram @kinimikitchen. -- Preorder Hero On a Mission on Amazon, Audible, or wherever you buy books, and get free instant access to Donald Miller's limited video series How to Transform Your Life with Story-Based Goal Setting. Just email your receipt to book@heroonamission.com, and you'll unlock the course you need to achieve your goals using the power of story. Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today! If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on the Business Made Simple Podcast we help you build your business like an airplane you can fly far and fast.

Jan 6, 2022 • 19min
Becoming a Hero on a Mission—How to Rediscover Purpose and Meaning in Your Life
When it comes to your own personal story and experiencing a meaningful life, do you feel like things are coming up short? Even if you have a packed schedule, you might still wake up feeling restless, bored or even hopeless. Know that you are not alone. Too many people have lost interest in their own stories. But in this Business Made Simple six-part limited series, we want to help you change that. We want to help you become a hero on a mission. In part one of our series, Donald Miller shows you how to find purpose in your life's story, all from his new book Hero on a Mission. If you're ready to wake up every morning interested in your own life, your own business, and your own story, then lean in and listen to how you can discover a deeper sense of meaning. When you preorder Hero On a Mission on Amazon, Audible, or wherever you buy books, you'll also get free instant access to Donald Miller's limited video series How to Transform Your Life with Story-Based Goal Setting. Just email your receipt to book@heroonamission.com, and you'll unlock the course you need to achieve your goals using the power of story.

Jan 3, 2022 • 22min
#53: How to Incorporate Your Mission into Your Products
For some business owners, the mission behind the business is what truly drives them, and at the end of the day, means more to them than making a profit. However, as a business, you have to make money to stay operational and actually sustain the mission. So how do you do both successfully? First, you need to incorporate your mission into your products. Second, you need to market your mission and your products consecutively. Think of it this way: if your business is like an airplane, your products are your wings, and it's imperative they are strong and stable so you can make it to your destination. If not, your business will crash! In today's coaching conversation, Donald Miller talks with Abra Kinkopf, founder of L.A. America by Mux. Abra designs and sells high end t-shirts to support her mission of saving and preserving Kaqchikel, a Guatemalan language, from dying out. If you run a mission-based business but feel like you're headed into a nose dive, today's episode will help pull you out of it! You can support Kaqchikel language preservation by going to AmericaMux.com or @America_Mux on Instagram. -- Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today! If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on the Business Made Simple Podcast we help you build your business like an airplane you can fly far and fast.

Dec 30, 2021 • 3min
Hero on a Mission Limited Series PREVIEW—What You Need in a Morning Ritual
Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! In this preview of an upcoming episode, host Donald Miller walks you through creating a morning ritual so you know exactly how you should be spending each day. Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live everyday with a deeper sense of meaning and purpose. If you are ready to stop leaving your life up to fate and rediscover true purpose and meaning, the Hero on a Mission limited podcast series is exactly what you need. Just follow the Business Made Simple Podcast feed wherever you stream podcasts and every Thursday for six weeks starting January 6th you will learn how to become a hero on a mission.

Dec 27, 2021 • 28min
#52: The Best Business-Growing Moments of 2021
2021 was quite the ride, especially for businesses, and we’re honored you took the journey with us! Before we say goodbye to 2021, let’s look back on some of the most valuable and insightful moments from this year. First, we return to episode one, where you learned how to build your business like an airplane so it flies far and fast. Then we’ll revisit the most valuable bites from conversations with: John Lee Dumas (Episode #12) - How to Create a Content Production Plan Ryan Deiss (Episode #19 & 20) - Start creating an Amazing Digital Marketing Strategy Erin Meyer (Episode #34) - How to Give Freedom to Your Team and Still See Amazing Results Hala Taha (Episode #37) - Why You Need an Internship Program and How to Build a Great One -- If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on the Business Made Simple Podcast we help you build your business like an airplane you can fly far and fast.

Dec 23, 2021 • 3min
Discover True Meaning in Your Life's Story—New Limited Series Coming January 6!
Most of us are bored with the story we’re living. We’ve lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! Just follow the Business Made Simple Podcast feed and every Thursday starting January 6th for six weeks we will unpack what you need to do to create a life plan that finally lets you live everyday with a deeper sense of meaning and purpose. If you are ready to stop leaving your life up to fate and rediscover true purpose and meaning, the Hero on a Mission limited podcast series is exactly what you need. Just follow the Business Made Simple Podcast feed wherever you stream podcasts and every Thursday for six weeks starting January 6th you will learn how to become a hero on a mission.

Dec 20, 2021 • 26min
#51: Grow Your Products Without Growing Your Expenses
When it comes time to expand and grow, companies often rush to create new products that inflate their overhead. But in order to stay in business, doubling your costs means you must also double your profits. If you don't it could send everything into a tailspin. Think of it this way: if your business is like an airplane, your products are your wings. They need to be strong and stable to support your overhead, or the body of your airplane. If not, your business will crash! In today's coaching conversation, Donald Miller talks with Courtney Jacobsen and Kylie Mimitz, co-owners of The School of Dance in Salt Lake City, all about how to grow their product offerings without bloating their overhead. If you want to start looking at how you can serve customers and make more profit all within your current business model, lean in and listen to today's episode! Learn more about The School of Dance in Salt Lake City at TheSchoolOfDanceSLC.com. -- Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today! If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on the Business Made Simple Podcast we help you build your business like an airplane you can fly far and fast.

Dec 13, 2021 • 32min
#50: Create Lifelong Customers with a Product Funnel
After a customer purchases a product from you, what's next for them? You could call it a day and let that customer drop off. Or you could create a path for them to discover their next purchase from you. Creating a product funnel and guiding your customers through it is a key way to turn one-time purchasers into lifelong customers, generating sustainable revenue for your company. Think of it this way: if your business is like an airplane, your products are your wings. They need to be strong and stable or your business will crash! In today's coaching conversation, Donald Miller talks with Trevor and David Muir, two brothers behind TheInternUniversity.com, all about how to create an amazing product funnel. If your products are struggling to keep your business in the air, lean in and listen to today's episode! Find out more about Trevor and David Muir's business at TheInternUniversity.com. -- Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today! If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on the Business Made Simple Podcast we coach you to run your business like an airplane so it flies far and fast.

Dec 6, 2021 • 36min
#49: How to Grow Your Business by Getting Specific
Let's start with the bad news. If you're attempting to target anyone and everyone as a potential customer, your business will never be known for anything. But here's the good news! When you nail down exactly who your customer is and become super specific in telling them exactly what problem you can solve for them, your business will fly far and fast. This is what today's episode is all about. Our guest, Stephanie Gray, is a corporate trainer who originally came to us needing help strategizing how to grow her client list. But in her coaching conversation with Donald Miller, an entirely new career path was revealed! If you are struggling to get specific with the problem you solve for customers, lean in and listen, because today's coaching conversation with Stephanie Gray is for you. -- Are stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today! If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on the Business Made Simple Podcast we help you discover what’s wrong with your business then show you how to fix it.

Nov 29, 2021 • 29min
#48: Tom Henschel—Establishing Your Executive Presence
You may take pride in wearing your heart on your sleeve when interacting with your team, feeling it comes across as transparent and honest. The trouble is even though you may have the best intentions, your impact could be leaving team members feeling judged or dismissed. And, even more troubling, it could be holding you and your company back! Today we talk with Tom Henschel, executive coaching expert and host of The Look & Sound of Leadership Podcast, all about how to navigate the gap between intention and impact and how you can strengthen what Tom refers to as your "executive presence." Listen to Tom Henschel on The Look & Sound of Leadership Podcast wherever you stream podcasts. Access Tom's free resources to help jumpstart your executive presence at EssentialComm.com. -- If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on Business Made Simple we help you discover what’s wrong with your business then show you how to fix it.