
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

Apr 25, 2022 • 25min
#69: How to Grow a Successful Business as an Artist
Many artists don't believe they're competent at business or feel thinking about their art as a business might cheapen it. But whether you're an author, painter, musician or produce any other type of creative work, without steady cash flow, it's nearly impossible to get your work in front of the world. It's only when you think of your art as a product you sell that you can truly market and get in front of the right audience. In today's coaching conversation, Donald Miller talks with Raj Lulla, an up-and-coming novelist trying to figure out how to best market and sell his upcoming book. If you are an artist, want to become an artist, or know of an artist struggling to get their name out there and create art for a living, you're going to love today's coaching conversation. Find out more about Raj Lulla and his upcoming book The Caring House at RajLulla.com. -- SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com HIRE A STORYBRAND CERTIFIED GUIDE TO CLARIFY YOUR MARKETING: ClarifyYourMessage.com TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Apr 18, 2022 • 28min
#68: How to Make More Money by Monetizing Your Mission
You started your business to follow your passion, to fill a need or even to accomplish a mission. But exactly how can you inspire customers to buy into that mission and buy your products? In today's coaching conversation, Donald Miller talks with Tara Hurster, founder of the TARA Clinic in Sydney, Australia. Her mission is providing busy and successful people help as they try to regain control over substance use and addiction, all while leaving guilt and shame behind. Don coaches Tara on exactly where she should clarify her marketing efforts and what immediate products she needs to offer so her mission is positioned to call customers to action allowing her to fuel her business with cash. If your business is like an airplane, this episode is all about the right engine (your marketing and messaging) and your wings (your products). If your business is fueled by a mission to change the world, today's conversation will show you how to use that mission to fly far and fast. Learn more about the TARA Clinic at TheTaraClinic.com. -- SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Apr 11, 2022 • 27min
#67: David Novak—Are You Truly Self Aware as a Leader?
As a leader it's easy to feel the pressure of needing to make every decision. It's also easy to fall into the trap of dismissing other people's ideas thinking your way is best. In fact, leaders who lead by force not only erode confidence within their company but can ultimately push it to failure. So how can you lead with authority while still being inclusive and open-minded? In this episode, Donald Miller talks with David Novak, founder and CEO of David Novak Leadership and co-author of Take Charge of You. David is also the co-founder and retired CEO of Yum! Brands, one of the world’s largest restaurant companies including KFC, Pizza Hut, and Taco Bell. Throughout the conversation, David shares his incredible insight coaching you how to identify if you're holding your company back as a leader then shows you exactly how to develop one of the most powerful tools every successful leader needs: self awareness. If your business is built like an airplane, this conversation is all about the cockpit, or your leadership! After today’s conversation, you will know how to be more self aware as A leader and in the best position to grow your company. Order David Novak's new book, Take Charge of You, at TakeChargeOfYou.com. -- SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Apr 4, 2022 • 26min
#66: Getting Back to Growth Post-Pandemic
The pandemic shifted business in a huge way. As things start to return back to normal, many businesses are stuck trying to get back to where they were pre-pandemic or even trying to figure out what a new normal looks like. In today's coaching conversation, Donald Miller talks with David Bron, owner of Praxis Learning International, a summer camp program for international students. Don coaches David on what steps he needs to take to breathe life back into his once thriving business and how you can too. If your business is built like an airplane, this episode is all about the right engine, or your marketing and messaging. If you are eager to let your customers know you are back in business, finally escape out of the pandemic slump and re-enter back into a state of growth, this episode is for you! Learn more about Praxis Learning International at PraxisLearningInternational.com. -- SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Mar 28, 2022 • 22min
#65: How to Make More Money with Your Current Products
When it comes to future-casting, business leaders often try to think of the next big product they can create or service they can offer. But what if your next opportunity to bring in more revenue is actually right in front of you? If you want to keep your costs low, profits high, and avoid overworking your employees, you need to work smarter, not harder. In today's coaching conversation, Donald Miller talks with Kristin "KB" Newton, founder and CEO of Heart Convos, a business that gives you the framework you need to foster healthy and strong friendships. Don coaches KB through how she can find new products among what she's already offering and how you can too. If your business is like an airplane, this episode is all about the wings, or your products. If you want to discover more ways to make money with the products and services you already have without adding any additional work load, this episode is for you! Learn more about Heart Convos at HeartConvos.com. -- SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Mar 21, 2022 • 27min
#64: Are You Solving the Right Problem for Your Customers?
Last week's conversation was all about honing in on the problem you solve for customers because when your product is the solution to a problem, its value doubles immediately. But what if you're focusing on the wrong problem? In this coaching conversation, Donald Miller talks with Adam Jones, a comedic stage hypnotist, about how he needs to rethink the problem he solves for his clients so he can always be front of mind and book more gigs! If your business like an airplane, this episode is all about the right engine, or your marketing. If you are struggling to hone in on the actual problem you solve for customers, today’s coaching conversation is for you! To book Adam Jones for your next event, go to SquawkLikeAChicken.com. -- SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Mar 14, 2022 • 26min
#63: Is a Weak Brand Identity Holding Your Business Back?
Do you think of your product or your business as a solution to a problem? If your product is the solution to a problem, your product's value doubles immediately. But if you're in a crowded market, how do you set yourself apart and get more customers? In this coaching conversation, Donald Miller talks with Kaytlyn Wells, physical therapist and owner of Beyond Repair. Don coaches Kaytlyn on how to define her brand identity and own the problem her business solves in the market. If your business like an airplane, this episode is all about the right engine, or your marketing. If you are struggling to craft a strong brand identity and define what specific problem your product solves for your customers, today’s coaching conversation will give you the answers you're looking for! Learn more about Kaytlyn Wells at BeyondRecoveryPT.com. -- SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Mar 7, 2022 • 29min
#62: How to Create More Demand for Your Products
So many small businesses feel stuck when it comes to their revenue. Year after year they keep making the same amount, and no matter what they try, it doesn't seem to grow. How do you break out of a revenue rut? In this episode, Donald Miller talks with balloon artist Natalie Teabo, owner of Hello Sunshine Balloons, who feels stuck in what her business is currently making. Don coaches Natalie on how she can triple or even quadruple her prices to not only keep her business afloat (no pun intended) but also grow it. If your business like an airplane, this coaching conversation is all about the wings, or your products. If you are constantly struggling to build demand and get customers to see the value of your products, then today’s coaching conversation is for you. Learn more about Hello Sunshine Balloons at HelloSunshineBalloons.com or on Instagram @HelloSunshineBalloons. -- SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Feb 28, 2022 • 26min
#61: How to Attract and Retain Top Talent
Your business needs highly trained individuals to serve your clients well. But hiring top talent is expensive, and businesses often wonder how they can pay well and still keep the business afloat, especially when they have looming overhead expenses as well. In this episode, Donald Miller talks with Michael Remole, CEO and Founder of Gateway Family Services of Illinois, a mental health organization providing services including equine assisted therapy. Don coaches Michael on how he can attract, retain and compensate the highly specialized workforce his practice needs to thrive. If your business like an airplane, this coaching conversation is all about the body, or your overhead. If you are struggling to attract and retain top talent while also struggling to offer a competitive salary, this episode will give you a path forward and some much needed relief. Learn more about Gateway Family Services at GatewayFamilyServices.org. -- Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today! If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on the Business Made Simple Podcast we help you build your business like an airplane so you can fly it far and fast.

Feb 21, 2022 • 32min
#60: How to Scale Your Team as a Solopreneur
As a soloprenuer, you are used to doing everything yourself. But as a team of one there's only so much you can do to scale your business. So when it comes to growth, how do you create a strategy for expanding your team that doesn't inflate your overhead, grows your revenue, and utilizes your time and talents to the fullest? In this episode, Donald Miller talks with Laurelyn Dexter, owner of My Brand Photographer, a business that helps female entrepreneurs grow their businesses through strategic brand photography, and coaches her on how to make a strategic first hire that makes her business scalable. If you think of your business like an airplane, this coaching conversation is all about the body (overhead) and wings (products). After listening, you will have a clear idea how to bring on a new team member to increase the strength of your wings without adding more weight to the body of your plane. Learn more about Laurelyn Dexter and My Brand Photography at MyBrandPhotographer.com. -- Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today! If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it. Every week on the Business Made Simple Podcast we help you build your business like an airplane so you can fly it far and fast.