Why That Worked – Presented by StoryBrand.ai

Is your business stuck making the same revenue as last year? No matter what industry you’re in, expanding or changing a product or service could be the boost you need. A strategic pivot can help you tap into a new area of the market and ignite the growth you’ve been looking for.   In today’s coaching session, Donald Miller talks with Scott Mueller, president and owner of Mueller Memorial Funeral Homes, about a new product spinoff for his business. Like many business owners in America, narrow margins have made it hard for Scott to take his business to the next level. Listen in to learn how pivoting a product could add millions to your bottom line.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Many business owners find their personalities are tightly bound to their company's marketing, especially thanks to social media. On one hand, this can allow your customers to feel a connection to you and your brand. However, it also can act as an open invitation to for people to criticize you and, at times, even your family. So the question is how authentic and vulnerable should you be over social media? What is the right balance of authenticity to ensure you don't lose customers?   In today's episode, Donald Miller talks with personal branding expert Jenna Kutcher. Jenna is the host of the Goal Digger Podcast and author of the new book How Are You Really? - Living Your Truth One Answer at a Time. If you are struggling to find the balance around how to be authentic in a way that helps your brand, without alienating your loved ones or customers, you find those answers in today's episode.   Order Jenna Kutcher's new book, How Are You Really?, at JennaKutcher.com/Preorder.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

What would you do if your boss gave you the opportunity to buy the company? It's a huge decision, and hard to know where to even begin evaluating if it's a good investment for you. Today's episode will give you the key questions to ask and things to look out for so you enter negotiations confident and prepared.   In today's coaching conversation, Donald Miller talks with Ray Martindale, a video producer who was recently offered the option to buy the company where he works. But having never owned a company, Ray wants to be positive he's making the right decision.   If you've ever been offered to buy a company you didn't start or are even thinking about starting your own company, today's episode will set you up for success.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

As a consultant, customers are paying for your expertise. The problem is how can you scale if your business model limits your services to one-on-one interactions? You could charge more but that's only a temporary fix. What's the long term approach you should take?   In today's coaching conversation, Donald Miller talks with Alexis Alvarez, CEO of Burst Event Company. Alexis hopes to grow her wedding planning business by offering customers more one-on-one options but is nervous about the overhead that comes with bringing on more event planners. She also doesn't want to self-sabotaging her big ticket services by offering ones at a lower price. If your business is centered around consulting, today's conversation will provide the steps you need to get back your time, scale the right way and increase revenue!   Learn more about Burst Event Company at BurstWeddings.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

You've heard us say it over and over again: your marketing should invite your customers into a story where they are the hero. And this means focusing on their story instead of telling your own. But we're going to let you in on a secret today. There actually is there a way you can tell your brand's story. You just have to make it all about your customer and solving their problem.   In today's coaching conversation, Donald Miller talks with Eddie Zingleman, owner and furniture maker at Tennessee Woodworks. Don coaches Eddie through how he can utilize his unique story to grow his business, all while playing the guide and not the hero, even in his story.   If you are struggling to figure out how you can incorporate your story into your marketing and messaging without playing the hero, today's conversation will show you how.   Check out Eddie Zingleman's amazing work at TennesseeWoodworks.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE OUR ON-DEMAND COURSES TO REMOVE THE MYSTERY OUT OF RUNNING YOUR BUSINESS: BusinessMadeSimple.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

When it comes to growing your business, it's easy to fill up a list with potential great ideas. What's hard is deciding which ones to implement and when, especially if you only have the time and money to go with one.   In this episode, Donald Miller walks Jeff Stoner, co-owner of My Mickey Vacation Travel, through the decision-making process of choosing the next strategic initiative for his business. Don also coaches Jeff on how to "market for the moment," shifting resources and taking advantage of key points in time in your industry where you can more easily boost your lead numbers.   If you're running a business and aren't sure what your next big project should be, this episode is for you.   Explore the vacation services Jeff and his team have to offer at MyMickeyVacation.com.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple    

One of the questions we get asked the most at Business Made Simple is "Can you apply these frameworks to help grow nonprofits?" The simple answer: YES! And in today's episode, Donald Miller will show you how as he coaches Breanna Owen of Beza Threads, a nonprofit selling handcrafted leather goods to fight human trafficking around the world.   If you're tired of hitting a wall when it comes to growing your nonprofit and engaging with more active donors, today's conversation will show you the best way forward.    Go to BezaThreads.org and use promo code BMS15 for 15% off your next purchase.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Starting and growing a business can't happen in a vacuum. You need supporting players to help foster your dream into a reality. But what happens when the people you brought on to grow your company decide they want to leave? Even more importantly, how can you manage their exit so it's smooth and constructive?   This scenario is very familiar in the walls of Business Made Simple as Don talks with Tim Schurrer, former Business Made Simple COO and author of The Secret Society of Success. Don and Tim discuss how they both worked through Tim's exit and how to create an environment that fosters positive, healthy exits in your business. They also discuss Tim's venture into building a personal platform and his new view on success. If you've never been sure how to constructively manage employees departures, listen in to today's conversation.   Order The Secret Society of Success now at https://amzn.to/3wvujDU.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Your website is the front door to your business, and you only have a few seconds to win over a customer before they either engage with your brand or move on. That's why it's crucial that your website is clear and simply explains how you will help your potential customer solve a problem to make their life better.   In today's coaching conversation, Donald Miller talks with Sam, a retired law enforcement officer starting up a personal protection agency. Don helps Sam craft his brand and message so it is completely clear to any future customers. If you are too close to your message or don't quite know how to talk about what you do so people get excited to buy your products, you're going to love today's coaching conversation.   Learn more about Sam's business at TheAVWay.com.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

As a business owner, starting a business from nothing can feel like solving an impossible mystery. But with the right frameworks and insight you can remove that mystery to create a business not only survives, but thrives. Today we've brought on special guest and online marketing expert Amy Porterfield, host of the Online Marketing Made Easy Podcast, to compare notes with Donald Miller around how they built their businesses narrowing down the seven steps you should take to start and grow a strong and successful business from the ground up.   Find out more about Amy Porterfield and listen to the Online Marketing Made Easy Podcast at AmyPorterfield.com. --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple