Inside The Stream

insidethestream
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Jun 14, 2024 • 38min

Roku-MAGNA Interview on New Home Screen Research

New Magna-Roku research shows the home screen is critical in the content discovery journey. Executives from both companies join us to discuss the research and its ad implications.
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Jun 7, 2024 • 34min

Streaming is tops on VIZIO; Max Rate Rise; Streaming TV is Loved

Inscape research reveals that virtually all VIZIO smart TV owners are streaming. Max raised rates—but only on ad-free tiers. Streaming satisfaction scores are off the charts.
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May 31, 2024 • 28min

Box Office Plummets, Ad Experience Matters, Netflix Bundling Angle

The Memorial Day box office plummeted 36%.  Latency, unnatural breaks, and slates are hurting ad experiences. Netflix’s bundling angle is unclear—all this and more in this week’s podcast.
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May 24, 2024 • 27min

Comcast StreamSaver is appealing to the budget-conscious

Comcast’s $15 StreamSaver bundle is great value. Combine it with Disney’s $15 Trio Basic bundle and streaming’s value prop is stronger than ever. But who are the bundles for?
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May 17, 2024 • 25min

Netflix is Well-Positioned to Lead in Bundling and CTV Ads

Netflix boasts 40 million ad-tier subscribers, positioning it as a frontrunner in streaming bundles. The partnership with Roku and Major League Baseball marks a pivotal shift in sports streaming. The acquisition of NFL streaming rights for Christmas 2025 highlights their shift toward live sports. Additionally, Netflix is set to revolutionize the ad-supported landscape with new tech and potential bundling opportunities. The exploration of immersive experiences via Roblox could further strengthen their competitive edge.
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May 10, 2024 • 37min

Amazon Cranks Up Ad-Tier Viewers; Disney’s DTC Progress

How did Amazon Prime Video vault to the top of the chart in ad-tier subscribers? Is Disney’s DTC progress sustainable? Get the answers and much more in this week’s podcast!
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May 3, 2024 • 37min

3 Key Themes from This Week’s NewFronts

This week’s NewFronts highlighted three key and interlocking themes: TV OEMs’ emphasis on FASTs, AI’s role in driving video ads’ value, and CTV evolving to the full funnel.
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Apr 26, 2024 • 33min

Wurl CEO interview on AI’s Role in CTV Ads

Wurl released its new AI-powered BrandDiscovery product. CEO Ron Gutman says it makes CTV ads context-sensitive, and AI will make ads more targeted and valuable.
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Apr 19, 2024 • 30min

NAB 2024 delivers AI, blockchain, low-tech solutions!

AI loomed large at NAB 2024, with solutions exposing new video revenue opportunities. The blockchain delivers big encoding savings and how to cut TV power use by half.
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Apr 12, 2024 • 24min

AI Drives New Value for Cineverse-Gracenote and Others

AI is revolutionizing the value chain of video creation, delivery, and discovery. The Cineverse-Gracenote partnership and other initiatives show how.

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