The Next Big Idea

In his new book, “Rationality: What It Is, Why It Seems Scarce, Why It Matters,” Steven Pinker writes: “When humans set themselves the goal of improving the welfare of their fellows … and they apply their ingenuity in institutions that pool it with others’, they occasionally succeed. When they retain the successes and take note of the failures, the benefits can accumulate.” In this episode, Steven argues that those benefits would accumulate even faster if we all learned a bit of logic, got better at sniffing out fallacies, embraced institutions that safeguard empirical truths, and entertained the idea that halting, imperfect progress may be better than no progress at all.

Safi Bahcall, a physicist turned biotech entrepreneur and author of "Loonshots," teams up with Daniel Pink, a renowned author on motivation and productivity. They delve into how nurturing unconventional ideas can alter industries and change lives. Topics include the dynamic between artistic and operational roles in innovation, the significance of flexible organizational structures, and the balance between creativity and execution. They inspire listeners to embrace resilience and optimism, highlighting historical breakthroughs that emerged from 'loon shots'.

Christopher Cox, former chief editor of Harper's and GQ, shares insights from his book on transforming fear of deadlines into a productivity superpower. Alongside acclaimed novelist Rivka Galchen, they discuss how urgency can spark creativity and improve work processes. They delve into effective methodologies for managing deadlines, the unexpected benefits revealed through research, and how structured timelines enhance collaboration. From personal anecdotes to examples in theater and publishing, they reveal the art of thriving under pressure.

Over the past century, the average human lifespan has doubled. That astonishing statistic is the subject of a new book and PBS series by acclaimed science writer Steven Johnson called “Extra Life: A Short History of Living Longer.” In this episode, he tells Rufus about the renegades who shamed milkmen, spiked public reservoirs, and rode rocket-powered sleds — all in the name of science. They discuss how inventions like vaccines, seatbelts, and sewers made the world a safer place. And they peer into a future where aging might be a thing of the past.

Every season, we invite the authors of the best new non-fiction to distill their books into five big ideas. Then they read those ideas aloud. We call these book bites, and our app has hundreds of them. In this special episode, we’re sharing three book bites that demystify the art and science of parenting. Journalist Melinda Wenner Moyer offers evidence-based strategies for teaching your kids not to be jerks. Two educators explore the science behind the iconic TV show “Mr. Rogers’ Neighborhood.” And acclaimed economist Emily Oster explains how geeking out on data can make you a better parent.

In this enlightening discussion, cognitive neuroscientist Christian Jarrett, author of "Be Who You Want," and Mark Harris, a former party animal turned entrepreneur, explore the fluid nature of personality. Jarrett argues that personality is malleable, like soft clay, allowing for intentional change. Harris shares his inspiring journey from carefree chaos to disciplined success, revealing the challenges and rewards of transformation. They dive into how small changes can spark significant growth, emphasizing the importance of mentorship and environment in shaping who we become.

Conventional wisdom tells us that real joy comes from within: from exercise or meditation, acts of service or the way we look at the world — pretty much anything except material possessions. But author/designer Ingrid Fetell Lee offers a different take in her book “Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness.” Last season, Ingrid sat down with Next Big Idea Club curator Adam Grant to discuss the powerful relationship between the way we feel and the objects that surround us. Turns out we can harness that relationship to live healthier, happier lives. If you haven’t heard this episode before, you’re in for a treat. And if you have heard it before, there’s never a bad time to be reminded that joy is all around if you know where to look.

Adam Neumann, handsome, clever, and rich, with a comfortable home (eight of them, actually) and a happy (if slightly hyperactive) disposition, seemed to unite some of the best blessings of existence; and had lived forty years in the world with very little to distress or vex him.In the summer of 2019, he was presiding over the most valuable startup in America: WeWork. To the cynical, it was a glorified desk rental company. To Adam, it was the company that would “elevate the world’s consciousness,” broker Middle East peace, build offices on Mars (presumably with the staple WeWork perks: ping pong, cold brew, free beer), and turn Adam into history’s first trillionaire. But then the searing sun of reality melted the wax that held his wings together, and he plummeted to earth, the value of his company going up in smoke behind him, like a contrail.The story of Adam’s spectacular rise and calamitous fall is the subject of a new book called “The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion.” It was written by two Wall Street Journal reporters, Eliot Brown and Maureen Farrell. Their real-time coverage of Adam’s erratic behavior and flagrant self-dealing helped to hasten his demise. In this episode, they speak with Mike Isaac, author of “Super Pumped: The Battle for Uber,” about hubris, greed, tech culture, and bad judgment.

We do it 25,000 times a day, but most of us rarely give breathing a thought. Author James Nestor says we’re missing out on one of the most powerful pathways to health and happiness. He leads Rufus through the ins and outs of intentional breathing, revealing its potential to clear our minds, heal our bodies, and help us achieve incredible things.

Do we have alcohol to thank for civilization? The answer, according to Edward Slingerland’s new book, “Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization,” is a resounding yes. Edward, who’s a professor at the University of British Columbia and self-proclaimed “philosophical hedonist,” says that far from being an evolutionary fluke, our taste for alcohol is an evolutionary advantage — one that we’ve relied on for millennia to help us lead more social, creative, and pleasurable lives.