The Places We'll Go Marketing Show

In what has to be one of our most special epsiode’s we welcomed the formidable Professor John Amaechi OBE to The Places We’ll Go Show, sponsored by The Marketing Skills Trust. In this interview, John shared his insights on leadership, management, diversity and his journey.

In this episode, the current CMO at Moonpig, Kristof Fahy, uncovered what he learnt about the gambling industry during his time at William Hill and Ladbrokes, and how why it took so long to progress, as well as how it did progress. Kristof also dove into the importance of brand assets and how to really understand your customers, a key example was Kristof re-introducing the Moonpig 'pig' to re-connect with their audience. To follow, Kristof uncovered how important promotional psychology is, when it comes to completely transforming lead generation.  Topics: The progression of the gambling industry Promotional psychology Leadership Brand assets Understanding the customer Sponsored by The Marketing Society.

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority, the Father of Modern Marketing. In this episode, we had the privilege of hearing first hand how the 4 P's of marketing were developed, the irrationality of consumer behaviour, the work Phillip is doing with the World Happiness Foundation and the evolution of marketing.  Sponsored by School of Marketing. 

Founder of MarketingKind and Author of ‘The Purpose Upgrade’ and ‘Competitive Advantage’, Paul Skinner is dedicated to re-writing the narratives that shape how our society functions and driving positive change. His community, MarketingKind, was created to re-imagine the world’s most pressing problems as marketing briefs in disguise. As marketers we have the power to drive change and Paul is harnessing that power for good.    In this episode, Paul discusses the reduction of change within our society and the ways in which we can start to drive more change, the reality of what success looks like and how public speaking takes more introversion that you may first realise. Key topics: Th reduction of change Harnessing the power of marketing re-write societal narratives Problem solving throughout history  Public speaking Harnessing your introversion Sponsored by School of Marketing.

Kerris Bright, Chief Customer Officer at the BBC, started her marketing career after completing her PhD in Molecular Neuroscience which set her in great stead. The combination of science and creativity has been crucial throughout her marketing career. Kerris has the desire to become a leader that listens more and has the ability to recognise potential in more people, despite already becoming a very genuine honest, caring leader. She is very honest and mentions that her biggest regret is not recognising potential sooner. Kerris refers to her three C's; curiosity, clarity and certainty, as pillars to support her as she takes on each challenge. She is a naturally curious person that is passionate about understanding how people work and how things work demonstrating that her background in science and transition to marketing may not be so random after all.  Topics: Curiosity, certainty, clarity Life at the BBC Recognising potential Leadership Transitioning from science to marketing Sponsored by School of Marketing. 

Cindy really needs no introduction. She describes herself as 'The Michael Bay of Business' and coined the motto 'I like to blow shit up', which sums up just how confident, ground-breaking and innovative Cindy and her work is. She is a professional speaker, who has had an incredible career in brand building, advertising and marketing, and has racked up an incredible 2.4million views on her Ted Talk in 2014. As Founder of Make Love, Not Porn, Cindy is on a mission to transform the way we view and interact in sexual relationships, destroy rape culture, educate people about consent, sexual values and healthy sexual behaviour.  Topics: Breaking down rape culture Creating healthy sexual relationships Confidence comes from values Avoiding the status quo Ageism Be your own filter Taking ownership Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode we were joined by the previous corporate HR professional, turned coach and Founder of Space Within, Laura Beckingham, and hosts the 'Calm Down, Wake Up' podcast. After recognising her desire to lead a completely different life, Laura left her last corporate role as Head of Learning and Development Centrica to pursue her dream to bring spirit and presence to the commercial world.  Laura joined us on The Places We'll Go Show to share her passion for supporting people on their journey to improve their outlook on life, harness the power of optimism, embrace the uncomfortable and, as Laura puts it, 'find the juice in life'. She really was the perfect guest to have join us and share her positivity on Blue Monday. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Ali Parsa is a serial healthcare entrepreneur, Founder of Circle and Babylon Health, and has made it his life's mission to transform the healthcare industry and make healthcare accessible to everyone around the globe.   The unicorn entrepreneur was listed in The Times 100 people to watch, and was featured in the Maserati 100. Ali also won the CEO Award by Finance Monthly and ACQ5's UK Game Changer of the Year. He was formerly a UK Cabinet Office Ambassador for Mutuals and the Chair of the Confederation of British Industry (CBI) Tech Forum. He has a PhD in Engineering Physics.   This was an absolutely profound episode. Ali's story from going from a refugee status to becoming a trailblazing health-tech entrepreneur is simply inspiring. In this episode, he revealed what his life was like before and after moving to the UK as a 16 year old boy, the loneliness of becoming a refugee, as well as the drive it gave him to build the life he dreamt of. Ali also gave us a look into his passion for healthcare, his secrets to becoming so successful in this market, and how his long-term mindset has allowed him to stay so focused.    Topics:  The role destiny plays in shaping your future  The power you have to be the best version of yourself  The UK vs US healthcare market and culture  Desirable disadvantages  Convincing investors to focus on long-term return  Adopting a growth mindset   Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

From selling sweets behind his school canteen, to building UK Net Guide up to 2 million users a month, and eventually founding VCCP Media, Paul has done it all. He's a marketing expert who has been in digital realm since it began just after the dotcom boom. In this episode, Paul divulges exactly how he got into marketing, his advice to business owners that feel like they're bubbling along, the power of a growth mindset and his fascination of the psychology of marketing.  Topics: Growth mindset How grades have a negative effect on young people Becoming an entrepreneur  Growing VCCP Media Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Chris Duncan, the CEO UK Publishing at Bauer Media Group, has had an adventure throughout his career, launching parties, building a network like no other, working on his passions every single day and finding joy through it all. In this episode, Chris shares his secrets to building such a successful, and more importantly, an enjoyable career. We'll uncover having a entrepreneur mindset vs a CEO mindset, how Chris has stayed so passionate, his curious nature that has led him to work on some fantastic projects and the setbacks Chris has had along the way.  Topics: Working your ass off Networking  Passion and curiosity Building a team that shares the same passion Adventure Finding joy throughout your whole journey Trusting your instinct  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training programmes.