The Places We'll Go Marketing Show

In this episode we were joined by the previous corporate HR professional, turned coach and Founder of Space Within, Laura Beckingham, and hosts the 'Calm Down, Wake Up' podcast. After recognising her desire to lead a completely different life, Laura left her last corporate role as Head of Learning and Development Centrica to pursue her dream to bring spirit and presence to the commercial world.  Laura joined us on The Places We'll Go Show to share her passion for supporting people on their journey to improve their outlook on life, harness the power of optimism, embrace the uncomfortable and, as Laura puts it, 'find the juice in life'. She really was the perfect guest to have join us and share her positivity on Blue Monday. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Ali Parsa is a serial healthcare entrepreneur, Founder of Circle and Babylon Health, and has made it his life's mission to transform the healthcare industry and make healthcare accessible to everyone around the globe.   The unicorn entrepreneur was listed in The Times 100 people to watch, and was featured in the Maserati 100. Ali also won the CEO Award by Finance Monthly and ACQ5's UK Game Changer of the Year. He was formerly a UK Cabinet Office Ambassador for Mutuals and the Chair of the Confederation of British Industry (CBI) Tech Forum. He has a PhD in Engineering Physics.   This was an absolutely profound episode. Ali's story from going from a refugee status to becoming a trailblazing health-tech entrepreneur is simply inspiring. In this episode, he revealed what his life was like before and after moving to the UK as a 16 year old boy, the loneliness of becoming a refugee, as well as the drive it gave him to build the life he dreamt of. Ali also gave us a look into his passion for healthcare, his secrets to becoming so successful in this market, and how his long-term mindset has allowed him to stay so focused.    Topics:  The role destiny plays in shaping your future  The power you have to be the best version of yourself  The UK vs US healthcare market and culture  Desirable disadvantages  Convincing investors to focus on long-term return  Adopting a growth mindset   Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

From selling sweets behind his school canteen, to building UK Net Guide up to 2 million users a month, and eventually founding VCCP Media, Paul has done it all. He's a marketing expert who has been in digital realm since it began just after the dotcom boom. In this episode, Paul divulges exactly how he got into marketing, his advice to business owners that feel like they're bubbling along, the power of a growth mindset and his fascination of the psychology of marketing.  Topics: Growth mindset How grades have a negative effect on young people Becoming an entrepreneur  Growing VCCP Media Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Chris Duncan, the CEO UK Publishing at Bauer Media Group, has had an adventure throughout his career, launching parties, building a network like no other, working on his passions every single day and finding joy through it all. In this episode, Chris shares his secrets to building such a successful, and more importantly, an enjoyable career. We'll uncover having a entrepreneur mindset vs a CEO mindset, how Chris has stayed so passionate, his curious nature that has led him to work on some fantastic projects and the setbacks Chris has had along the way.  Topics: Working your ass off Networking  Passion and curiosity Building a team that shares the same passion Adventure Finding joy throughout your whole journey Trusting your instinct  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training programmes.

You better be strapped in before you start listening to this episode of The Places We'll Go Show with Zoe Scaman, the Founder of Bodacious. There is no other way to describe Zoe other than an absolute powerhouse! Zoe takes on every challenge that comes her way, despite whether or not she has experience in that field, or if it gets her into trouble from time to time. She has worked on some incredible project from articulating the idea of fandom for Netflix, completely re-branding multiple celebrities, to even re-inventing the Dallas Mavericks! Zoe describes herself as a "Swiss Army Knife" and we cannot dispute that by any means. She is a true inspiration for so many people across the globe and has a energy that is contagious. It's impossible to hear Zoe talk and not want to instantly get up and take life by the horns. Topics: The concept of fandom Cynicism in the marketing world Her "troublesome" childhood Navigating her next chapter as a mother Where Zoe gets her motivation from Pushing the boundaries Her network of "avengers" Her hopes for her newborn Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

Listen to Jason Foo, Founder and CEO of BBD Perfect Storm, as he took us on his journey of life as an entrepreneur, the Founder vs CEO mindset, his passion for breaking down toxic stereotypes in society and why brand needs to take ownership of the power they have. Jason was an incredibly relaxed, humble guest who delve into his passion and the work he is doing on "New Macho" to re-define the definition of masculinity and how we market to men.  Topics: A brand's responsibility to break down stereotypes in society Jason's mischievous nature Curiosity Becoming commercially credible New macho Founder vs CEO Becoming a BCORP company Greenwashing Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training programmes.

The beauty of working with different cultures, having an optimistic outlook, her passion for the Jack Daniels brand and how her career in marketing was a "happy accident", are just some of the topics we dove into in this episode of The Places We'll Go Show with Sophia Angelis. Sophia is the SVP Managing Director, Jack Daniel's Brands at Brown-Forman and has over 25 years of experience in local, regional, and global marketing roles in premium, lifestyle brands. We also had the pleasure of learning about Sophia's inspirations along the way - a big shoutout to Maureen! Topics: Working with different cultures Diversity of thought How Sophia started her marketing career Her passion for the Jack Daniels brand Optimism The power of mentoring Networking Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Matt Bushby, the Chief Marketing Officer at Rightmove, has had an incredibly vast and interesting career that has spanned many industries. In this episode, Matt shared his experience creating distinctive brand assets and campaigns, the power of judgement and intuition, board influence, the power of playing to your strengths and being yourself. It is clear that in some cases, there is no substitute for experience, the best way to learn is through making mistakes of your own.  Topics Intuitive decisions Distinctive brand assets  The power of being you Always have a marketing toolkit  Leadership Board influence Judgement No substitute for experience  Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training programmes.

In this episode, Scarlett Allen-Horton talks about working hard not smart, trusting yourself and having faith that you are where you are meant to be. Who is Scarlett? Scarlett Allen-Horton is a top-performing International Executive Search Recruiter, finalist of acclaimed BBC's The Apprentice, Business Partner to British business magnate Lord Sugar and founder of Harper Fox Search Partners, providing diverse executive search solutions for the global energy and engineering sectors. Scarlett is a devoted advocate of equality and is passionate about the elevation of senior female and ethnic minority talent within the business world. In December 2019 Scarlett became a finalist on the acclaimed BBC TV show 'The Apprentice', having recently set up Harper Fox Partners, this was a fantastic achievement and a great opportunity to raise awareness of Diversity and Inclusion within the STEM sectors.

In this episode Lex talks about the importance of brand purpose, how to stay two steps ahead and what it took for Lex to get to his current position.   Who is Lex Bradshaw-Zanger?   Lex’s career has spanned the growth of the web from the 56k modem to 5G mobile, and covered North America, Europe and the Middle East.  He is currently the Chief Marketing Officer for L'Oréal UK & Ireland; he has been part of the group since 2016 with roles in the Middle East, Africa and Western Europe.   Before joining L'Oréal, Lex was head of digital marketing for McDonald's Europe and part of the Business Partnerships team at Facebook where he worked with a select group of clients to drive better ROI on their marketing investments.   He is a 'recovered' ad-man having spent the first part of his career in the agency world, with both WPP and Publicis – his last role was Regional Director for Digital Strategy & Innovation for Leo Burnett MENA.  Father of 3 girls, he is a #DigitalNative, Global #geek, and a #Parisian. He balances time between work, the web and family – almost always on his phone.