The Places We'll Go Marketing Show

Philippa has worked in the tech industry for over 25 years, is a qualified web developer and MBA Graduate. She began at Scoot, building a dotcom business growing £100M in Classified Ads and then Yell as Business Development focusing on distribution with multi-national and global partners. In 2000, Philippa joined Microsoft in MSN and grew online Services by 300% in advertising revenue. In 2016, Philippa joined Facebook where she continued her passion for building extraordinary future digital marketing and thought leadership, while driving positive change. Philippa is currently Senior Vice President of EMEA at The Trade Desk, responsible for leading the EMEA operational headquarters, driving revenue generation and new client acquisition strategy across the region.  In this episode, Philippa shared where passion for demonstrating how the internet can be used for good, how uses her superpower, dyslexia, to fuel her growth and what is has taken to build such a powerful career. 

Join John Sills, a seasoned marketing expert with over 20 years of experience, as he shares his personal journey and insights on how to create a customer-focused marketing strategy. In this podcast, John draws on his extensive experience working with a wide range of clients, from startups to Fortune 500 companies, to offer practical tips and real-world examples that you can apply to your own marketing efforts. In addition, John is a recently published author of the book, The Human Experience. A fascinating read about how organizations can become more customer-focused.   Through his engaging storytelling and candid advice, John reveals how he transformed his own marketing approach to put the customer at the center of everything he does. Whether you're a marketer looking to refine your skills or a business owner seeking to build stronger customer relationships, John's experience and expertise make this podcast a valuable resource for anyone looking to improve their marketing strategy.

Dan Knowlton is the founder of Knowlton, a social media and video production agency that he runs alongside his brother, Lloyd. With over a decade of experience in the digital marketing industry, Dan has established himself as a leading expert in the field of social media marketing and video production. Knowlton has grown from strength to strength, working with clients from a diverse range of industries and helping them to achieve their digital marketing goals. Dan and Lloyd, have worked tirelessly to build a team of talented professionals who share their passion for digital marketing and are dedicated to delivering outstanding results for their clients. In his podcast, Dan shares his insights and experiences on how he has successfully scaled his agency with his brother. Listeners can expect to gain valuable tips and strategies on how to grow their own businesses, as well as insights into the challenges and opportunities that come with running a successful social media and video production agency.

Marc is an acknowledged practitioner, thought leader, consultant and now teacher in the area of global marketing leadership. After a successful 14-year career with Unilever working in The Netherlands and New York and founding the Interactive Brand Center in 1998 - Unilever’s first global internet marketing innovation centre. Marc is author of THE GLOBAL BRAND CEO and co-leader of Marketing2020, Insights2020, and the Growth Study (IRG). Both Marketing2020 and Insights2020 were featured as Harvard Business Review (HBR) cover-articles (in 2014 and 2017), and most recently, his article on the Da Vinci CMO article was published by FAST Company. Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Officers, and he is a frequent keynote speaker at business schools, companies, and industry conferences. Sponsored by School of Marketing.

In what has to be one of our most special epsiode’s we welcomed the formidable Professor John Amaechi OBE to The Places We’ll Go Show, sponsored by The Marketing Skills Trust. In this interview, John shared his insights on leadership, management, diversity and his journey.

In this episode, the current CMO at Moonpig, Kristof Fahy, uncovered what he learnt about the gambling industry during his time at William Hill and Ladbrokes, and how why it took so long to progress, as well as how it did progress. Kristof also dove into the importance of brand assets and how to really understand your customers, a key example was Kristof re-introducing the Moonpig 'pig' to re-connect with their audience. To follow, Kristof uncovered how important promotional psychology is, when it comes to completely transforming lead generation.  Topics: The progression of the gambling industry Promotional psychology Leadership Brand assets Understanding the customer Sponsored by The Marketing Society.

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority, the Father of Modern Marketing. In this episode, we had the privilege of hearing first hand how the 4 P's of marketing were developed, the irrationality of consumer behaviour, the work Phillip is doing with the World Happiness Foundation and the evolution of marketing.  Sponsored by School of Marketing. 

Founder of MarketingKind and Author of ‘The Purpose Upgrade’ and ‘Competitive Advantage’, Paul Skinner is dedicated to re-writing the narratives that shape how our society functions and driving positive change. His community, MarketingKind, was created to re-imagine the world’s most pressing problems as marketing briefs in disguise. As marketers we have the power to drive change and Paul is harnessing that power for good.    In this episode, Paul discusses the reduction of change within our society and the ways in which we can start to drive more change, the reality of what success looks like and how public speaking takes more introversion that you may first realise. Key topics: Th reduction of change Harnessing the power of marketing re-write societal narratives Problem solving throughout history  Public speaking Harnessing your introversion Sponsored by School of Marketing.

Kerris Bright, Chief Customer Officer at the BBC, started her marketing career after completing her PhD in Molecular Neuroscience which set her in great stead. The combination of science and creativity has been crucial throughout her marketing career. Kerris has the desire to become a leader that listens more and has the ability to recognise potential in more people, despite already becoming a very genuine honest, caring leader. She is very honest and mentions that her biggest regret is not recognising potential sooner. Kerris refers to her three C's; curiosity, clarity and certainty, as pillars to support her as she takes on each challenge. She is a naturally curious person that is passionate about understanding how people work and how things work demonstrating that her background in science and transition to marketing may not be so random after all.  Topics: Curiosity, certainty, clarity Life at the BBC Recognising potential Leadership Transitioning from science to marketing Sponsored by School of Marketing. 

Cindy really needs no introduction. She describes herself as 'The Michael Bay of Business' and coined the motto 'I like to blow shit up', which sums up just how confident, ground-breaking and innovative Cindy and her work is. She is a professional speaker, who has had an incredible career in brand building, advertising and marketing, and has racked up an incredible 2.4million views on her Ted Talk in 2014. As Founder of Make Love, Not Porn, Cindy is on a mission to transform the way we view and interact in sexual relationships, destroy rape culture, educate people about consent, sexual values and healthy sexual behaviour.  Topics: Breaking down rape culture Creating healthy sexual relationships Confidence comes from values Avoiding the status quo Ageism Be your own filter Taking ownership Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.