The Places We'll Go Marketing Show

WHO IS CARRIE LONGTON? Co-founder of Mumsnet.com, Mum of three tech-savvier-than-me kids, cake-maker, runner, new wild swimmer and seaside lover. Mumsnet is part of the landscape now, but back in 1999, it was just another tech startup. By 2018 Mumsnet had 1.3 billion page views from 119 million unique users and revenue of £8.6 million. And then Carrie found out she had cancer. Carrie’s treatment worked and she is now in good health. And Mumsnet continues to thrive.

WHO IS JACK GREEN?  Jack Green was incredibly lucky to have a 10-year career as a professional athlete where he represented Great Britain and England in the 400m hurdles and 4x400m relay at two Olympic Games (London 2012 and Rio 2016), three World Championships, two European Championships and a Commonwealth Games.   After retiring from track and field he moved into the corporate well-being sector where he led on and delivered a well-being strategy during COVID-19 for BBC Studios.   He has now launched his well-being consultancy, Olywel, and they are available to support companies with their well-being and performance environments.   WHAT YOU'LL LEARN  1. Protecting your mental health  2. Understanding mental health  3. His journey to the top

WHO IS MARGARET JOBLING?  In September 2020, Margaret was announced as one of Marketing Week’s Top 100 Most Effective Marketers for her work at Centrica.   Some of her key achievements include launching Dove deodorant across Europe; delivering the first-ever global Lynx campaign and winning a Cannes Gold Lion for Lynx “Getting Dressed” campaign.  Margaret launched the first-ever award-winning “time to be selfish” brand campaign for Radox which turned around the performance of the brand.  Margaret lives in Surrey and has her own qualitative study group of 4 children and a Chihuahua called Alfie and a Great Dane called Vegas.   In her spare time, she acts as a taxi service for the kids, gets taken out for a walk by the dogs, runs the odd half marathon and occasionally gets a chance to sleep.   WHAT YOU'LL LEARN  1. How she manages her time  2. Habits of a FTSE 100 business leader  3. Her journey to the top

WHO IS OLI BARRETT? Oli Barrett is a connector of people and ideas. Maker of impactful introductions. Interviewer and host of virtual and in-person events. Creator of the Build a Better Network course. A shareholder in several companies, including Calm.com (the mindfulness app, based in the US), Troubadour Theatres (creating new entertainment spaces in London and beyond) and Grasp (changing the way organisations connect). Host of The Lens podcast (with Business in the Community) and numerous live events including The London Business Awards, The Great British Entrepreneur Awards and Global Tech Advocates.

WHO IS KEITH WEED?   Keith Weed CBE was Unilever's CMO, responsible for the marketing and communications functions, a role which also includes leadership of Unilever's sustainability agenda and the Unilever corporate brand.  He held this role from 2010-2019.  In 2016 he was LinkedIn's second most influential writer on the platform in the UK.   And in 2017 he was named the most influential CMO globally by Forbes.   He was also voted as the Marketers Marketer of the Year by Campaign readers.   WHAT YOU'LL LEARN  1. The marketing challenges to expect in 2021  2. What you can do in 2021 to win in marketing  3. His journey to the top  

WHO IS JEREMY CONNELL-WAITE?  Jeremy leads IBM’s "Wild Ducks" commercial storytelling studio, where they create compelling pitches and presentations for purpose-driven brands. Some of his 'side hustles' include hosting a weekly podcast; helping raise awareness of environmental issues and inspire change through his role as a Climate Action Ambassador; writing books on marketing and storytelling; and more!    In past lives, Jeremy has owned his own agency, authored four books and worked for brands such as Nike, MTV, Rovio, LVMH, Uber and Vodafone. He has also worked on strategic accounts with Facebook’s largest ad agency and led marketing strategy teams at Adobe and Salesforce.    Oh, and Jeremy has also spent some time as a giraffe keeper!    WHAT YOU'LL LEARN  - Advice and guidance on identifying what is important and where to focus your resources  - What aspects of digital marketing aren't working  - How to fully embrace creativity

In this episode, Jon provides advice and guidance on identifying what is important and where to focus your resources, what aspects of digital marketing aren't working and how to fully embrace creativity. Who is Jon Wilkins? Jon is currently Global MD of Creative Council at Accenture Interactive and Chairman at Karmarama, with his wide-ranging marketing experience also extending to positions at Walt Disney and MTV earlier on in his career. With that in mind, we’re very much looking forward to hearing more about his exceptional career journey to date and discussing his thoughts and insights into the current marketing landscape.

Who is Craig Fenton? Craig is currently leading Strategy & Operations for Google in UK, Ireland, France, Italy, Spain and Portugal.   He is an investor, mentor and supporter of a range of businesses including several start-ups, where he finds great inspiration for his own personal and professional ventures.   Between all of this, you’ll find him flying, riding his motorbike, spending time with his family, and being what his wife likes to call an “active relaxer”.

Who is Sir Martin Sorrell? Sir Martin is a British businessman and the founder of WPP plc, the world's largest advertising and PR group. Upon his retirement in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company. Thereafter he launched S4 Capital. Two years later, it is worth £2bn.

ABOUT VICTORIA FOX  Victoria was appointed as CEO of AAR Group in 2019, which is a marketing consultancy specialising in harnessing marketing ecosystems to bring new perspectives to their clients in order to help them to drive growth.   This appointment builds on a successful 20-year career agency side, most recently as CEO of LIDA, M&C Saatchi’s global customer engagement agency.   Victoria is also an active member of WACL (Women in Advertising and Communications) and proud to have been awarded 2019/20 UK Top 50 'Leading with Kindness' award sponsored by the Financial Times.