The Places We'll Go Marketing Show

WHO IS SIR CLIVE WOODWARD RUGBY Clive played International Rugby for England 20 times between 1980 & 1984 also went on two British & Irish Lions tours. Clive is best known as the Winning Head Coach who led England to World Cup glory in Australia in 2003. OLYMPICS: In 2006 Clive joined the British Olympic Association as Team GB's Director of Sport to support the national coaches and athletes at the Beijing and Vancouver Olympics, and went on to deliver Team GB's most successful Olympic Games at London 2012. BUSINESS & SPORT: Drawing upon his successful experience at the top of elite sport Clive is now working across different sports and businesses to support athletes, coaches, teams and organisations to improve both individual and collective performance.

WHO IS CHARLIE DAWSON   Charlie established The Foundation in 1999 with the aim of helping organisations be more sustainably successful by being customers not financially led.    His original inspiration came from working on a new car company launch, Daewoo, that did this by happy accident to great effect, breaking records for speed of growth and disrupting an inward-looking market.    Previous clients include: HSBC, Morrisons, eBay, Harvey Nichols and Eurostar    WHAT YOU'LL LEARN  ⭕ Seeing the world from the outside-in  ❤ Being customer-led really will lead to commercial success  ✅ Why being customer-led is the foundation of sustained success

WHO IS CONNY BRAAMS  As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide.   Conny’s broad international business experience and her track record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing.   Externally, she has been recognised in Volkskrant Top 200 Most Influential People, Campaign’s Power 100, Marketing Week’s Top 100 Marketers, and Provoke’s Influence 100 in 2020.   WHAT YOU'LL LEARN  ❤ Life at Unilever ✅ Getting a brand value you care about accepted by management ❌ Avoiding complacency

Key Takeaways Marketing is not double maths Need to be exposed to weird shit/randomness Balance of logic and magic Always root everything in the business objective Bring the outside in Passion is a winning ingredient Use your own experiences to guide your thinking and feeling at the beginning of the thinking journey Healthy conflict is important Who is Richard Huntington? Richard looks after the strategic output across all brands in the Saatchi & Saatchi London group. In his role as Chief Strategy Officer, he Is responsible for the intellectual output of the agency and the strategies deployed for clients. At Saatchi & Saatchi, he has worked on clients from T-Mobile to the Labour Party to Marie Curie to HSBC while previously he worked on Sky where he helped launch Sky+ in 2003. He was promoted to the role of Chairman of Saatchi & Saatchi London in February 2017 and remains Chief Strategy Officer for the agency.

WHO IS JAMES BRETT  James is the Founder of Plant for Peace, a global initiative aimed at bringing sustainable stability to countries crippled by conflict by the creation of horticultural cooperatives.   It’s a remarkable initiative currently focused on Afghanistan, where James has singlehandedly addressed 55,000 tribal elders urging them to stop growing poppies - the source of much of the world’s heroin - and start growing pomegranates instead.   The ‘fruits’ of this initiative is a range of innovative products the first of which – an organic yogurt-covered fruit bar – can be found in Waitrose and Holland & Barrett from May 2015.   It’s a story that includes child abuse by his grandfather, the early tragic death of his mother, his subsequent decline into drug addiction, homelessness, prison, betrayal, violence and mental illness.   WHAT YOU'LL LEARN  1. Tools to overcome adversity  2. Launching an international product  3. What you can do to make a dent in the universe

Key Takeaways  - Motivated by culture, doing something I am strong at, and learning  - Need to kiss frogs to find the "click"  - Avoid "I will be happy when"  - Happy brains are more successful  - 10% circumstances, 90% what you do with it  - Had to re-build at Unilever and spend 6 months eating humble pie  - Doesn't want her kids being sheep and frightened  Who is Sarah Warby?  Sarah is a marketeer, a growth officer, a non-exec director, and an amateur painter.   She learned the ropes in Unilever, lived in Australia for a while, was Marketing Director at Heineken, CMO at Sainsbury’s, helped to launch a FinTech start-up, was CEO of a sex toys business and has moonlighted as a welder in South Wales.  She’s also a Non-Exec Director at Moneysupermarket plc and Chair of the Marketing Academy Fellowship alumni council.   Sarah is a Fellow of the Marketing Academy and Marketing Society and was Marketing Society Leader of the Year in 2013.

WHO IS SHERILYN SHACKELL?Sherilyn Shackell, is the founder and CEO of The Marketing Academy. A former recruiter who was living her life for reasons that didn’t line up with her values, a near-death experience in her early forties led Sherilyn on a journey to find her purpose.  The Marketing Academy is a unique 'not for profit organisation dedicated to inspiring and developing talented stars from emerging leaders to CMOs to become the leaders, Board Directors and CEOs of tomorrow. The Marketing Academy programs are highly-selective but totally FREE of charge.WHAT YOU'LL LEARN 1. Making difficult decisions 2. Why it's never too late to change 3. Her journey to the top

WHO IS KATE ROWLINSON?   Kate is CEO of MediaCom UK and has been part of the MediaCom family for ten years. Having worked across EMEA and APAC regions, she brings a wealth of global experience; as well as her passion for the People First culture.   She sits on the Stella Advisory Board – WPP’s women’s leadership group set up to increase the number of women in senior executive roles across the group – while also acting as a mentor on Groupm’s 50:50 programme - which aims to achieve an equal gender split at an executive level.   WHAT YOU'LL LEARN  1. Where the media landscape is going  2. Dealing with micro-aggressions or discrimination  3. How can brands get the most out of their media agency

WHO IS CRAIG INGLIS?   Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays.   He joined John Lewis in 2008 as Head of Brand Communications and became Marketing Director in 2010.   After 12 amazing years, he decided it was time to move on and is now the non-executive Chairman of the Marketing Society since 2018.   Outside of work, Craig is generally busy with his four kids, loves running, cycling, golf and snowboarding. WHAT YOU'LL LEARN  1. What is creative marketing 2. How to embrace creativity  3. His journey to the top

WHO IS RACHEL BOTSMAN? Rachel Botsman is passionate about helping people understand how trust works in the modern world. Her ideas aim to inspire people to think with more humility, talk more openly, or act more meaningfully. She is the author of two highly acclaimed books and a Trust Fellow at Oxford University’s Saïd Business School. Her podcast series, Trust Issues, is available on iTunes and Spotify. Her articles on trust have appeared in the WSJ, Financial Times, Wired, New York Times, Guardian, and Harvard Business Review. Rachel’s TED talks have been viewed 4+ million times. WHAT YOU'LL LEARN 1. Why trust is essential in business 2. Marketing you can trust 3. Her journey to the top