Dive into the world of mergers and acquisitions in consumer goods, examining the highs and lows of iconic brands like Olaplex. The discussion explores valuation complexities, adjusted EBITDA, and the vital role of deferred compensation in M&A deals. Learn about innovative cashback promotions and how brands maintain gross margins amid fierce competition. The conversation also delves into market trends, consumer behavior, and the importance of loyalty in a dynamic economy. Insights into business financing complexities reveal the necessity of negotiation and financial literacy.