

Don't Get Rugged. Finance Operators Episode One.
9 snips Mar 18, 2025
Dive into the world of mergers and acquisitions in consumer goods, examining the highs and lows of iconic brands like Olaplex. The discussion explores valuation complexities, adjusted EBITDA, and the vital role of deferred compensation in M&A deals. Learn about innovative cashback promotions and how brands maintain gross margins amid fierce competition. The conversation also delves into market trends, consumer behavior, and the importance of loyalty in a dynamic economy. Insights into business financing complexities reveal the necessity of negotiation and financial literacy.
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M&A Impact on Smaller Brands
- Recent M&A activity benefits companies seeking minority capital, not immediate acquisition.
- It signals market confidence, making fundraising easier, but doesn't guarantee buyouts for smaller brands.
Olaplex Case Study
- Olaplex, despite its initial success, saw a significant decline due to competition and market dynamics.
- Its rapid rise and fall highlight the importance of maintaining healthy gross margins and adapting to consumer preferences.
Protecting Gross Margins
- Protect gross margins by using alternative promotion methods like cashback programs (e.g., Fondue).
- Such programs offer incentives without drastically cutting profits, especially beneficial for first-order profitable businesses.