
Exit Paradox
I'm Anastasia Koroleva, a 4x exited founder exploring life after selling a business with some of the most remarkable post-exit entrepreneurs in the world. Together, we rediscover purpose, redefine success, master investing, and build fulfilling lives and families.
Having survived a 9-digit exit, I dedicated a decade to researching the deepest challenges faced by entrepreneurs after a business sale. This podcast is the platform to share my and other exited founders' hard-earned wisdom with the world.
To join our community, please subscribe and share your thoughts. I’d love to hear from you 🙏.
Latest episodes

Feb 22, 2024 • 59min
Boris Berenberg: I Regret Selling My Business
Boris Berenberg. He thought he hit the jackpot selling his bootstrapped cash-rich software business. Two years later, he's filled with bitter regret. In this candid episode, Boris gets real about his exit—what he wishes he knew then and what we can all learn now.
LinkedIn Boris: https://www.linkedin.com/in/borisberenberg/
Blog Boris: https://www.nothingeasyaboutthis.com/i-regret-selling-my-startup/
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TIME STAMPS:
00:00:00 Intro
00:01:00: Beginning and Introduction
00:03:36: Discussing the Financial Side of Selling a Company
00:04:55: Talking About Financial Expectations and Reality After Selling a Company
00:07:33: Concept of "Dragon Mode" After Selling a Company
00:10:08: Discussing Reaction and Regrets After Selling the Company
00:13:25: Lessons Learnt and What Would Be Done Differently
00:16:03: Understanding Personal Values in the Context of Selling the Company
00:19:58: Mental Health Consequences for Founders Post-Sale
00:20:46: Looking Back - Starting the Business.
00:22:10: Effective team dynamics
00:22:54: Reaching a career apex at a young age
00:23:37: Starting on their own and consulting
00:24:24: Balancing job security with business growth
00:25:20: Shift in customer support ideologies
00:26:45: The motivations behind founding a company
00:27:21: The struggle with job autonomy
00:28:09: Working in an environment with almost complete autonomy
00:29:14: Perspectives on work-life balance and defining 'work'
00:31:26: Losing identity after selling the business
00:31:44: Contemplating next steps
00:34:01: Challenges of life as a digital nomad
00:36:33: Considerations on personal satisfaction vs financial security
00:41:11: Finding a happy place in specific environments.
00:42:15: The importance of networking and exploring future plans
00:44:21: Personal relationships and their effects post-exit
00:46:06: The benefits of the sale and finding a community
00:47:35: The loneliness pre-sale and finding community
00:48:24: Building acquaintanceships and friendships in new communities
00:49:47: Channeling dissatisfaction into motivation
00:50:46: Rating personal fulfillment
00:51:24: Searching for a sense of purpose
00:54:13: Discussing the difference in post-exit crisis for parents and non-parents
00:56:03: Desiring simple remembrance as a good family member
00:56:33: Aspiring to create a 'work playground'
00:57:37: Looking forward to future businesses and potential failures.

Feb 15, 2024 • 1h 30min
Aaron White: Beyond the Exit: Sustaining the Serial Builder's Drive
Aaron White, an entrepreneur exploring the art of business, joins Anastasia Koroleva, who navigates identity amidst success. They discuss the obsessive drive that fuels entrepreneurship and the emotional turbulence post-exit. The duo shares insights on maintaining personal identity while achieving professional goals and the joys of creation as the true reward. They address the transformative power of relationships and the importance of self-awareness in the entrepreneurial journey, urging listeners to view their ventures through a lens of creativity and purpose.

Feb 8, 2024 • 59min
Bill Hudenko: Beyond the Exit: Insights from a Psychologist Turned Exited Founder
Bill Hudenko, a serial exited founder and clinical psychologist, discusses the correlation between happiness and money, worries and concerns, joy in life, self-definition, future plans, sense of purpose, personal legacy, motivation for impact, and importance of positive impact. He also reflects on childhood, entrepreneurship, mental health, spirituality, life purpose, and building relationships.

Feb 1, 2024 • 1h 12min
Brett Gelfand: My father sold his business and now I sold mine: Lessons from 2 generations
Brett Gelfand. A second-generation exited founder, he has successfully built and sold a company, just like his dad. Now, they're in business together. In this episode, Brett shares with us insights from both his and his father's post-exit experiences, the keys to successful business partnerships, finding love, and thriving as a digital nomad.
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Timestamps:
00:01:00: The early journey into business and entrepreneurship
00:01:22: Entering the cannabis industry
00:01:56: Decision to avoid traditional nine-to-five job
00:02:44: Becoming CEO at age
00:03:26: The drive to solve problems in the industry
00:04:19: Change in motivation after business exit
00:06:12: Shifting from a fear-driven approach to a passion-driven one
00:08:20: Considering other industries and opportunities
00:10:51: Decision to sell first business and focus on another
00:11:25: Feeling after selling first business
00:14:34: Shifting perspective on money and success
00:16:15: Parents' influence on entrepreneurship journey
00:17:26: Starting a business with father
00:19:24: Challenge and benefit of working with a family member in business
00:21:01: Decision to go into business with father and learning through the process
00:22:38: Growing up in a business-oriented family
00:23:21: Impact of business partnership on personal relationships
00:24:58: Parents' reaction to business partnership
00:25:33: Impact of financial freedom on happiness
00:28:14: Experience of travel and luxury after financial security
00:29:11: Reflection on the journey of building and selling a business
00:31:35: Learning lessons from the entrepreneurial cycle
00:35:21: Experience and benefits of globetrotting
00:43:39: The role of therapy in personal growth
00:44:36: Lessons from a Life Coach
00:57:18: Transitioning from Entrepreneur to Family Man
01:02:57: Preparing for Parenthood
01:03:39: How Brett Wants to be Remembered
01:05:23: Entrepreneurship as Freedom
01:06:13: Discussing personal freedoms and lifestyle
01:07:35: Reflecting on retirement and the necessity of growth
01:08:22: The role of financial success in personal growth and risk-taking
01:09:41: Investment philosophy and financial strategy
01:11:39: Closing the discussion and expressing gratitude

Jan 18, 2024 • 1h 21min
Timo Armoo - Retired At 27, Now What?
Timo Armoo, a young entrepreneur who impressively sold his first business at 17 and achieved an 8-figure exit by 27, shares his insights on what comes next after such success. He reflects on the emotional challenges of post-exit life and the importance of cultivating meaningful connections. Timo discusses the shift from seeking validation through financial achievements to focusing on purpose and impact. He emphasizes developing an abundance mindset and the significance of true motivation in entrepreneurship, ultimately redefining success beyond money.

Jan 4, 2024 • 1h 35min
David Goldberg. Post-Exit Impact: $10B Pledged to Charities
After selling his first business 15 years ago, David Goldberg became obsessed with the idea of making it absurdly easy for entrepreneurs to have an outsized social impact. This led to the creation of Founders Pledge, a community of experienced entrepreneurs who have now collectively pledged over $10 billion to charities. In this episode, he guides us on how to think about our post-exit impact in a rational and authentic way.
👤 LinkedIn: https://www.linkedin.com/in/davidjonathangoldberg?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
🖥️ Founders Pledge: https://www.founderspledge.com/
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Timestamps:
00:01:08: The Purpose of Life and Time
00:03:29: Drive and Work Ethic
00:03:42: David's thoughts on Identity
00:05:16: Secrets to a Successful Romantic Relationship
00:06:00: What keeps David up at night
00:07:56: Waking up Motivation
00:08:30: How David wants to be Remembered
00:08:44: Parent's Expectations
00:10:02: Value of Formal Education and Start of Career
00:13:36: David's First Business
00:17:15: Developing Communication Skills
00:18:20: The moment of Business Exit
00:19:44: Motivation for the First Business
00:20:10: Changes after Business Selling
00:20:40: Upbringing and "winning the life lottery"
00:21:31: Decision to do more than amass wealth
00:22:28: Challenges and obstacles in philanthropy efforts
00:24:07: Journey to discover true purpose
00:24:38: Process and experience of self-growth
00:26:26: Learning to think critically through formal education
00:30:03: Undergoing the cultural shift of studying abroad
00:32:05: Founders Forum group and understanding real poverty
00:33:22: Redefining success after selling first business
00:35:57: Encountering true poverty in Southeast Asia
00:37:09: Using resources effectively for maximum impact
00:37:49: The problem of "poverty tourism"
00:39:09: How compassion plays a role in business success
00:40:31: Introduction to Founders Forum and efforts to help social entrepreneurs
00:41:04: Reasons why the initial idea didn't work.
00:42:08: Evaluating the potential of startups
00:42:27: The challenge of execution in social businesses
00:43:06: Pivoting to support commercial entrepreneurs
00:45:10: Founders Pledge
00:47:23: The relationship with Founders Forum
00:50:31: Aim to give effectively in Founders Pledge
00:52:06: Resolving the problem of global donations
00:55:02: Funding model of Founders Pledge
00:56:56: The reality of Donor Advised Funds
01:00:06: The challenge of raising funds annually
01:02:20: Focus on impact in Founders Pledge
01:03:33: Present commitments and funds injected in Founders Pledge.
01:04:29: Scaling up
01:05:32: Mental health as a neglected area
01:06:17: Introduction of non-profit working on mental health treatment in Africa
01:07:35: Effects on post-exit journey of founders who pledged
01:08:02: Role of philanthropy after exit
01:11:36: Introduction to Founders Pledge
01:15:02: The spiritual journey through Founders Pledge
01:15:43: Introduction to Pledge Ventures
01:18:02: Rules and initial fundraising for Pledge Ventures
01:20:53: Commencement of investment through Pledge Ventures
01:25:05: Introduction to the Foundry program
01:25:54: Bespoke research programs for larger sums of yearly philanthropy.
01:26:03: The Order of Giving and the Importance of Knowledge
01:26:41: The Foundry Program
01:27:26: Partners, not Clients
01:28:07: Improving The Efficiency of Giving
01:29:19: Transparency in Philanthropy
01:30:00: Aligned Incentives with Members and Issues with Charities
01:31:03: The Importance of Community in Philanthropy
01:32:04: Future Impact and Growth of the Organization
01:32:46: Efficiency and Control in Giving
01:33:18: Pledges and Donations: Freedom of Choice
01:34:03: The Organization’s Differentiating Factors
01:35:11: Final Words

Dec 30, 2023 • 1h 1min
Richard Steel. Ex-Founder's "Portfolio of Interests"
Richard Steel, a former business owner who led a public company and advised the White House, shares insights from his transformative journey post-business sale. He discusses the emotional aftermath of exiting Steel Media, including celebrations with employees and IPO experiences. Steel emphasizes creating a 'portfolio of interests' and reflects on his evolution from ad executive to entrepreneur. He also touches on lifelong learning, the importance of family, and his commitment to community and personal growth in an ever-changing landscape.

29 snips
Dec 28, 2023 • 1h 29min
Michael Sonnenfeldt. Post-Liquidity Ultimate Wisdom.
Michael Sonnenfeldt, founder of TIGER 21 and serial entrepreneur, shares profound insights on life after a liquidity event. He discusses the critical need for introspection post-exit and how such experiences teach humility. The conversation dives into the ‘2% rule’ for spending, the contrast between angel investing and capital preservation, and strategies for finding new purpose after a business sale. Sonnenfeldt emphasizes the importance of patience, gratitude, and giving back, and reveals how creativity can drive financial success.

Dec 28, 2023 • 1h 1min
Adrien Cohen. 2x Unicorn Builder Talks Purpose After a Business Sale
If you enjoyed this podcast, I recommend you check out my first conversation with Michael Sonnenfeldt, which you can find here
My guest today is Adrien Cohen, a remarkable entrepreneur. He built and sold his first business, Lazada, for $3 billion and led the rapid growth of Tractable, a multi-billion-dollar AI company for accident and disaster recovery.
In our conversation, Adrien candidly shares his journey to finding his life's purpose, why he quit a lucrative job at Goldman Sachs and prefers venture philanthropy over impact investing, his tips for a happy marriage, and the intriguing story of his parents keeping their wealth a secret until he made his own mark
Adrien lived in France, China, Vietnam and the UK.
Follow Adrien Cohen on:
linkedin.com/in/adrien-cohen-883a1527/

Dec 28, 2023 • 1h 13min
Mimi Ikonn. Making my first $1M at 25 helped me find my true purpose earlier in life.
Entrepreneur Mimi Ikonn discusses finding purpose after selling Luxy Hair, focusing on gratitude, self-improvement, and conscious uncoupling. She shares insights on legacy, redefining success, and choosing love as the ultimate purpose.
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