The Elite Financial Advisor Podcast With Sten Morgan

Sten Morgan
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Oct 11, 2024 • 35min

150 Niche Series: How to use college planning to gain clients & grow revenue

This episode is a goldmine of practical advice and strategies that can help you enhance your practice through college planning. We had the pleasure of chatting with Joel Wymer, a seasoned financial advisor from Kent, Ohio, who brought a wealth of knowledge on the ever-important topic of college planning. Whether you're a seasoned advisor or just starting out, this episode is packed with insights that can help you connect with clients and grow your practice.Here are the key takeaways you won't want to miss:The True Value of College Planning:Joel explains how a fee can be justified by the immense value provided. This initial engagement can lead to long-term relationships.Effective Marketing Strategies: Practical tips for attracting clients, such as hosting informational sessions at local libraries or schools, leveraging social media, and engaging with parent-teacher associations (PTAs).Gaining Knowledge and Expertise: In just ten hours you could study the intricacies of college costs and financial aid. This focused study can significantly enhance your ability to assist families.Tricks of great planning: Understanding the FAFSA form. Joel shares a personal story about how a simple mistake in filling out the FAFSA cost him tens of thousands of dollars in potential aid.Who to target: Business owners represent a valuable niche for college planning services. Many are unaware of strategies that could help them save significantly on college expenses for their children.Ready to dive in? Listen to the full episode now and start transforming your approach to college planning!
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Oct 4, 2024 • 27min

149 Wes Young: Wholesalers; Secret weapon or a waste of time?

Wholesalers can be a waste of time or they can help you grow your business, but how do you develop meaningful relationships with them while not wasting time in meandering meetings? Wes Young, a long-time member of our Elite Advisor Network coaching community, shares his wisdom after 20+ years in the business on how to maximize those relationships to help the wholesaler and you. Learn more about Wes at WesYoungLive.comSign up for our next Whiteboard University training at WhiteboardU.com
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Oct 2, 2024 • 26min

148 Niche Series: Young Families w/ Mark Hansen

In this episode of our “Niche Series,” Andy talks with advisor Mark Hansen to discuss the niche of financial advising for younger clients, particularly those in their 30s. Younger clients, especially those in their 30s, are at a pivotal point in their financial journeys. They’re experiencing life changes like starting families and increasing incomes, making financial guidance crucial.Andy and Mark explore the challenges and opportunities of targeting this demographic, emphasizing the importance of patience and long-term planning.Mark shares his strategies for connecting with younger clients, and the need for clear guidance and structured financial plans.This episode highlights the urgency of proactive financial planning and the potential for referrals within this age group. Listen now.There are limited seats left for our next How To Charge LIVE event on October 28th & 29th. Get your seat now using code PODCAST at checkout for $300 off your ticket.
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Sep 27, 2024 • 31min

147 Better Tech & a Better Team w/ Brittany Anderson

I’m excited to share some insights from my latest podcast episode with Brittany Anderson of Sweet Financial. This episode is packed with valuable lessons and practical strategies that you won’t want to miss. Brittany’s Unconventional Journey:From jewelry sales to finance, Brittany’s path is anything but typical.Discover how an entrepreneurial culture helped her thrive and rise to the top.Embracing the Entrepreneurial Spirit:Learn why fostering creativity and innovation within your firm can drive success.Brittany shares how advisors can add value without starting their own companies.Team Dynamics & Technology:Explore the evolution of team structures and the role of technology in boosting productivity. Brittany highlights how AI and tech advancements can streamline operations and enhance client relationships.Accountability & Motivation:Dive into the challenges of holding team members accountable and motivating them effectively. Brittany’s tips on understanding individual motivations and creating action plans are game-changers.Practical Strategies for Advisors:Forget traditional reviews; informal check-ins foster open dialogue and growth.Ensure everyone knows their role and how they contribute to the firm’s vision.Create a culture where team members feel comfortable sharing ideas and feedback.Empower team members with leadership potential to take on more responsibilities.Stay ahead by adopting new technologies that streamline processes and free up time for client-facing activities.This episode holds insights for anyone in the financial advisory industry. Whether you’re a seasoned professional or just starting out, Brittany’s journey and advice will inspire you to rethink your approach to team management and leadership. Plus, her practical tips are easy to implement and can make a significant impact on your business growth.Connect with Brittany:Brittany’s LinkedInbrittany@brittanyanderson.com—-Ready to attend How To Charge LIVE? Click here to get your seat at our next event on October 28th & 29th. Use code PODCAST at checkout for $300 off your ticket.
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Sep 20, 2024 • 25min

146 How To Finally Transform Your Financial Advisory Business

In this episode, we discuss the details of our in-person training event, How To Charge LIVE, coming up on October 28th & 29th. The Magic of In-Person TrainingVirtual training has its perks, but nothing beats the depth and focus of in-person events. Stepping away from daily distractions and spending dedicated time to focus can lead to profound growth and transformation.Understanding Your ValueWe’re sharing personal journeys on overcoming mental roadblocks about pricing and value. It’s all about seeing your expertise as valuable and moving away from just selling products. Learn how to build a sustainable business model that allows you to be compensated fairly for your expertise.Building a Network of Idea PartnersYou don’t need to be an expert in everything. Think of yourself as a project manager who curates the best ideas and resources from a network of specialists. This approach not only improves your service but also builds trust with clients, who appreciate comprehensive support.Mastering Effective CommunicationElite Advisors are exceptional communicators. We discuss how to move away from static presentations to more interactive and inspiring discussions. Learn key phrases and communication techniques that can significantly improve client interactions, leading to quicker decision-making and stronger relationships.Transformative ExperiencesHear anecdotes from past attendees who have experienced significant transformations. They leave our events feeling empowered and ready to implement new strategies.Ready to attend How To Charge LIVE? Click here to get your seat at our next event on October 28th & 29th. Use code PODCAST at checkout for $300 off your ticket.
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Sep 13, 2024 • 33min

145 Navigating the Leadership Labyrinth (Part 2)

In today’s episode, Andy and I continue our conversation about effectiveness as a leader. We’re diving into the importance of self-awareness, adaptability, and intentionality. We discuss common leadership mistakes, such as defaulting to personal preferences and failing to recognize diverse team motivations. We also highlight the need for mentorship and constructive conflict resolution, and we talk about the balance between caring for team members and maintaining high standards.Through our own experiences, we see the need for leaders to foster a supportive and engaging work environment by understanding and adapting to the unique needs of each team member. Ultimately, this can increase employee retention and growth.Want to attend our next How To Charge LIVE event in October? Click here to purchase your ticket. 
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Sep 6, 2024 • 25min

144 How do you really know if you’re a good leader? (Part 1)

In this podcast episode, we dive into the intricacies of effective leadership. Key Takeaways:Leadership Effectiveness:Results Matter: Good leadership is about achieving results while ensuring team members find fulfillment in their roles.Measuring Leadership:Beyond Profitability: Great leaders maximize their team's potential, not just the bottom line.Feedback Mechanisms: Input from team members is invaluable but should be balanced with actual results.Team Dynamics:Right People, Right Fit: Selecting the right team members and making tough decisions about personnel is key.Self-Reporting Culture: Encourage openness about successes and failures to foster growth.Setting Clear Expectations:Clarity is King: Clear goals and expectations prevent confusion and misalignment.Accuracy Over Speed: Prioritize doing tasks correctly, even if it takes longer initially.Creating a Safe Environment:Open Communication: Cultivate a culture where team members can express themselves without fear.Celebrate Wins: Small gestures of appreciation can significantly boost team morale.Self-Leadership:Self-Care: Personal well-being is foundational to effective leadership.Reflection and Accountability: Regular self-reflection and seeking feedback help avoid negative patterns.Practical Tips:Set Clear Benchmarks: Regularly ask your team about their understanding of success and how they measure it.External Feedback: Consider third-party assessments for honest feedback on your leadership.Personal Insights:Self-Care Practices: Maintaining a healthy diet, regular exercise, and mental clarity are crucial.Positive Mindset: View self-care and personal development as privileges that enhance your leadership.Get your seat to Whiteboard University, go to www.WhiteboardU.com.
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Sep 4, 2024 • 24min

143 Niche Series: Working with Federal Employees

In the first episode of our Niche series, Andy Traub talks with Veronica Redfield, a financial advisor who has found success working with federal employees. She shares her journey into this niche market, highlighting the unique challenges and opportunities it presents.Veronica talks about the complexity of federal benefits and the importance of educating employees about their financial options. She emphasizes the value of building trust and relationships within this community, noting that referrals play a significant role in her practice's growth. This episode provides insights into effective strategies for advisors targeting federal employees and the benefits of specializing in a niche market. Whether you're a seasoned advisor or just starting out, there's something here for everyone.Get your seat to Whiteboard University, go to www.WhiteboardU.com.
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Aug 30, 2024 • 38min

142 Sold it and bought it back because of culture? Rob Dube

Get your seat to Whiteboard University, go to www.WhiteboardU.com.In this episode, Sten talks with entrepreneur, author, and speaker, Rob Dube. Through his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey.This one is packed with insights, stories, and practical advice that you won't want to missThey discuss the intricacies of entrepreneurship, leadership, and personal development. Rob shares his journey of starting, selling, and buying back a business, and the significance of corporate culture and personal growth. He talks through the “Ten Disciplines for Managing and Maximizing Your Energy”, a concept he learned from Gino Wickman, creator of the Entrepreneurial Operating System (EOS). Their conversation highlights the importance of long-term thinking, self-awareness, and making decisions from a place of love rather than fear, ultimately encouraging everyone to embrace their true selves for greater success and fulfillment.Resources:Rob’s Website: https://robdube.com/ Rob Dube LinkedInRob Dube FacebookRob Dube Twitter Leading with Genuine Care YouTubeClick here to purchase tickets to our upcoming Whiteboard University training.
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Aug 23, 2024 • 20min

141 Book Review: Necessary Endings - Letting go to get the best

Get your seat to Whiteboard University - http://www.WhiteboardU.comIn this episode, Sten and Andy explore the concept of "necessary endings" based on the book by Henry Cloud, and discuss the challenges of ending relationships that are no longer beneficial. There are three types of necessary endings:good but not best relationshipschanged circumstancesdead relationshipsThey share personal experiences, and talk about the importance of recognizing when to let go for growth and success. Though difficult, embracing necessary endings can be a powerful step towards personal and professional growth.Click here to purchase tickets to our next Whiteboard University training.

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