

Pro Serv Podcast by Collective 54
Collective 54
The Podcast that will help you grow, scale, and exit your professional services firm.
Episodes
Mentioned books

Jan 12, 2024 • 17min
Episode 154 – How Boutique Firms Can Partner with Large Government Contractors to Win Large Lucrative Contracts
In this session, discover the inside track on how small service firms can punch above their weight and
land lucrative government contracts. Join Collective 54 Member Paul Karch, Founder at Gardant Global,
as he guides you through strategic partnerships with large contractors, providing the roadmap to
navigate the complexities of government procurement processes. Learn the secrets to leveraging these
alliances for growth, stability, and success in the public sector marketplace.
www.collective54.com

Jan 5, 2024 • 16min
Episode 153 –Small Giant Merges with Industry Titan: How a 10-Person Firm Successfully Sold Itself to a 300-Person Professional Service Behemoth
In this insightful case study, we delve into the remarkable journey of a nimble 10-person professional
service firm as they navigate the complexities of selling their business to a 300-strong industry leader.
From leveraging their specialized expertise to fostering a culture that resonated with their larger
counterpart, Bart Mroz, Engagement Lead at ITX Corp., shares the key steps their small firm has taken to
position themselves as an indispensable asset, paving the way for a merger that promises to be a win-
win for all parties.
www.collective54.com

Dec 22, 2023 • 17min
Episode 152 – A Model for Design Sales Incentive Compensation Plans for Boutique Professional Service Firms
In this session, join Collective 54 member John Kearney, Founder at The Buyer’s Way, as he discusses
how to build compensation plans for the sales function inside a boutique pro serv firm. He will share
how the comp plans need to change as a firm migrates from founder-led sales to a part-time sales force
to a mature fully function commercial sales team. Learn how to figure out how much to pay, the proper
split between salary and commission, the measures to pay commission on, and the costly mistakes to
avoid.
https://www.collective54.com

Dec 15, 2023 • 18min
Episode 151 – Mastering the Exit: A Guide to Demystifying Due Diligence When Selling Your Business
Embarking on the journey of selling your firm can be as complex as it is exciting. In this session, join
Collective 54 member Jay Smith, Vice President of Sales at Integris IT, as he helps demystify the due
diligence process, ensuring you navigate these critical waters with confidence. From legal audits to
financial analysis to customer references and employee satisfaction reviews, we delve into the essential
steps every seller should undertake to secure a transparent and advantageous deal.
https://www.collective54.com

Dec 8, 2023 • 15min
Episode 150 – Mastering the Pivot: Reframing Your Small Service Firm’s Value Proposition to Meet Your Clients’ Real Needs and Desires
Attend this session as Collective 54 member Tony Amador, Co-Founder & Chief Client Officer at Proxxy,
outlines the crucial steps for a small service firm to reposition its value proposition based on actual
client needs and desires. This session discusses the importance of listening to client feedback, extracting
actionable insights, and then applying them to refine the firm’s strengths and offerings.
https://www.collective54.com

Dec 1, 2023 • 18min
Episode 149 – Why Professional Service Firms Should Never Become SaaS Companies
Many professional service firms foolishly think the path to scalability is to become a software company. However, founders of service firms make more money than founders of software firms, generate more wealth for themselves at exit, and succeed much more often.
Attend this session and learn from Collective 54 member Nathan Kievman, Co-Founder and CEO at Linked Strategies, on how you can avoid making the devasting mistake of trying to become a software company.
https://www.collective54.com

Nov 24, 2023 • 15min
Episode 148 – Prompt Engineering: A New Skill That Professional Service Firms Need to Learn
Stephen Straus, Managing Director at KUNGFU.AI, and Numa Dhamani, Principal Machine Learning Engineer, discuss the importance of prompt engineering in obtaining accurate responses from generative AI systems. They explore strategies for improvement, the role of probabilistic language models, integrating prompt engineering into workflow, and potential future applications of the skill.

Nov 9, 2023 • 15min
Episode 147 – How to Recover from the Unexpected Departure of a Key Employee
Explore the potential risks of key person risk in small firms. Learn from Phil Acosta on how to navigate the unexpected departure of a key employee. Discover the challenges of handling this situation and how to develop a talent supply chain. Find out how to pitch the job, trust talented individuals, and structure employee relationships.

Nov 3, 2023 • 19min
Episode 146 – Brand Building in a Professional Service Firm
Your brand matters. In the professional service industry, Founders need a brand for the firm, the service offering, themselves, and their talent.
Attend this session and learn from Collective 54 member, Chad Prinkey, Owner at Well Built Construction Consulting, about how brands are built
inside small service firms, and how they help boutiques punch above their weight class.
https://www.collective54.com

Oct 27, 2023 • 20min
Episode 145 –How Life Gets in the Way of Scaling a Professional Service Firm and What to Do About It
The personal lives of the Founders evolve as a firm advances. And the professional lives of the Founders morph as a firm matures. How can partners stay in harmony with themselves, and with each other, along the entrepreneurial journey?
This session with Collective 54 members Matt Jenkins and Nick Moretta, Partners at Other., shares how partners work well together and use a tool called The Commitment Letter.
https://www.collective54.com