Pro Serv Podcast by Collective 54

In this discussion with Justin Nasiri, founder of Executive Presence, he shares insights on building authority on LinkedIn. He emphasizes the value of executive presence and impactful communication to foster trust and awareness. Justin outlines strategies for creating authentic connections while leveraging analytics to enhance engagement. He also highlights the benefits of balancing online presence with real-world networking to strengthen relationships. Listeners gain actionable tools to amplify their LinkedIn impact and drive business development.

At Collective 54, we often discuss the “Valley of Death” firms face when moving from Growth to Scale. But what if the cost of this journey is too high? In this session, C54 alumni Julian Lumpkin shares his story of deciding to close his firm and what came next. He’ll reveal the tough questions he asked himself and offer strategies for communicating this decision both internally and externally. Walk away with insights on how to navigate this turning point and confidently plan your next chapter.

2024 was challenging for many professional services firms, but those that optimized cash flow are now better positioned for 2025. Join this session to uncover the root causes of poor cash flow management and learn how operational factors impact cash flow. Gain insights on weekly cash flow management and aligning it with KPIs. Leave with actionable strategies to optimize cash flow and strengthen your firm’s resilience.

Are you struggling to grow revenue and win new business? Do you know the trigger events that put prospects in the market for your services? Are you talking to the wrong prospects? In this session, we'll dive into strategies for identifying these trigger events and refining your ideal client profile (ICP) enabling you to offer a focused, niche service that resonates with the right prospects. Gain actionable insights on how to continuously focus your ICP to recognize when clients enter your market, helping you attract and win ideal clients that lead to revenue growth. Whether you’re defining your ICP for the first time or sharpening it further, this session will provide you with practical strategies to grow your business by targeting clients with high potential for alignment and success.

As founders, many of us dream of a successful exit, but what happens when you're ready to sell part of your business while keeping a stake in its future growth? In this session, we’ll explore the dynamics of a partial exit—a strategy that allows founders to take some chips off the table, while still staying involved and benefiting from the company’s ongoing success. Whether you're considering selling a minority stake or a significant portion of your business, this session will arm you with the strategies, insights, and practical knowledge you need to approach a partial exit with confidence. Join us to learn how to unlock value while keeping a seat at the table for future growth.

In today's fast-evolving business landscape, the demand for fractional CxO services is growing rapidly. Join this session to learn what a fractional CxO is, how it's different than consulting, which funcitonal areas are being fractionalized and why this model is gaining in popularity. We will explore common use cases and leaders in the space, and what to consider before using a fractional CxO. Whether you’re looking to hire a fractional leader or become one, this session will equip you with actionable strategies and a clear understanding of the landscape.

Many boutique pro serv firms are hesitant to pursue large deals without a delivery team in place or have concerns that they can hire to meet demand without compromising on quality. Join this session to learn from a pioneering firm that has developed a unique approach to solving talent supply chain challenges when pursuing large deals. Ben Johnson, CEO at Particle41 will share the innovative strategies that the firm uses to ensure they have the right people in place to deliver on large deals.  

In this session, you will discover the immense value of client testimonials in selling your services. We will explore how testimonials serve as powerful social proof, helping to build trust and credibility with prospective clients. You will learn strategies for soliciting authentic and compelling testimonials from satisfied clients and techniques for presenting them in various formats, including case studies and video testimonials. The session will also cover best practices for integrating testimonials into your marketing and sales materials, such as websites, proposals, and presentations. 

This session will explore the journey to building a $3M book of business, focusing on the importance of authenticity, vulnerability, and forming deep, meaningful relationships. Participants will learn how to strategically position themselves to be chosen for work, while also incorporating business development activities they genuinely enjoy, alongside people they like. The session will also reveal one simple, daily habit—taking just 10 minutes—that has proven to generate more business than any other strategy.

Join this session to gain a deep understanding of how to set, adjust, and optimize your pricing to enhance profitability, attract and retain clients, and stay competitive in the marketplace. We will explore cost-based, value-based, and competition-based pricing, helping you determine which approach aligns best with your firm's goals and market position. You will learn how to analyze your costs and market conditions to set prices that reflect the value of your services while ensuring profitability. The session will also cover techniques for communicating your pricing effectively to clients, handling pricing objections, and implementing dynamic pricing strategies to respond to market changes.