

WealthTech on Deck
LifeYield
WealthTech on Deck is a show featuring meaningful conversations with financial services leaders. Our host, Jack Sharry, engages financial services executives that are solving specific challenges around fintech ecosystems and household wealth technology.
Episodes
Mentioned books

Feb 1, 2022 • 26min
A Tax-Smart and Risk-Smart Way of Managing Portfolios with Damon Deru
Rebalancing is one of the most important tasks performed by financial advisors. But in an increasingly complex world where markets are moving faster, clients are not the only ones who need guidance. Advisors need solutions to overcome roadblocks that impede their ability to provide the best service to their clients. With the right technology, advisory firms are able to reduce the time needed to rebalance portfolios, as well as manage tax and risk more effectively.In today’s episode, Jack talks with Damon Deru, CEO and Founder at AdvisorPeak and Senior Product Director at Addepar.Damon started his career as a registered investment advisor where he manually rebalanced and traded hundreds of clients’ portfolios using Excel spreadsheets. Frustrated by the lack of affordable and intuitive options in the market, it was in this role where the idea of a customizable robust portfolio rebalancing system was born. Damon relinquished his role as an investment advisor to focus his efforts on building the most innovative rebalancing software for the financial services industry.Damon talks with Jack about the evolution of AdvisorPeak, how rebalancing software can be a powerful tool for managing client portfolios, and why it is highly beneficial to the firm, their advisors, and their clients.Key Takeaways
[01:17] - What inspired Damon to create AdvisorPeak.
[04:10] - The reasons for Addepar's acquisition of AdvisorPeak.
[05:35] - What separates AdvisorPeak from other rebalancing software providers.
[7:46] - The complexity of managing portfolios.
[10:52] - How the partnership between LifeYield and AdvisorPeak can benefit advisors.
[14:41] - Managing portfolios in a tax-smart and risk-smart way.
[16:16] - Asset allocation vs tax-loss harvesting.
[17:40] - Where the world is going for AdvisoryPeak.
[20:54 ] - Damon’s key takeaways.
[23:00] - Interesting things Damon does outside his job.
Quotes[9:14] - "This is something the software does very well. Once you build in all the rules and the analysis, it can calculate all the information very quickly. A click of a button can rebalance hundreds or thousands of accounts in a matter of a few minutes." - Damon Deru[21:31] - "If you're not using rebalancing software, you're also probably not looking at things from a unified managed household perspective as well. This is real-world savings that you can bring to your clients by looking at things on a household basis and trading tax efficiently." - Damon DeruLinks
Damon Deru on LinkedIn
AdvisorPeak
Addepar
iRebal Portfolio Rebalancing
TD Ameritrade
Envestnet |Tamarac
RedBlack Software
Utah Valley University
BlackRock Alladin
Riskalyze
Brian Ross
FIX Flyer’s
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Jack Sharry on LinkedIn
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Jan 25, 2022 • 27min
Using Technology to Strengthen Platform and Product Capabilities with Ben Huneke
Technological disruptions have revolutionized the way financial institutions serve their clients. Integrating technology into financial systems not only strengthens product, but also creates a seamless ecosystem across the wealth management spectrum.In today’s episode, Jack talks with Ben Huneke, Managing Director and Head of the Investments Solutions Group at Morgan Stanley Wealth Management.Ben is the senior executive in charge of all of Morgan Stanley's retail products and platforms for their wealth management business. As the Head of the Investments Solutions Group, he is responsible for the development, marketing, and distribution of investment products. These include annuities and insurance, mutual funds, ETFs, hedge funds, private debt, equity, real estate funds, as well as individual equities, fixed income, and structured products.Ben and Jack discuss product technology platforms, how technology is the key driver to delivering value in the advisory business, and why finding partners with specialized capabilities is the best way to grow a business.Key Takeaways
[00:57] - Ben's role at Morgan Stanley.
[03:25] - How Ben capitalizes on existing client relationships to grow their business.
[05:11] - Why technology is the key to managing various aspects of the wealth management industry.
[06:46] - How advisors can keep up with the rapid advancement of technology in the industry.
[11:20] - How tax and risk are addressed when investing across multiple accounts.
[14:14] - What it takes to develop multiple electronic trading platforms.
[16:13] - The power of finding the best partners in the finance and investing industry.
[19:57] - What's next for Morgan Stanley Wealth Management.
Quotes[05:55] - "We believe that financial advice is valuable and is going to continue to be valuable. But we believe that technology is going to be an increasingly important part of how that advice is delivered to clients." - Ben Huneke[22:47] - "Technology hates inefficiency. So I think there are technologies coming that are going to disrupt a lot of the inefficiencies in this market." - Ben Huneke[23:15] - "We believe that human advice to wealthy clients is actually valuable and that clients will continue to pay for that advice. We look at technology as a great enabler and a great way to continue to deliver value through advice." - Ben HunekeLinks
Ben Huneke on LinkedIn
Morgan Stanley Wealth Management
BlackRock Aladdin
E-TRADE Financial
Solium Capital (now Shareworks by Morgan Stanley)
Eaton Vance
Stockland
John Moninger
Empower Retirement
InvestWell
New York Common Pantry
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Jack Sharry on LinkedIn
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Jan 18, 2022 • 39min
Using Modern Annuity Solutions in Retirement Portfolios with David Lau
In today’s episode, Jack talks with David Lau, Founder and CEO of DPL Financial Partners. David has been a pioneer in creating products, platforms, and distribution systems that help RIAs implement appropriate annuity products into household portfolios. David’s wealth of experience goes all the way back to his first job as CMO at Telebank, the first internet bank.David talks with Jack about the impact of telemarketing on RIAs, fee-based vs. commission-based structures, and the integration of low-cost insurance and annuity products in portfolios.Key Takeaways
[01:40] - How David has been a pioneer in disrupting distribution costs.
[05:27] - How the cost structure of commission-free annuities works.
[08:32] - How DPL drove significant change in the industry.
[10:40] - Why you must adapt your strategy to the particulars of the market.
[14:16] - How DPL took downturns and translated them into advances in the platform.
[16:12] - Why “concierge service” is great for the RIAs.
[19:52] - How annuities impact the four major categories of insurance.
[23:22] - David’s insights on a fee-based and commission-based structure.
[27:19] - How risk mitigation works within portfolios.
Quotes[03:06] - “The question around annuities was, how do you deliver value? You look at the way annuities are sold and they're so expensive. You're paying massive commissions and you have very high internal distribution costs in terms of wholesaling. The model for distributing annuities is archaic.” - David Lau[12:12] - “RIAs are never going to have some wholesaler from some insurance company coming into their office every month. There's just no point in it. So I very quickly said we need to change this model to kind of a marketing-driven model. We'll drive awareness through marketing, we'll centralize wholesaling. We’ll have a centralized wholesaling force that basically deals with RIAs through the telephone. It made sense for us, but it also made sense for the market” - David Lau[21:17] - “DPL was designed to be a fee-based, no-load, commission-free insurance marketplace. For the RIA, the notion is now that you’re more than just an asset manager, you’re a wealth manager, and you’re addressing this broad spectrum of your client’s financial life. It’s hard to do that if you can’t use insurance.” - David LauLinks
David Lau on LinkedIn
DPL Financial Partners
Telebank
E-trade
Charles Schwab
Salesforce
CNO Financial Group (formerly Conseco, Inc.)
Nationwide Advisory Solutions (formerly Jefferson National Life Insurance Company)
BlackRock
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Jack Sharry on LinkedIn
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Jan 11, 2022 • 28min
The Influence of Human Behavior on Financial Planning with Jess Liberi and Michael Liersch
The choices people make about their financial future are some of the most important decisions in their lives. Knowledge and experience affect decision-making, but so do emotional and cognitive biases. How can people overcome their biases and achieve their financial objectives?In today’s episode, Jack talks with Jess Liberi, Head of Product at eMoney Advisor, and Michael Liersch, Head of Advice & Planning at Wells Fargo. As the Head of Advice & Planning at Wells Fargo, Michael is responsible for the delivery of all comprehensive planning services and sales strategies for clients of Wells Fargo Private Bank and Abbot Downing.In her role as Head of Product, Jess brings eMoney Advisor’s product vision and strategy to life. She focuses on the evolution and development of eMoney’s robust portfolio of products, creating a powerful user experience across the platform. Working closely with financial advisors and advisory firms, Jess immerses herself in their world to fully understand their needs. Jack talks with Jess and Michael about how the partnership between eMoney and Wells Fargo can deliver huge value to clients, why having a deeper human connection can help advisors understand what clients are trying to achieve, and what the next best step is to put financial advice into action.Key Takeaways
[01:03] - Jess's role at eMoney and Michael's role at Wells Fargo.
[02:22] - How eMoney fits into Wells Fargo’s comprehensive plan.
[06:30] - The role of eMoney in the wealth system.
[10:41] - How understanding the behavioral aspects of human beings is crucial to setting financial goals.
[16:47] - How advisors can contribute to having a sense of financial peace of mind.
[18:54] - Why human perspective plays a major role in financial planning.
[24:19] - The challenge of getting people to realize their financial future.
Quotes[06:48] - "What has been really unique from the beginning is how closely aligned our two organizations are on our views of the value of planning and the criticality of access to planning to more and more people." - Jess Liberi[18:54] - "I think the first thing that we all need to acknowledge is that to understand the human being, you need to understand their identity and their past because that's idiosyncratic to each human being. That's not a common answer and the question means something different to everybody." - Michael Liersch[24:22] - "It's oftentimes difficult for people to truly comprehend the small changes that they can make today with substantial impact to their financial future tomorrow. So to the extent that we can help bridge that gap and kind of draw that line and connect today and actions that they take today, to the future, and the possibilities of the future, we've got work to do there, but making headway." - Jess LiberiLinks
Jessica Liberi on LinkedIn
Michael Liersch on LinkedIn
E-Money
Wells Fargo
Plaid
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Jan 4, 2022 • 30min
The Evolution of Risk Solutions and the Multi-Platform Future with Aaron Klein
Risk has always been a part of financial advice and strategy. But what does it really entail, both for advisors and for their clients?In today’s episode, Jack talks with Aaron Klein, Co-Founder & CEO of Riskalyze. Aaron is an innovator in helping advisors and clients understand and manage risk. He started Riskalyze a decade ago with a small team and invented risk solutions like the Risk Number and the Risk Alignment Platform.Aaron talks with Jack about the evolution of risk solutions, the impact of focused innovation on financial advisors, and the future of a multi-platform world.Key Takeaways
[01:05] - How Aaron learned “grit” in business.
[03:12] - The Riskalyze origin story.
[11:36] - How the HG Capital and Riskalyze partnership came to be.
[15:07] - How Riskalyze became a risk-centered wealth platform.
[18:01] - What a multi-platform future looks like.
[20:36] - Why focus is so important.
[24:57] - Aaron’s three key takeaways.
Quotes[05:52] - "It took off like a rocket when Riskalyze came out of beta in March of 2013. And here we are 10 years later. We get to serve tens of thousands of financial advisors across the country, and we've delivered over five billion risk numbers to their clients. It's really incredible." - Aaron Klein[14:54] - "We started from the standpoint of, how can we help advisors better engage with clients at the front end of their process? And we just happened to believe that risk was the right way to engage with clients, that it was the right lens to help clients understand what they were doing and make better decisions that were fearless decisions instead of fearful decisions." - Aaron Klein[17:13] - "What we are building is a bit of an advisor desktop platform. We really believe in a multi-platform vision. We want to make sure it's really easy for advisors to engage with clients and leverage those tools, and then implement those solutions for clients directly onto the different platforms that they might be on." - Aaron KleinLinks
Aaron Klein on LinkedIn
Riskalyze
E-trade
The New York Times
Barrons
NPR
Josh Brown
Pershing INSITE Conference
Brian MacLaughlin
FTV Capital
HG Capital
Black Diamond Capital Management
Envestnet
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Jack Sharry on LinkedIn
Jack Sharry on Twitter
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Dec 21, 2021 • 29min
The Changing Relationship Between People and Tech with Christina Townsend
In this episode, Jack talks with Christina Townsend, Managing Director and Head of Relationship Management, Consulting, and Platform Strategy at BNY Mellon’s Pershing.Christina coaches RIA firms on how to make smart technology decisions and how to devise strategies to strengthen their relationships with investors. For more than two decades with Pershing, Christina was able to work directly with clients and was responsible for product management and implementation.Christina talks with Jack about choosing what goes best in your tech stack, balancing the roles of people and tech in business, and the future of wealthtech.“The balance between people and technology is different and it doesn't have to be the same. You have to look at where your value proposition is and what you want to differentiate and then apply the people in the technology.” ~ Christina TownsendMain Takeaways
Be eager to find the right pieces that fit in your tech stack. Each one must work well with the others. If there still exists an outdated tool, for example, you're not fully utilizing its impact on your operations.
People + tech is the future. If we want to practice holistic financial advice, firms must focus on honing talents while consolidating tech tools.
We can create more value in every interaction with tech. After gaining some clarity on the clients' needs, it is then easy to utilize the tools to arrive at the best solutions.
Go digital. However, before doing so, make sure tools are properly integrated into the existing system.
Links
Christina Townsend on LinkedIn
Pershing
BNY Mellon
Bates College
Donaldson, Lufkin & Jenrette
WealthTech on Deck 028: Creating a Frictionless Investor Experience with Noreen Beaman
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Dec 14, 2021 • 22min
Solving Complex Problems and the Role of Technology with Jasmine Jirele: Part II
In this episode, Jack continues his conversation with Jasmine Jirele, President and CEO of Allianz Life Insurance Company of North America.A primary component of Jasmine’s approach to her newly appointed CEO role is her focus on building great teams. Having a cross-functional background, she’s seen the benefit of having the right people in the right roles to leverage opportunities appropriately. Jasmine has also pushed forward initiatives to ensure that the right technology is in place to support her teams and clients. Jasmine talks with Jack about the hiring process, establishing strong relationships with distribution partners, and how to work with changing regulations and markets to differentiate from competitors. “Having the right talent is absolutely critical. Making sure that you're continuously out there learning and pushing your team to make the best use of the technology and the platforms that are out there and then being really agile and flexible to adapt and adjust.” ~ Jasmine JireleMain Takeaways
Hiring experts and talent who have a really good grasp of various technologies is key to success. Always being on the same page with the distribution partners, knowing where they are headed, can help you procure the best one for your firm.
Create and tweak products according to how regulatory and marketplace environments change to solidify your position. In addition, effective product innovation can ensure the delivery of a superior experience for advisors and consumers.
Being a connector is a critical component of making innovation work. The industry is only as powerful as the sum of its parts and connecting technology across platforms and companies enables the entire industry to move forward and add value.
Links
Jasmine Jirele on LinkedIn
Allianz Life Insurance Company of North America
Wells Fargo
Salesforce
Riskalyze
Chad Virgin
Heather Kelly
Joe Duran
Corey Walter
James Gorman
Emily Reitan
Washburn Center for Children
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Jack Sharry on LinkedIn
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Dec 7, 2021 • 21min
Strengthening Product Innovation and Distribution with Jasmine Jirele: Part I
In this episode, Jack talks with Jasmine Jirele, President and CEO of Allianz Life Insurance Company of North America.As the head of one of the most successful insurance companies in the country, Jasmine brings a fresh take to the CEO role as she brings the company into its next phase. Jasmine committed much of her career to financial services and eventually landed her dream job as the Chief Growth Officer at Allianz where she was able to coordinate projects within operations, marketing, and product. Jasmine talks with Jack about the process of incorporating product and distribution relationships with tech, and the impact of the pandemic and accelerated innovation on the industry’s future.“Being very deliberate and focused on building all of the enabling capabilities to help us grow - it’s not just product or just distribution - it’s also really important to have a very strong customer experience and to make sure that the digital tools and processes are there to enable our advisors to really serve their clients in ways that are user-friendly and meet their clients’ needs.” ~ Jasmine JireleMain Takeaways
Registered Index-Linked Annuities (RILA) have been growing rapidly as some of the assets have been shifting away from traditional variable products.
The three-legged stool of client needs includes strength in product innovation, depth of distribution relationship, and having a technology-enabled experience that can differentiate an organization.
Having the right technology in place is a big factor in strengthening the advisor-customer relationship. Make sure your products are integrated into financial planning tools and platforms and that distribution partners are leveraging tech to manage products and secure product approvals.
Links
Jasmine Jirele on LinkedIn
Allianz Life Insurance Company of North America
Wells Fargo
Salesforce
Riskalyze
Chad Virgin
Heather Kelly
Joe Duran
Corey Walter
James Gorman
Emily Reitan
Washburn Center for Children
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Nov 30, 2021 • 33min
The Booming Retirement Wave, UMH, and Meaningful Client Engagement with Mark Hoffman
This time of year often calls for reflection. As we look back on 2021 and to the year ahead, we’re flipping the script and handing LifeYield’s VP of Marketing Matt Nollman the reins. Today, Matt interviews our regular host Jack Sharry as well as guest Mark Hoffman, CEO and Founder of LifeYield. Due to the pandemic and a rapidly shifting demographic, firms have had to react quickly to meet new and rising client demands. At the forefront of those rising demands, LifeYield has learned quite a bit about navigating the new financial ecosystem and adding value where it counts.In this episode, Matt talks with Jack and Mark about the three themes of 2021 that touched every conversation and initiative at LifeYield, the approach they’ve taken to address those key demands, and the technology LifeYield has leveraged and developed to push client firms over the finish line. From an unprecedented retirement boom to excitement over client engagement and the ever-popular UMH, here’s a look back at 2021 and a sneak peek at LifeYield’s ambitious goals for 2022. Key Takeaways
[03:02] - Why more are retiring every year and what that means for firms.
[05:39] - How Social Security+ helps advisors manage the retirement boom.
[09:38] - Why UMH is so important.
[11:31] - The key to helping people maximize their paychecks.
[13:18] - How LifeYield uses APIs to tackle clients’ biggest pain points.
[17:06] - The importance of increasing client engagement.
[23:57] - Why income sourcing has come to the forefront.
[25:44] - Addressing one of the industry’s biggest problems.
[30:07] - Jack and Mark’s favorite Thanksgiving foods and what they’re thankful for this year.
Quotes[14:47] “Saying things and then doing them are two different things. I’m very proud that LifeYield has worked hard to build a firm culture that cares about helping investors and advisors get better outcomes.” - Mark Hoffman[15:19] “That our client firms achieve tangible success using LifeYield software and service, is equally as important as the integrity of the answers our algorithms produce.” - Mark Hoffman[16:23] “The universally managed household concept that Jack has been espousing for years, is universal for all client demographics, as are being worried about taxes. We’re very proud to be serving such a wide swath of industry participants on these features. Our clients and partners include the largest wirehouses, banks, asset managers, insurance companies, custodians, and financial technology firms, and the point is that LifeYield capabilities are relevant and necessary to the full spectrum of industry players.” - Mark HoffmanLinks
Mark Hoffman on LinkedIn
Matt Nollman on LinkedIn
Social Security+
Jeff Quigley
Franklin Templeton
Merrill Lynch
Allianz
Personal Capital
Northwestern Mutual
New York Life
Jackson National
Guardian
Morgan Stanley
Len Reinhart
Wealth Teach on Deck: The Power of UMH with Len Reinhart
Steve Zuschin
Harry Bartle
Tom Prior
Tiburon CEO Summit
Martin Cowley
Alyson Dorosky
SunTrust
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Nov 16, 2021 • 29min
Leveraging APIs as a Strategic Advantage with Brian Ross
In this episode, Jack talks with Brian Ross, CEO of Flyer Financial Technologies.Brian started as an engineer with JPL and NASA, but has always been interested in fintech. At BlackRock he helped build a software company that specialized in commercial mortgage-backed securities and commercial loans. Now, with Flyer, Brian is focused on building trading technology that brings together major custodians and brokers through APIs. Brian talks with Jack about the three essential approaches to smart trading and how integrating APIs can create powerful trading platforms.“Tech, tech, tech… use it for strategic advantage to help your clients. This can include everything—from the cloud to APIs to personalization. If you’re not doing these things, you will be missing the next train to Clarksville.” ~ @bwilsonrossMain Takeaways
Your trading expertise can reach more people if you consider bundling and offering APIs. APIs and open platforms are not just the future of wealth tech, but also banking and other industries.
Three qualities that pave the way for smart trading are 1) shortening the time from investment decision to implementation, 2) identifying opportunities with liquidity, and 3) avoiding market orders.
Tech leadership is a vital skill that the finance industry needs to better serve clients. The best-of-breed platform can be integrated efficiently and can be used as a strategic advantage in all facets of the business.
With APIs, you can do portfolio trading quickly and handle multiple assets, even in different asset classes. In addition, it's also easier to secure partnerships and get deals with longer terms.
Links
Brian Ross on Twitter
Flyer Financial Technologies
BlackRock
Trepp
Tamarac
Riskalyze
Morningstar
Stripe
LifeYield Social Security+
Orion Advisor Solutions
Morgan Stanley
Aladdin
NASA
Larry Fink
John Mack
Bloomberg
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