The Booming Retirement Wave, UMH, and Meaningful Client Engagement with Mark Hoffman

Nov 30, 2021

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This time of year often calls for reflection. As we look back on 2021 and to the year ahead, we’re flipping the script and handing LifeYield’s VP of Marketing Matt Nollman the reins. Today, Matt interviews our regular host Jack Sharry as well as guest Mark Hoffman, CEO and Founder of LifeYield.

Due to the pandemic and a rapidly shifting demographic, firms have had to react quickly to meet new and rising client demands. At the forefront of those rising demands, LifeYield has learned quite a bit about navigating the new financial ecosystem and adding value where it counts.

In this episode, Matt talks with Jack and Mark about the three themes of 2021 that touched every conversation and initiative at LifeYield, the approach they’ve taken to address those key demands, and the technology LifeYield has leveraged and developed to push client firms over the finish line. From an unprecedented retirement boom to excitement over client engagement and the ever-popular UMH, here’s a look back at 2021 and a sneak peek at LifeYield’s ambitious goals for 2022.

Key Takeaways

[03:02] - Why more are retiring every year and what that means for firms.
[05:39] - How Social Security+ helps advisors manage the retirement boom.
[09:38] - Why UMH is so important.
[11:31] - The key to helping people maximize their paychecks.
[13:18] - How LifeYield uses APIs to tackle clients’ biggest pain points.
[17:06] - The importance of increasing client engagement.
[23:57] - Why income sourcing has come to the forefront.
[25:44] - Addressing one of the industry’s biggest problems.
[30:07] - Jack and Mark’s favorite Thanksgiving foods and what they’re thankful for this year.

Quotes

[14:47] “Saying things and then doing them are two different things. I’m very proud that LifeYield has worked hard to build a firm culture that cares about helping investors and advisors get better outcomes.” - Mark Hoffman

[15:19] “That our client firms achieve tangible success using LifeYield software and service, is equally as important as the integrity of the answers our algorithms produce.” - Mark Hoffman

[16:23] “The universally managed household concept that Jack has been espousing for years, is universal for all client demographics, as are being worried about taxes. We’re very proud to be serving such a wide swath of industry participants on these features. Our clients and partners include the largest wirehouses, banks, asset managers, insurance companies, custodians, and financial technology firms, and the point is that LifeYield capabilities are relevant and necessary to the full spectrum of industry players.” - Mark Hoffman

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