
Talks with Petri
Petri follows his curiosity and shares his talks with people building the future. The show explores personal discoveries and experiences with lessons learned. The real-talk conversations go deep where the purpose is always to learn more and share the know-how with others.
Visit https://www.petrikajander.com/talkswithpetri/ for episode notes.
Latest episodes

Nov 22, 2020 • 1h 45min
Value-based selling with sales cowboys and the dark side of customer relationships
Paul Viio talks about the difficulty of finding good salespeople, why the majority of companies are underperforming in sales and why you should not hire the top salespeople. He also tells about a cheesy meeting in Paris.See the episode notes and transcript: https://www.petrikajander.com/value-based-selling.Guest bioDr. Paul Viio is a leading expert in B2B value-based selling & sales management. He has worked internationally in sales for over 25 years, in addition to which he has a Ph.D. in selling and sales management. He is an entrepreneur, published author/researcher, and the only person in the world holding two professorships in selling & sales management at two top business schools concurrently.Paul is a sought-after B2B sales keynote speaker, executive trainer, and advisor to companies. He has taught, trained, advised, and helped hundreds of executives and companies globally to improve their sales performance.--------------All episode notes and transcripts: https://www.petrikajander.com/talkswithpetri/Subscribe: Apple iTunes (Podcasts)Spotify.Follow on Twitter.If you like the podcast please leave a short review on Apple Podcasts (iTunes) or get Petri a coffee. You can also send suggestions.

Nov 8, 2020 • 1h 1min
Average Joe - the tech genius could be you
Shawn Livermore talks about the great myths surrounding tech founders, how to unleash your creativity, the secrets & magic of growth, and what is a nagging pull. He also shares his views on introverts and ladders.See the episode notes and transcript: https://www.petrikajander.com/average-joe-the-tech-genius/.Guest bioShawn Livermore is a tech startup founder, entrepreneur, and technology consultant for over 20 years. He’s written books on software development and writes software in many programming languages. After raising investment capital for his startups 6 times, Shawn began to look beyond
the code to see the bigger picture: The systems, patterns, and models of thinking that most deserve our attention. Instead of hype and hustle, Shawn focuses on tangible, factual, and replicable bits
and bytes that most people wouldn’t see or pay attention to. From small fragments, Shawn can assemble larger stories, to help people think, speak, and create like a tech genius.--------------All episode notes and transcripts: https://www.petrikajander.com/talkswithpetri/Subscribe: Apple iTunes (Podcasts)Spotify.Follow on Twitter.If you like the podcast please leave a short review on Apple Podcasts (iTunes) or get me a coffee. You can also send suggestions.

Oct 25, 2020 • 1h 13min
Success through failure, innovation and imitation
Johan Norberg talks about the misfits, rebels and innovators that push the reluctant society into progress, the role of entrepreneurs and why this is a scary moment in time. He also reveals why founders are only getting 2.2 per cent of the value they create and who's getting the rest.See the episode notes and transcript: https://www.petrikajander.com/success-through-failure-innovation-and-imitation/.Guest bioJohan Norberg is an author, lecturer and documentary filmmaker who specializes in the big questions, from liberty and progress to entrepreneurship, globalization and the hidden dichotomies shaping the world. He is a native of Sweden, a Senior Fellow at the Cato Institute in Washington D.C. and the European Centre for International Political Economy in Brussels. He is a frequent commentator in Swedish and international media. In 2018 he received the Walter Judd Freedom Award, previously awarded to luminaries such as Garry Kasparov and Ronald Reagan.Norberg has written over 20 books covering a broad range of topics, including global economics and popular science. His breakthrough title, In Defence of Global Capitalism (2003), was published in over 25 countries. His latest book, Open – The Story of Human Progress (2020), is a grand odyssey through history’s ever-changing tides of connection and isolation, exchange and protectionism, open borders and closed minds. It has been praised by The Economist as ”amusing as well as illuminating”, ”clear, colorful and convincing”.His previous book, the celebrated Progress: Ten Reasons to Look Forward to the Future (2016) was chosen as the Book of the Year by The Economist, Guardian and Observer. It has been translated to 20 languages (so far).--------------All episode notes and transcripts: https://www.petrikajander.com/talkswithpetri/Subscribe: Apple iTunes (Podcasts)Spotify.Follow on Twitter.If you like the podcast please leave a short review on Apple Podcasts (iTunes) or get me a coffee. You can also send suggestions.

Oct 11, 2020 • 1h 9min
Building communities with the standard you walk past
Bailey Richardson talks about community building on Instagram's early years, The Social Dilemma phenomenon including her interview in the documentary, and how to find yourself in hedgehog cafes in Tokyo.See the episode notes and transcript: https://www.petrikajander.com/building-communities/.Guest bioBailey started People & Company with Kai and Kevin in 2016. Their mission is to help people bring their people together. They interview extraordinary people organizers on their podcast and theypublished a book on how to build communities today.In the past, she grew the early community around Instagram, where she was one of the first employees. She has also worked at IDEO, StoryCorps, Pop-Up Magazine and The California Sunday Magazine, made a short film about a Pinoy inventor named Dado Banatao, interviewed Russians who are LGBTQ about what their lives are really like, asked Casey Neistat how to make and share videos people love, and started a Queer Pool Club.--------------All episode notes and transcripts: https://www.petrikajander.com/talkswithpetri/Subscribe: Apple iTunes (Podcasts)Spotify.Follow on Twitter.If you like the podcast please leave a short review on Apple Podcasts (iTunes) or get me a coffee. You can also send suggestions.

Sep 27, 2020 • 1h 13min
From products to an experience mindset
Jurgen Appelo talks about failing to find a product/market fit, pivoting and adapting in turmoil, shifting to an experience mindset. He also discusses dangers in Canada, shifting to focusing on products, showcasing European startups and scale-ups, the rise and fall of a dot-com startup, teaching and a dislike for acting, and choosing Microsoft with a new YouTube channel announcement.

Sep 12, 2020 • 1h 7min
Curators are the new creators
Slush CEO Miika Huttunen talks about how to adapt to the new reality and change your business in 4 months, the relevance of esports & gaming and the future of business events. He also explores Second Reality and LAN-parties.See the episode notes and transcript: https://www.petrikajander.com/curators-are-the-new-creators/.Guest bioMiika Huttunen is the CEO of Slush, a global movement with a mission to create and help founders. Formerly Miika acted as Chief Operating Officer at Slush. Huttunen is highly curious about everything related to gaming: computer graphics, esports, communities, and many others. Miika also has an extensive background in various volunteer communities like Slush, Assembly, Vaasa Entrepreneurship Society, and World Economic Forum's Global Shapers.--------------All episode notes and transcripts:https://www.petrikajander.com/talkswithpetri/Subscribe and listen: Apple iTunes (Podcasts), Google Podcasts, Spotify.Follow on Twitter.Talks with Petri -podcast helps startup founders and entrepreneurs to build their business by inspiring and sharing knowledge from other founders, thought leaders and people who are building the future.The show explores personal stories and experiences with lessons learned. The international guests are building the future in culture, arts, business, economics, technology or they are having big ideas. The real talk conversations go deep but the tone is entertaining. The purpose is always to learn more and share the know-how with others.If you like the podcast please leave a short review on Apple Podcasts (iTunes) or get me a coffee. You can also send me feedback and suggestions.

Aug 30, 2020 • 1h 11min
Personalised learning with service design thinking
Entrepreneur Kadri Tuisk explores the future of education with personalised learning, why she loves design thinking and being outside of her comfort zone. She also talks about startup pivoting and hitchhiking to her first career.See the episode notes and transcript: https://www.petrikajander.com/personalised-learning/.Guest bioEntrepreneur Kadri Tuisk is the CEO of Clanbeat Education, an ed-tech Saas software that supports accelerating human growth by helping to build human agency through individual growth and community support. Kadri has accelerated her startup with 500 Startups in San Francisco, pivoted a few times, and found market traction in the challenging times of the 2020s. Previously, she has worked in service design and account management positions, and as a professional model.--------------All episode notes and transcripts:https://www.petrikajander.com/talkswithpetri/Subscribe and listen: Apple iTunes (Podcasts)Spotify.Follow on Twitter.Talks with Petri -podcast helps startup founders and entrepreneurs to build their business by inspiring and sharing knowledge from other founders, thought leaders and people who are building the future.The show explores personal stories and experiences with lessons learned. The international guests are building the future in culture, arts, business, economics, technology or they are having big ideas. The real talk conversations go deep but the tone is entertaining. The purpose is always to learn more and share the know-how with others.If you like the podcast please leave a short review on Apple Podcasts (iTunes) or get me a coffee. You can also send me feedback and suggestions.

Aug 23, 2020 • 54min
Finder, minder, grinder and a marmot advocate
Preston Byrne talks about how disruption hits education and service careers, the future of decentralised finance, and why you should avoid VC funding.See the episode notes and transcript: https://www.petrikajander.com/marmot-advocate/.Guest bioPreston has had a few careers - a lawyer in England, a founder of a blockchain software startup, then a lawyer in America, and throughout, a marmot habitat conservation proponent on Twitter. Presently he's a partner in the New York office of Anderson Kill, where he advises early-stage companies and venture funds, particularly businesses involved in crypto, on corporate and technology law.--------------All episode notes and transcripts:https://www.petrikajander.com/talkswithpetri/Subscribe and listen: Apple iTunes (Podcasts)Spotify.Follow on Twitter.Talks with Petri -podcast helps startup founders and entrepreneurs to build their business by inspiring and sharing knowledge from other founders, thought leaders and people who are building the future.The show explores personal stories and experiences with lessons learned. The international guests are building the future in culture, arts, business, economics, technology or they are having big ideas. The real talk conversations go deep but the tone is entertaining. The purpose is always to learn more and share the know-how with others.If you like the podcast please leave a short review on Apple Podcasts (iTunes) or get me a coffee. You can also send me feedback and suggestions.

Aug 16, 2020 • 1h 18min
How to succeed in content marketing
Entrepreneur Benji Hyam shares his inside view to successful content marketing, where you should focus and what to expect, and how to get results. He also reveals his life-changing movie experience.See the episode notes and transcript: https://www.petrikajander.com/how-to-succeed-in-content-marketing/.Guest bioEntrepreneur Benji Hyam lives in San Diego, California and he is the co-founder of Grow and Convert (a content marketing agency). He also co-founded the SaaS app Wordable.io (which was acquired in Nov 2017).Previously, he lived in San Francisco for two years where he ran marketing for two different venture-backed startups – Everwise and Thinkapps.Before making the move to San Francisco, he lived in San Diego for 16 years where he started his first content agency Social Proof Interactive, worked at Mitek Systems and Vistage Worldwide– both in marketing.He enjoys surfing, travelling, and eating great food.--------------All episode notes and transcripts:https://www.petrikajander.com/talkswithpetri/Subscribe and listen: Apple iTunes (Podcasts)Spotify.Follow on Twitter.Talks with Petri -podcast helps startup founders and entrepreneurs to build their business by inspiring and sharing knowledge from other founders, thought leaders and people who are building the future.The show explores personal stories and experiences with lessons learned. The international guests are building the future in culture, arts, business, economics, technology or they are having big ideas. The real talk conversations go deep but the tone is entertaining. The purpose is always to learn more and share the know-how with others.If you like the podcast please leave a short review on Apple Podcasts (iTunes) or get me a coffee. You can also send me feedback and suggestions.

Aug 9, 2020 • 1h 9min
Nail it before you scale it
Lars Tvede talks about people and ideas entrepreneurs, navigating business cycles, how to inspire people and have fun while remote working, and what it takes to be a lucky person.See the full episode notes: https://www.petrikajander.com/nail-it-before-you-scale-it/.Guest bioEntrepreneur and investor Lars Tvede holds a Master's degree in Engineering and a Bachelor's degree in International Commerce, and he is a certified derivatives trader from National Futures Association in Chicago. Lars Tvedes books have been published in 11 languages and more than 50 editions.Lars spent 11 years in portfolio management and investment banking before moving to the high-tech and telecommunications industries in the mid 1990s, where he has been co-founder of several award-winning companies within the satellite, Internet and mobile space.He is also founder of Beluga, a successful financial trading company. Lars was listed in The Guru Guide to Marketing as one of the Worlds 62 leading thinkers of marketing strategy.Lars Tvede has appeared as guest host on CNBC and as TEDTalks speaker and is frequently covered in media.He lives in Zug, Switzerland with his family. His hobbies include skiing, sailing and collecting Italian sports cars and wine.--------------All episode notes and transcripts:https://www.petrikajander.com/talkswithpetri/Subscribe and listen: Apple iTunes (Podcasts)Spotify.Follow on Twitter.Talks with Petri -podcast helps startup founders and entrepreneurs to build their business by inspiring and sharing knowledge from other founders, thought leaders and people who are building the future.The show explores personal stories and experiences with lessons learned. The international guests are building the future in culture, arts, business, economics, technology or they are having big ideas. The real talk conversations go deep but the tone is entertaining. The purpose is always to learn more and share the know-how with others.If you like the podcast please leave a short review on Apple Podcasts (iTunes) or get me a coffee. You can also send me feedback and suggestions.
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