Value-based selling with sales cowboys and the dark side of customer relationships

Paul Viio talks about the difficulty of finding good salespeople, why the majority of companies are underperforming in sales and why you should not hire the top salespeople. He also tells about a cheesy meeting in Paris.

See the episode notes and transcript: https://www.petrikajander.com/value-based-selling.

Guest bio

Dr. Paul Viio is a leading expert in B2B value-based selling & sales management. He has worked internationally in sales for over 25 years, in addition to which he has a Ph.D. in selling and sales management. He is an entrepreneur, published author/researcher, and the only person in the world holding two professorships in selling & sales management at two top business schools concurrently.

Paul is a sought-after B2B sales keynote speaker, executive trainer, and advisor to companies. He has taught, trained, advised, and helped hundreds of executives and companies globally to improve their sales performance.

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All episode notes and transcripts: https://www.petrikajander.com/talkswithpetri/

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