

The Hard Part with Evan McCann
Evan McCann
The Hard Part, hosted by Evan McCann, uncovers the stories, strategies, and playbooks of Canada’s most influential founders, investors, and leaders. While Canadian innovators often fly under the radar compared to their American peers, The Hard Part shines a spotlight on their impact, redefining Canada’s role in global entrepreneurship.
Episodes
Mentioned books

4 snips
Dec 11, 2023 • 43min
Shane Murphy from Ownr
Shane Murphy is the CEO of Ownr.
Ownr is an RBCx company. They are making it simpler and more affordable for businesses to start and succeed. They know that starting and running a business takes a huge effort. By simplifying and automating business formation and everyday legal work, they help SMBs thrive.
Takeaways
Ownr aims to democratize access to incorporation and provide ongoing support for small businesses.
Building product within RBCx allows Ownr to leverage existing RBC products and create an embedded experience for users.
Shane emphasizes the importance of surrounding oneself with good people, engaging in physical activity, and listening to customer feedback.
The future of Ownr includes expanding services and addressing the needs of entrepreneurs at different stages of their business journey.
The acquisition of Founded Technologies by Ownr/RBCx.
Transitioning from COO to CEO.
Shane's thoughts on competition.
Hints of potential future products from Ownr.
Chapters
00:00 Shane's Interest in Law
01:27 Master's Degree in Political Theory
03:24 Starting Founded Technologies
06:03 Transition to Owner
08:28 Acquisition by RBC Ventures
12:46 Transition from COO to CEO
13:22 RBCx and the Focus on Tech and Innovation
17:09 Democratizing Access to Incorporation
19:37 Building Product within RBCx
22:20 Gathering Feedback from Customers
24:01 Creating a Deeper Relationship with Customers
26:57 Competition in the Market
29:39 Growth and Partnerships
32:23 RBCx and its Focus
34:10 Future of Ownr
36:40 User Journey for Different Types of Businesses
39:07 Favorite Book: Scaling People
41:01 Excitement for the New Year
41:51 Dealing with Hard Times
42:53 Closing Remarks
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!

Dec 8, 2023 • 1h 3min
Jesse Abrams from Homewise
Jesse Abrams is the Co-Founder & CEO of Homewise.
Homewise is a national consumer end-to-end homeownership platform, centered around its digital mortgage experience that uses data intelligence to match and secure clients with their best mortgage from 30+ banks and lenders in minutes. Homewise then connects clients to their in-house Real Estate solution (Homewise Real Estate) and partners at each step of the process from there, such as insurance and real estate law.
Homewise Real Estate Listings
Jesse’s Twitter
Takeaways
Foundational skills in marketing and advertising can provide a strong base for a career in the tech industry.
Identifying a gap in the market and taking the first step is crucial for starting a successful business.
A vertically integrated approach can differentiate a company and provide value to customers.
Pivoting to a B2B2C model can lead to scalable revenue growth and partnerships with other businesses.
Balancing customer and investor feedback is important for making informed decisions.
Baking education into the product can empower customers to make informed decisions and improve their overall experience. Providing advice and access throughout the home buying process can improve the customer experience and save money for customers.
Launching a real estate listing site in-house allows for greater control over the customer experience and the ability to provide tailored information to clients.
Being open to sharing ideas and collaborating with others in the industry can lead to valuable insights and opportunities for growth.
Dealing with hard times as a founder and parent requires a supportive network, engaging in physical activity, and finding joy in personal interests.
Building the industry and starting a company requires resilience, thick skin, and a passion for the work being done.
Chapters
00:00 Foundational Skills in Marketing
03:21 Genesis of the Idea for HomeWise
06:12 Taking the First Step and Identifying the Gap
10:18 Vertically Integrated Approach
15:23 Capitalizing on the Digital Movement
21:12 Pivoting to a B2B2C Model
26:50 Balancing Customer and Investor Feedback
32:40 Unlocking Competitive Rates
38:20 Baking Education into the Product
43:03 Providing Advice and Access
44:15 Launching a Real Estate Listing Site
49:50 Favorite Books and Excitement for the Future
53:45 Dealing with Hard Times
57:04 Building the Industry and Starting a Company
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!

Dec 4, 2023 • 48min
Laviva Mazhar from Luge Capital
Laviva Mazhar is a Principal at Luge Capital. Luge Capital is a fintech-focused venture capital firm that invests in early-stage companies in Canada and the United States. They are on a mission to build fintech champions with amazing founders.
In this episode, we discuss...
Her journey from McGill, work in economic development, a startup studio and breaking into VC
The first close of their $71M Fund II and what it is like raising a second fund
Predicting if a market opportunity can grow
Regulatory environment for fintech companies
How she keeps an edge and levels up as an investor
Unique areas to find strong dealflow
Two areas in fintech she is interested in right now
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!

Dec 1, 2023 • 46min
Lisa Mattam from Sahajan
Lisa Mattam is the Founder and CEO of Sahajan. Sahajan blends the power of Ayurveda, an integral part of Lisa's South Indian heritage, with clinical science to create clean skincare products.
In this episode, we discuss...
What "clean beauty" means
How to start a skincare brand from ideation, manufacturing and distribution
Launching with one product versus launching a collection on day one
Their three-year 200,000 hotel room global deal with JW Marriott for the Ritz-Carlton, Marriott, St. Regis, and W Hotels properties and why these partnerships are so powerful
Marketing strategy from micro-influencers to large publishers like Elle
Designing a pricing strategy
Post-purchase customer experience and how to design that
Going from 8 years of bootstrapping to raising a round and how that changes things
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!

4 snips
Nov 29, 2023 • 57min
Michelle Reid from Z1
Michelle Reid, VP of Partnerships & Growth at Z1, discusses her formative experiences, the importance of choosing the right company, Z1's unique studio model, balancing metrics and soft skills in sales, building curiosity, disqualifying potential customers, and creating a successful partnerships team.

Nov 27, 2023 • 41min
Dan Balaban from Greengate
Dan Balaban is the Executive Chair and CEO of Greengate, a leading Canadian renewable energy company.Greengate is focused on the development of large-scale renewable energy and next-generation net zero projects. To date, Greengate has successfully developed over 1 GW of operating and in-construction renewable energy projects in Canada, including the country’s largest wind energy and solar energy projects. These projects represent nearly $2 billion of investment, are expected to reduce greenhouse gas emissions by 1.7 million tonnes per year and produce enough renewable energy to power more than 400,000 homes.
Dan's Twitter/X
In this episode, we discuss...
Having a successful exit by the age of 30 and what that unlocked for him
The gap he saw in the market in 2007 to start Greengate
Debunking misconceptions about renewables
Why and how the debate around renewables has become so polarized
Balancing renewables and fossil fuel production and usage
Operating in regulatory environments on a provincial, federal and international level
Greengate's unique model of developing renewable projects from raw land to large projects
How we can improve energy literacy
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!

Nov 24, 2023 • 53min
Ian Whytock from Tidal Venture Partners
Ian Whytock is the Managing Partner and Co-Founder of Tidal Venture Partners. Tidal Venture Partners is a pre-seed to seed+ fund focused on the emerging ecosystem of Atlantic Canada. With conviction, they back small teams with high potential, who have detailed plans for achieving larger, later-stage milestones.
In this episode, we discuss...
Major exists in the ecosystem like Verafin (acquired for $2.75B by Nasdaq) and Radian6 (acquired for $326M by Salesforce) and how that is creating new startups in the region
The nodes that make Atlantic Canada a strong tech ecosystem
What it has been like raising a first-time fund focused on Atlantic Canada
Thoughts on LP composition before raising and now while raising Fund I
The different types of emerging managers popping up
Unique challenges founders have in Atlantic Canada and ways Tidal helps them
Their most recent publicly announced investments, Mimosa Diagnostics and Symbodi
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!

Nov 20, 2023 • 51min
Thomas Park from BDC Deep Tech Fund
Thomas Park is the Co-Founder and Lead Partner of the BDC Deep Tech Fund, a $200M VC fund focused on supporting Canadian start-ups developing “hard tech” such as quantum computers, photonics, and fundamental AI.
In this episode, we discuss...
How Thomas's experiences at the International Criminal Court, UN, The Gates Foundation, Dartmouth and Havard shaped him as an investor
Why and how he launched the BDC Deep Tech Fund
Nuances to investing in deep tech startups
Areas where deep tech innovation is happening in Canada
The impact BDC Capital has had on the Canadian tech and venture space
Discuss their most recent publicly announced investment, Darwin AI
His role as Co-Chair of the Global Defense Council and the impact deep tech has on the defence sector and in geopolitics
How do we create more deep tech companies in Canada
Impact of manufacturing and global supply chain on deep tech
The Asian Canadian Venture Collective he co-founded
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!

Nov 17, 2023 • 48min
Corey Pollock, Full-Stack Human
Corey Pollock is the Head of Product at Pixel Union and Co-Founder of numerous companies like Uptime (acquired by WeCommerce), ListingAI (acquired), Google Meet Enhancement Suite (acquired) and more.
In this episode, we discuss...
What he learned about building product from Robleh at Tiny Hearts
What made Tiny Hearts unique when building product and the acquisition by Shopify
His work at Shopify and helping launch the Arrive (now Shop) app
Going from an Apprentice role to Lead and what it takes to scale as a product person
Building solo, in small teams and large organizations
The importance of timing when launching a product
Why empathy is crucial as a product manager
Why ideas are becoming so saturated
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!

Nov 13, 2023 • 49min
Peter Root from Wildfire Robotics
Peter Root is the Co-Founder of Wildfire Robotics.
Wildfire Robotics leverages scalable robotics for complete wildfire containment - from initial attack to mop-up to monitoring. The team has developed a self-propelled and remotely controlled robotic snake, called Firewall, that can be deployed in rough terrain, up to 10 km at a time, to offer rapid, fluid-based protection of communities, industry assets, critical infrastructure, homes, and sensitive ecological areas.
In this episode, we discuss...
Effective ways to commercialize technology
Intraprenuer versus entrepreneur
Utilizing drilling technology to fight wildfires
Insights into how we currently deal with wildfires and other technology solutions
How to scale robotics from a team and technology process standpoint
Shifting attention from investors to focus on the wildfire space
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!