Cindy Diogo-Kociuba from Consoul

Cindy Diogo-Kociuba is the Co-Founder of Consoul.

Consoul is a family caregiver wellness platform. Their mission is to connect family caregivers to the resources, learning and support they need to focus on them. Their distinctive approach combines respite services, caregiver learning, and access to resources to tackle burnout directly in one place.

Takeaways

Misconceptions about talent acquisition include not understanding what is being recruited for, only caring about filling the role, and thinking recruiters have no say in the hiring decision.

In a startup environment, talent acquisition requires agility, automation, and a focus on relationship building.

Consoul focuses on the mental health and wellness of caregivers, providing tangible resources and a marketplace for support.

Building a successful B2B2C model involves providing value to both the company and the employees, and finding revenue streams that support the mission of the platform.

Reaching caregivers involves partnerships with employers, grassroots efforts, and word-of-mouth referrals.

Consoul aims to prove the ROI of its platform by measuring retention, productivity, and the impact on caregivers' well-being.

Managing a full-time role while growing a startup requires passion, tenacity, and a balance between personal and professional commitments.

Chapters

00:00 Misconceptions about talent acquisition

05:03 Nuances of talent acquisition in a startup environment

07:14 Genesis story of Consoul

09:56 Identifying the problem and solution for caregivers

12:32 Learning low code, no code and working with technical support

13:09 Balancing content and partnerships in the platform

14:53 Hiring the whole person and psychological safety

22:36 Building a community and connecting caregivers

24:10 Balancing revenue generation and cost-effectiveness

26:33 Measuring success and proving ROI

29:09 Geographical focus on Canada

31:17 B2B2C model and making it successful

36:13 Managing a full-time role while growing Consoul

39:10 Favorite books and personal and professional excitement

44:34 Dealing with hard times and embracing empathy