Firing The Man

What happens when getting fired becomes the best career move you'll ever make? Steve Preda, founder of SummitOS and host of the Management Blueprint podcast, shares the remarkable story of walking across the street from the bank that just terminated him, opening his own office, and systematically winning back every client his former employer had.Steve's journey from his "golden cage" of prestigious corporate roles to entrepreneurial freedom offers powerful lessons for anyone feeling trapped in traditional employment. Despite coming from a family of professionals and earning impressive credentials including the rigorous CFA designation, Steve discovered his true calling lay in building businesses and helping others do the same.The conversation explores the critical distinction between entrepreneurial functions (marketing and innovation) and execution functions (operations) that allow businesses to become truly self-managing. Rather than chasing the myth of passive income, Steve advocates for entrepreneurs to focus their energy on value creation while building systems that handle day-to-day operations. His SummitOS framework, which he describes as "EOS on steroids," provides a customizable, scalable approach that helps business owners harvest low-hanging fruit quickly while building for long-term success.We dive deep into practical strategies for attracting and retaining top talent, including Steve's three-tiered approach to compensation that evolves as employees demonstrate their value. His insights on defining culture through behaviors rather than abstract ideals and measuring outcomes through function-specific KPIs offer actionable frameworks for listeners at any stage of business growth.The interview concludes with Steve's powerful formula for entrepreneurial success: desire provides the motivation to overcome challenges, resilience enables bouncing back from inevitable setbacks, and curiosity drives continuous learning and improvement. With these qualities and the right systems in place, entrepreneurs can achieve what Steve calls the ultimate gift: owning your time.Ready to transform your business into a fast-growing, high-profit, self-managing organization? Discover Steve's frameworks, books, and coaching at summitosco.com or connect with him on LinkedIn.How to connect with Steve?Website: https://SummitOS.coApple Podcast: https://bit.ly/MBPpodcast YouTube channel: https://bit.ly/MBPodcastPlaylistYT LinkedIn Personal: https://www.linkedin.com/in/stevepreda/LinkedIn Summit OS: https://www.linkedin.com/company/77938145/admin/feed/posts/  Facebook: https://www.facebook.com/steveipreda/Instagram: https://www.instagram.com/stevepreda/TikTok: www.tiktok.com/@summitos_creatorTwitter: https://twitter.com/StevePredaCom Amazon: amazon.com/author/stevepredaEmail: steve@stevepreda.com Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Meet Brandon Davis, the college senior who's turning the collections industry on its head with his AI startup, Interval. While most of his classmates are polishing resumes and stressing over job applications, Brandon is running a growing tech company with multiple employees—all before graduation day.Brandon's entrepreneurial journey began early, watching Shark Tank with his father and seeing ordinary people building extraordinary businesses. From selling fidget spinners to classmates to running a landscaping service as a teenager, his path to founding Interval was paved with the hustle that defines true entrepreneurs. After cycling through nearly 20 different startup ideas during a university incubator program, Brandon and his co-founder landed on a solution that businesses were actually willing to pay for: automated collections.What makes Interval AI fascinating isn't just the technology—it's the problem it solves. Every business struggles with accounts receivable at some point, whether it's from expired credit cards, forgetful customers, or those deliberately avoiding payment. Traditional collection methods are expensive, inefficient, and frankly, nobody wants to make those awkward calls. Interval's AI automation tackles this universal pain point, delivering results at a fraction of the cost of human collection efforts.Perhaps the most thought-provoking aspect of Brandon's story is his perspective on risk. While conventional wisdom paints entrepreneurship as the risky path and traditional employment as secure, Brandon argues the opposite. In an economy where recent graduates might submit hundreds of job applications before landing a position, building your own business offers a different kind of security—one where you control your destiny rather than hoping to survive the next round of corporate layoffs.Whether you're a seasoned business owner looking to improve cash flow or an aspiring entrepreneur searching for inspiration, Brandon's journey demonstrates that success comes to those willing to persist through failures and pivot until they find what works. Check out interval-ai.com to learn how AI might transform your collections process, or connect with Brandon through his podcast "Get Over Yourself" to follow his entrepreneurial journey.How to connect with Brandon?Website: https://getoveryourselfpodcast.com/Podcast: https://podcasts.apple.com/us/podcast/get-over-yourself/id1586568369YouTube: https://www.youtube.com/channel/UC03QFF2URssz6Q1awVk1FhQFacebook: https://www.facebook.com/dodgerdavis16/Linkedin: https://www.linkedin.com/in/brandon-davis-bba062223/Instagram: https://www.instagram.com/getoveryourself_podcast/Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Trust is the currency of online success, and DJ Sprague has mastered the art of building it systematically through strategic reputation management. As the Chief Marketing Officer of Shopper Approved and a veteran with 25+ years in digital marketing, DJ reveals the hidden psychological triggers that turn browsers into buyers.The conversation opens with a fascinating exploration of what DJ calls "brand schizophrenia" – when your communication touchpoints contradict each other, confusing potential customers and eroding trust. He explains why reviews must extend beyond your website to create a consistent presence across Google Ads, Google Shopping, organic search results, and third-party review platforms. This distribution strategy doesn't just build credibility; it drives significant traffic increases, with one client experiencing an astonishing 8,000% traffic growth.Perhaps most surprising is DJ's revelation about the perfect star rating – and it's not 5.0. The sweet spot falls between 4.2 and 4.7 stars, with perfect scores actually triggering consumer skepticism. Even more counterintuitive: negative reviews can dramatically boost conversions when handled properly. Studies show conversion rates increase by up to 118% when shoppers thoroughly read negative reviews, as they demonstrate transparency and authenticity.The episode covers tactical approaches for both established businesses and newcomers with limited reviews. Beyond review collection, DJ shares complementary trust signals like prominently displayed contact information, industry affiliations, and optimized Q&A content that captures featured snippets in search results. His response strategy for reviews provides a dual benefit – demonstrating customer care while strategically incorporating keywords for SEO advantage.For e-commerce entrepreneurs looking to differentiate in increasingly competitive markets, this masterclass in reputation management offers immediately applicable strategies to build trust, increase traffic, and dramatically improve conversion rates. Whether you're just starting out or scaling an established operation, DJ's insights prove that how others perceive and talk about your business might be your most valuable marketing asset.How to connect with DJ?Offer: free digital and audio copy of our book "Reputation King" to your listeners as well: https://www.reputationking.com/download/ Website: https://www.shopperapproved.com/Podcast: https://trafficandconversionpodcast.com/ LinkedIN: https://www.linkedin.com/in/duanesprague/ Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and digital brand intelligence expert, we discover why your digital footprint matters more than ever in the age of AI.Jason reveals his unconventional path from street musician to cartoon creator to digital marketing authority, showing how he's consistently seized and created opportunities throughout his career. But the most valuable insights come when he explains the fundamental shift happening in how people research businesses and individuals online. As Jason puts it, "Your brand is not what people say about you when you're not in the room—it's what Google and ChatGPT say about you when you're not in the room."Through practical examples and memorable analogies, we learn how to build what Jason calls an "entity home"—a central hub for your digital brand that helps machines understand exactly who you are and why you matter. This hub-and-spoke model creates a cohesive digital ecosystem that works across all AI platforms, allowing you to control your brand narrative regardless of which technology dominates the landscape.The stakes couldn't be higher. With conversion rates from AI recommendations potentially 100 times higher than traditional search results, mastering your digital brand isn't just about reputation—it's about business survival. Jason demonstrates how even small businesses can compete with industry giants by optimizing for the right audience and leveraging AI's increasing influence on buying decisions.Ready to take control of your digital brand? Listen now to discover practical steps for managing how search engines and AI platforms represent you when you're not in the room. Your future opportunities may depend on it.How to connect with Jason?Website: https://kalicube.com/Podcast: https://fastlanefounders.com/YouTube: https://www.youtube.com/@KalicubeFacebook: https://www.facebook.com/kalicubeLinkedin: https://www.linkedin.com/in/jasonmbarnard/Twitter: https://x.com/TeamKalicubeReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

In this episode of Firing the Man, we sit down with Kurt Elster, founder of EtherCycle and host of The Unofficial Shopify Podcast. Kurt shares his journey from flipping Beanie Babies and Furbies on eBay to becoming one of the most trusted Shopify experts. He discusses key strategies for building and scaling a successful Shopify store, including the importance of branding, storytelling, and optimizing your website for conversions. Kurt also highlights the biggest mistakes store owners make—like neglecting their checkout page and cluttering their navigation menu—and offers practical solutions to fix them. Whether you're just starting out or looking to scale, this episode is packed with actionable insights to help you grow your e-commerce business.We also dive into customer acquisition strategies, including the role of Amazon vs. direct-to-consumer sales, how to drive traffic beyond Facebook and Google ads, and why content marketing is a game-changer. Kurt shares his take on the value of trying things yourself before hiring experts, the importance of understanding your unit economics, and how to build trust with potential customers. Plus, in our signature Fire Round, Kurt talks about his favorite book, his passion for e-biking and restoring vintage cars, and what sets successful entrepreneurs apart from those who struggle. Don't miss this conversation filled with expert advice and behind-the-scenes insights from one of Shopify's top consultants!How to connect with Kurt?Website: https://kurtelster.com/               https://ethercycle.com/Podcast: https://unofficialshopifypodcast.com/Twitter: https://twitter.com/kurtincLinkedin: https://www.linkedin.com/in/kurtelsterYouTube: https://www.youtube.com/user/ethercycleReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Bill Carlin takes us on a fascinating journey from his early days as an eBay seller to becoming a fulfillment logistics innovator and podcast host. What began as a part-time wholesale business in college evolved into a $10 million Amazon enterprise, eventually leading him to found Shipmate Fulfillment when he spotted critical gaps in the 3PL industry.Through his experiences interviewing disruptive entrepreneurs, Carlin has identified two distinct paths to e-commerce success: the magnetic marketers who captivate customers with compelling messaging, and the innovative product developers who create truly original solutions. Both paths, he notes, share one crucial element – grit in the face of inevitable challenges.Carlin's "digital real estate" concept provides a powerful framework for e-commerce diversification. Just as physical retailers aim to get their products into multiple stores, online entrepreneurs should establish their presence across various platforms rather than relying solely on Amazon. This multi-channel approach creates resilience against platform-specific disruptions while expanding customer reach through marketplaces like Walmart, eBay, TikTok Shop, and Wayfair.For those struggling with analysis paralysis, Carlin offers his "B+ principle" – launch when something is good enough rather than pursuing perfection. This mindset prevents the inertia that kills so many entrepreneurial dreams before they begin. "When you aim for the B+, you can celebrate the A's," he explains, highlighting how lowering the bar for "ready" allows entrepreneurs to start generating real-world feedback.Ready to optimize your fulfillment strategy or explore 3PL options? Check out Racklify, Carlin's free platform dubbed "Zillow for warehouses," where you can explore logistics providers without the commission-based matchmaking that typically drives up costs for sellers.Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

What turns a teenage construction worker into a successful architectural entrepreneur? For Lance Cayco, co-founder of F9 Productions, the journey began at age 13 when his first boss taught him the economics of service businesses while roofing houses in North Dakota. That early lesson planted the seeds for a career spanning architecture, construction, business ownership, and community leadership.Lance's path wasn't without significant challenges. After graduating at the top of his architecture class, the Great Recession delivered a devastating blow—layoffs just nine months into his professional career. This setback became the catalyst for founding F9 Productions, built on a revolutionary premise in the architecture world: prioritizing customer service over design ego. As Lance candidly shares, "There's so many architects out there that insist on it being much more of an art than a business." His firm's competitive advantage? Simply answering the phone when potential clients call.The conversation explores how negative role models shaped Lance's business philosophy. Learning from "awful business owners" who laid him off, he built a firm with no layoffs in 15 years by being a "positive reactionary"—deliberately doing the opposite of what caused his former employers to fail. This approach extends to his podcast, Inside the Firm, which transparently shares business lessons to counter the "victimhood rhetoric" discouraging entrepreneurship among younger generations.Beyond business insights, Lance offers a refreshing perspective on integrating professional success with personal fulfillment through his work with Longmont Community Gardens. "Instead of work-life balance, what if we aim for work-life harmony?" he suggests, describing days that seamlessly blend office work with community gardening. For aspiring entrepreneurs questioning when to start their own venture, his advice is counterintuitive yet compelling: "The Great Depression... We started ours in the Great Recession. It put us in a corner of a corner. We were super hungry every day."Practical, inspiring, and refreshingly honest, Lance's story illuminates how entrepreneurship can create both professional success and meaningful community impact when built on discipline and customer-focused foundations.Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Ever wondered what it takes to excel in sales? Join us as Wes Schaefer, the renowned Sales Whisperer, shares his insightful journey from the Air Force to becoming a leading sales strategist. In this episode, we explore the pivotal moments in Wes's life that transformed him from a novice salesperson to an industry expert, including the invaluable role mentorship played in shaping his career.Wes emphasizes the vital distinction between common misconceptions about sales and the underlying science that drives successful interactions. He explains that effective selling hinges on empathy, asking the right questions, and genuinely listening to clients' needs. By redefining the approach to sales, he inspires those who may feel intimidated by the prospect of selling.We also delve into the evolving nature of sales amid the pandemic, discussing how personal interaction and human connection remain paramount in a world increasingly reliant on digital communication. Wes champions the idea of tailoring outreach efforts to be more personal and engaging, reinforcing the need for trust and relationship-building in modern business environments.This captivating conversation doesn’t just provide strategies; it also challenges listeners to reflect on their career paths and consider whether they are ready to embrace their inner entrepreneur. Wes advocates for always blooming where you are planted, and he provides compelling arguments for why stepping into the entrepreneurial world may be a fulfilling and rewarding avenue to explore.Don’t miss this chance to learn life-altering insights about sales and entrepreneurship that can inspire you to reach your goals! Subscribe, share, and leave a review to support the show!Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

What if you could unlock the secrets to thriving amidst chaos in the ever-evolving business landscape? We welcome back Neil Twa, a seasoned entrepreneur with a wealth of experience in e-commerce and business growth, who left IBM to launch multiple successful brands. Neil shares his visionary outlook for 2025, offering a refreshing perspective on how economic changes like tariffs and supply chain dynamics present unique opportunities for strategic positioning and partnerships, especially on platforms like Amazon.The episode dives into the complex world of trade and manufacturing strategies. Discover why outsourcing to China was driven by economic opportunities rather than blame, and how tariffs could serve as strategic tools for funding governmental systems instead of burdening citizens. Neil also reveals insightful strategies for avoiding direct competition with low-cost Chinese manufacturers, including negotiating tariffs to unlock profitability and access foreign markets. This conversation promises to enrich your understanding of global trade dynamics and prepare you for the challenges and opportunities that lie ahead.Neil also explores the transformative potential of AI tools in optimizing business operations. From negotiating with suppliers to creating compelling Amazon listings, AI is revolutionizing how entrepreneurs operate. Learn how tools like Prophecy are optimizing pricing strategies and expanding profit margins by analyzing PPC dynamics. Neil further emphasizes how AI can accelerate decision-making and streamline processes, allowing businesses to stay ahead of the curve. Finally, Neil offers a glimpse into his personal life, sharing his passion for gaming and technology, and the importance of maintaining a balanced mindset to focus on what truly drives revenue and success.Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Join us for a captivating episode featuring Josh Marsden, a military veteran turned e-commerce powerhouse, as he recounts his extraordinary journey from a chaotic college life to establishing himself as a respected leader in the digital marketing sphere. Discover how his decision to join the Army National Guard was the turning point that instilled discipline and focus, setting him on a path to success. Josh reflects on his transition from corporate America, where roles at the University of Phoenix and Infusionsoft shaped his strategic mindset, ultimately guiding him to entrepreneurship. His story is a testament to the power of resilience, adaptability, and strategic thinking in overcoming life's hurdles.Explore the intricacies of e-commerce marketing through Josh's lens as he unveils the secrets behind his thriving digital marketing agency, the RM5 Formula Company. With a passion for differentiation in a saturated market, Josh emphasizes the critical importance of follow-up marketing and building robust organizational leadership. Learn how his agency has become a beacon of performance-driven success, with an emphasis on creating meaningful brand relationships and consistent customer engagement. Josh's insights shed light on the necessity for e-commerce businesses to look beyond front-end acquisition and prioritize sustainable growth strategies.In an enlightening discussion about entrepreneurial opportunities within the US e-commerce landscape, Josh shares his strategic approach to acquiring and scaling e-commerce businesses. Uncover his ideal acquisition criteria, emphasizing collaborations with US-based, direct-to-consumer brands. Delve into Josh's personal pursuits, from his favorite book to hobbies that recharge his entrepreneurial spirit. He shares how faith has been a cornerstone in his journey, fostering perseverance and a relentless work ethic. Stay tuned for Josh’s reflection on the boundless potential of entrepreneurship, and how faith and strategic foresight can guide entrepreneurs through their ventures’ inevitable challenges.Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show