Firing The Man How to Turn Your Message Into a Movement with Steve Werner
What happens when you quit your bartending job, book the largest event space in Las Vegas, and only sell two tickets? For most, that would signal the end of an entrepreneurial journey—but for Steve Werner, it was just the beginning of a remarkable transformation from failure to seven-figure success.
Steve pulls back the curtain on his journey from working seven days a week in a Vail ski town to building a thriving business helping entrepreneurs craft signature talks, high-converting offers, and emotionally resonant content. The turning point? A Tony Robbins event that forced him to confront the uncomfortable truth about where his life was heading if he continued on the same path.
What sets Steve's story apart is his refreshing approach to failure. Rather than retreating after his disastrous first event, he developed a powerful methodology: "Take action, learn without emotion. Did this work? Did this not work? What can I learn from it?" By removing emotional attachment from his analysis, he could iterate rapidly, holding progressively more successful events and crossing the million-dollar mark within just three years.
For e-commerce entrepreneurs struggling to create emotional connections with "ordinary" products, Steve offers two practical pathways: either align your brand with a meaningful cause (like TOMS Shoes) or incorporate authentic personal storytelling into your marketing. He emphasizes that everyone has a story worth telling—it's about finding the right angle that resonates with your audience.
The conversation takes a fascinating turn when Steve reveals the dramatic shifts in the post-COVID event landscape. Virtual events have surged in popularity but suffer from abysmal attendance rates, while traditional conferences are struggling as consumers increasingly demand solutions to specific pain points rather than generalized content. This explains why even established events like Traffic and Conversion Summit are canceling shows that would have been considered successful by previous standards.
Ready to transform your message into a movement? Steve's insights will help you build deeper connections with your audience while avoiding the pitfalls that derail most entrepreneurs. The question isn't whether you'll face obstacles—it's whether you'll have the mindset to turn those obstacles into opportunities.
How to connect with Steve:
Website: https://stevenphillipwerner.com/
Steve.coffee.com
Book a call with Steve: https://bookacall.reachingmillions.co/
Linkedin: https://www.linkedin.com/in/steven-phillip-werner/
Podcast: Grow Your Impact, Income & Influence Podcast - [https://podcasts.apple.com/us/podcast/grow-your-impact-income-influence/id1532299107]
Instagram: https://www.instagram.com/stevenphillipwerner/
Youtube: https://www.youtube.com/c/SteveWernerStories
Facebook: https://www.facebook.com/StevenPhillipWerner