Million Dollar Electrician - Sale to Scale For Home Service Pros

We, as people, fail to take organized action consistently, and it's difficult to grow if you don't figure it out. Entrepreneurs always have a new goal that they add to their list every time they wake up, and when they fall short, they make excuses for themselves, making their list longer. This is the worst habit an electricpreneur can have. When you realize that you have a lot on your list that hasn't been accomplished, you will get overwhelmed and, as a result, will diminish your drive. If you don't clear your lists, those lists will grow, and this will constantly drain your mental equity. You need to make sure that you're capable of handling this stuff because if you don't, it's going to come back to bite you.Thinking and acting are entirely distinct processes. Most people avoid easy chores since challenges shouldn't be so simple, but if you commit to overcoming the day's first difficulty, you will gain momentum and experience a psychological clockwork effect. Always give new things a shot. Successful entrepreneurs and business owners take pleasure in their work, understand the need to take responsibility, and, more importantly, are open to criticism. The first thing you need to learn is time management. The fewer insignificant tasks we have to complete on our schedule, the better.Time management is vital for any entrepreneur. It's important to set long and short-term goals, prioritize tasks, be organized, and take action consistently in order to achieve success. Dedicating yourself to a daily routine can help you stay on track with your goals while developing habits that will make it easier to stay focused. Additionally, it is crucial to learn how to say no when time allows it. Saying no to trivial things can help you focus on the tasks that are most important in helping you reach your objectives. With proper time management, anyone can maximize their available resources and remain productive while avoiding burnout and achieving greater success.

There are two types of challenging customers electricians can encounter. First are those that come to you about a particular service and say they have watched DIY YouTube Clips, Installation, and theory videos. They have the  "know-it-all" attitude that can be hard to handle.There are also others that show no emotional engagement. They're not excited about the process and they just want to get the job done then move on. If they're negative, you can just deal with the negativity, but if they're neutral, they don't give you anything to begin with.Both of them can be challenging and require a different approach. If you don't know how to handle these kinds of customers, you miss out on potential jobs and even potential referrals.When you receive a call from a customer who confidently says they know everything electrical, it's important to acknowledge their knowledge but also clarify their involvement in the physical job or installation. Doing so demonstrates your commitment to providing complete and satisfactory service. For example, you can say something like, "I appreciate that you've done your research and know what you're looking for, but to ensure we can provide the best service possible, could you let me know if you plan to be a part of the physical job or installation?" This question may catch them off guard, but it shows you are invested in providing top-quality service.For neutral customers, making them feel like you're on the same team is important. By positioning yourself as their partner, you create a sense of unity that can help overcome any obstacles that may arise. When presenting a problem, try to work through it together as a unit. This approach subconsciously reinforces the idea that you're both invested in achieving a positive outcome, which can help build a stronger relationship with the client.Taking the time to follow these tips can help you maintain a great relationship with your customers and ensure their satisfaction remains high. By understanding the needs of each customer type, you can find creative ways to build meaningful connections that transcend a simple transaction. 

Sometimes, even when the electrical job is done, certain customers aren't fully satisfied with the work. They won't point this out to you, but they will think about it. This can lead to them not hiring you in the future, or worse – they may leave bad reviews online. One mistake electricians make is failing to do a follow-up. Asking whether or not the customer is happy with the work or if there’s anything else they need to be done can make all the difference.There are many ways to overcome this problem. The key is to establish yourself as someone who can solve their problem and that you're always on their calendar to solve that problem. You're ready to answer their questions and address any concerns right away. Doing so will reduce their hesitance to hire you and make them more likely to proceed with the job.Once you've done all the needed work, follow up with the customer to ensure that they're satisfied with your work. Ask them if there's anything else you can do or any additional questions they may have. If they don't have time to do a follow-up, ask what would be the best time for you to call them again. This shows that you're willing to go above and beyond for your customers and that you'll do whatever is necessary to ensure the job is completed to their satisfaction.Following up with customers after a job is done ensures that customers are satisfied with the work and shows them that you're attentive and reliable. This will give customers peace of mind, knowing they can rely on you to answer their questions quickly and provide the best service possible. As a result, they'll be more likely to hire you in the future and leave positive reviews online. If they give negative feedback, you can take immediate action and fix any issues that may arise. It will also help you improve your products and services in the future.

The electrical service industry is undeniably a competitive one. For your company to thrive, you have to be able to create options that not only help your clients but also satisfy their needs. However, this can be very challenging considering the market's competition. with many electrical service companies offering similar services, it can be challenging to stand out. So how can you create options that sit with clients and bring them to the table? To surpass this challenge, you must first ask why they need a hot tub and how often they will use it throughout the present and coming seasons. This will lead to them envisioning the bigger picture and encourage them that the product they buy will fit their needs. You need to assume that they will be using the tub all year round this will help you understand the unique solutions upgrades that they may need depending on the environment they will be installed. You must also offer the best technology in the market that will help your customers meet their needs and remove any possible hindrance in the future when they are in the hot tub. By offering specialized services, you can create options catering to each customer's individualized needs. This will not only help the customers but also ensure that you care about them and their investments. As a result, you will get more customers who are satisfied with your services and will keep coming back.

Among the many challenges electricians face is shifting from hourly to flat rate pricing. Many customers often prefer an hourly rate since they believe this saves them money, which can be a problem if you're planning to make the switch. If you cannot develop a good plan that helps customers understand why flat rate pricing is better, they'll be hesitant to move away from the hourly rate. This leads to potential project loss, conflict with customers, and frustration on both ends. So how do you deal with clients that don't prefer flat-rate pricing? How do you make this transition, and what do you do when they want to know your hourly rate?There are several ways to deal with this situation. First, understand the reason for them asking so you can adequately come up with an answer that best suits the customer. Then, try to shift the focus, get to know your client, and reach a first-name basis level, so it subconsciously makes them feel comfortable with you. When that's done, ask for their address since you need to know if they’re within your area before giving them a rate. Lastly, request their contact number to quickly get in touch again. Once they supply these details, they’ll be more likely to want to continue working with you since they won’t have to go through the tedious process of finding another electrician.If a customer resists the flat rate pricing model, it is essential to explain the benefits of this approach and how it can better serve their interests. For example, you can say that while hourly pricing may seem to benefit you by providing more significant compensation for longer jobs, it ultimately leads to unpredictability and makes it difficult for the customer to prepare financially. By contrast, flat rate pricing provides a precise and predictable customer cost, enabling greater financial planning and transparency. Furthermore, this pricing model enables you to accurately predict project timelines, resulting in more efficient work and cost savings for the client. Finally, when discussing the switch to a flat rate pricing model, it can be helpful to emphasize that this change is being made with the customer's best interests in mind and is meant to provide greater value and transparency in the services offered.By following these given solutions,  you can successfully transition to a flat-rate pricing model without negatively impacting your business or customer relationships. You'll see more accurate budgeting, greater cost savings for clients, and improved customer satisfaction. 

For any electrician, the true test of success is not only in reaching the job site but also in how you use the time you have before arriving. Taking those 15-45 minutes to prepare yourself mentally can make all the difference between getting the job or not. Undeniably, we often spend these times in the van listening to blasted music, binging out at a gas station, lighting a cigarette, or even calling a friend to complain about work. These activities subconsciously take you away from the goal of landing the project. As a result, you arrive at the job looking disorganized and unfocused. The smell of smoke, grease, and fast food can leave a lasting impression and one that's not good. Customers will take one look at you and rightly assume that you're a slack, unprofessional contractor. This leads to you not getting the job, missing out on sales, and possibly damaging your reputation. Using your time effectively allows you to prime yourself for success, even if you're not at the job site yet. Downloading training videos and listening to podcasts or ebooks that offer valuable insight on improving your strategy and becoming a better contractor are all great ways to make the most out of your travel time. Setting this as a routine can help you make the most out of every journey and ensure you're always prepared for the job ahead. Taking the time to prepare yourself. mentally and emotionally, will give you the best chance of success and help you avoid any pitfalls that could potentially damage your reputation. You'll land more jobs, make more connections,  and have the confidence to succeed. 

As an electrician, it's always the ultimate goal to resolve our client's electrical problems and deliver the best possible service. However, while we fix faults, we overlook their emotional needs too. We lean too much on the electrical aspect that we forget that this problem they're going through has caused stress, frustration, and even inconvenience. Failing to look at this situation at an emotional aspect can cause you to appear generic, like someone just trying to get the job done. When this happens, you miss out on creating opportunities to build a bond and give them the feeling of being truly valued. As a result, you lose out on the trust and loyalty of your client and even risk complete objection to your offered service. To overcome this fault, you must be mindful of your client's emotional needs. Make sure to listen and empathize with them to better understand their frustrations and worries. This allows you to make a more meaningful connection and create trust between you. Getting that sweet "YES"  from a potential client isn't just about giving them the facts but also about giving them a feeling of assurance that you truly understand their needs and can provide the solution they are looking for. Following these steps can build strong relationships with clients and return customers. This will add tremendous value to your business and help ensure that your prospects become loyal customers who trust in the quality of your services. You'll most likely get approved more often, and your customers will be more likely to recommend you to their friends. All of this contributes to the success of your business.

For many electricians, ruining your process and not sticking to your script as a result of objections is a common drawback. Lacking a consistent process can damage your future work ethic and inevitably lead to degrading critiques from clients. Consequently, this will discourage them from working with you. Fortunately, there's a way to overcome this issue and that's by adopting a consistent process. Take what’s working, block what isn't, and make it your own. Take the time to evaluate your set process and all of its steps, from the biggest details, down to the smallest ones. By doing this, you can bring your sales process to the next level, resulting in increased conversion rates and, ultimately, a higher chance of closing deals. Additionally, it will help build trust with customers since they know what to expect when they should expect it, and how you prioritize their needs.

SUMMARY KEYWORDSpeople, eddie, talking, business, electrical, questions, electrician, trust, call, customer, edward, fellas, big, edie, problem, life, put, company, man, askedWhat’s the difference between winning and losing in business?4:45When do you get to cash in on your equity?7:22How many times does an electrician go to a home that isn’t sold every year?11:44How to interrupt your client.15:54What’s the most important piece of engagement?19:53What is your lifetime customer value after?24:26The conversion equation is not just as simple as saying “Here’s our price”.28:40The Law of hindrance and how to use it.36:17What’s been the biggest roadblock?39:58The greatest success that you’ll realize is through the leverage of other people.44:24What’s the difference between you and the next guy who becomes lazy and gives into a crazier?50:02What is the vision for Ion?54:43The risks of keeping someone available 24/7.1:00:33How do new entrants figure out their pricing? Where do they charge?law of hindrance, two things that hold back business business owners. One is they say deficiencies in the discipline. So what discipline right the discipline of doing the right things at the right time for the right people. Here's the problem. That changes as you grow your business. What are you supposed to be doing today? What do you suppose to do tomorrow? Every time you fire yourself? The Disciplines got to change. Yeah. So that's problem. One's huge. Most people don't figure that out. Problem two is trust connected to problem one, we tend to build ourselves a little electrical or HVAC Island. As a contractor, we never figure out how to delegate how to fire ourselves and trust someone with a little bit of framework to take that framework, run with it, focus on it and do it better than we ever could. And that is so important. So the two of those combined law of hindrance.themselves. Business for me yeah, health came into big factor for me. When I started my got into the industry of traveling and fixing those machinery because you're traveling you're on the road, you don't have access to a kitchen. Like I was home maybe for almost like it was an eight year eight or nine years I was only home maybe four or five days a month. So when you're on the road for that much, it's very easy to go on McDonald's Applebee's, all this other crazy shit, you know, all that bad shit. You're not supposed to eat every day. You know, I was 23 I was 2223 years old, weighing two or 350 pounds with a 42 inch waist. It's just like, boy, thank you, dude. Super thick. Now Oh, no, yeah, and this guy's like Wolverine without it. But it was just like, it was just crazy. Because, you know, I had to go to doctors and like, Hey, you're 23 I got to, if I have to prescribe you, you know, high blood pressure pills. It's like, if you keep going with this lifestyle, you're not gonna live a long life. So that for me was just like a, like a switch. Sounds like you know, I need to research I need to figure out what I need to do. Or I can do that. I add that to my lifestyle of traveling not being on the road. And now started searching counting macros. I started researching this with so you know, researching the body, how the body reacts to certain things, complex carbs, I'm just like, again, just forever student just learning just absorb and pivot around. And yeah, so now I'm staying healthy, chubby, even 232 inch waist them all have a lot of good.

Nov 2, 2022Speakers:Kent Boll, Clay NeumeyerSUMMARY KEYWORDSbusiness, people, service, bit, clay, customers, electrician, absolutely, wife, number, contractors, life, organization, technician, big, company, talked, rise, electricalOutlineKen’s background and how he got started in business. (0:50)How he became an electrician and how he got started. (4:11)How did you find out about SGI? (10:47)How did you get involved with SGI and how did you become a member? (15:49)The first goal of every call is for the customer to use you a second time. (22:58)What was your first experience trying to expand out of electrical and bring in other trades? (26:49)Why he decided to buy a plumbing company. (31:57)Working with a business coach to turn his business around. (37:57)How to use catastrophic catastrophic events to your advantage in business. (41:46)What’s one of the greatest advances he has found through technology in his business now? (48:07)The importance of making the most of every service call. (53:49)Yeah, yep. So I worked for another company out of high school, me and my dad both agreed to go learn from another company, preferably a larger company. So I was promoted to foreman at 21 with my license. And then I did that for a while. And then my dad came to me in 2005. And he said, I don't want to do electrical work anymore. I'm only going to do refrigeration. If you get your master's license, you can have the electrical my electrical customers, and said, Hey, that sounds great. So I did that. It took me two tries when I passed the Masters test and I started what then was called boys electric. And I did what most people do and took anything that came on residential, commercial, agricultural, new homes or service calls, whatever, right? And then, and then it and then then the recession of 2008 came when everything dried up and times were a little tough. And then when I joined SGI, I went to a profit day, as they call them, and they explained their whole concept. And I said I was born for this as exactly what I could do. I knew I'd be good at this. And sorry, on the spot.Can I just slow you down there? I'm not sure that all of our listeners know what SGI actually is. Can we stop there for a second? Just explain a bit about what you were looking for why it became them or you know, you join that group?