Founder Thesis

"What does it really take to build a D2C brand from zero in today's market?"This episode unpacks the challenging yet rewarding journey of building a D2C brand with Anurag Kedia. Go beyond the headlines and learn about the grit, strategic decisions, and relentless execution required to take an idea like Pilgrim from concept to reality.Anurag Kedia is the Co-Founder of the D2C beauty brand Pilgrim. With over 20 years of rich experience spanning marketing, strategy, and entrepreneurship, Anurag is an alumnus of prestigious institutions like IIM Ahmedabad and IIT Bombay. His track record includes achievements like scaling e-commerce businesses with 100% year-on-year growth, tripling customer bases, and significantly reducing customer acquisition costs in his previous leadership roles.Key Insights from the Conversation (Based on likely topics): The Grit Required: Navigating the founder's journey from zero to one. Building Pilgrim: Translating vision into a tangible D2C reality. Finding Product-Market Fit in the competitive beauty landscape. Key Levers: Marketing and operational strategies for scaling D2C. Building Moats: Creating sustainable advantages in D2C. Lessons from a diverse career journey across multiple sectors.Chapters:00:00 Introduction: Anurag Kedia & The Pilgrim Story01:41 Growing Up & Early Influences in Bilaspur04:48 IIT Bombay & IIM Ahmedabad Journey10:31 First Venture: Ideation & Founding Four Fountains Spa13:51 Funding & Building the Spa Business24:02 Scaling & Exiting Four Fountains30:19 The 'Why' Behind Starting Pilgrim44:50 Finding a Co-Founder & Building the Team50:01 Raising Funds: Angels & Fireside Ventures59:03 Launching Pilgrim Amidst Lockdown & Rapid Growth1:04:10 Pilgrim's Strategy: Global Beauty & Niche Focus1:26:33 Anurag's Advice: Marathon, Not SprintHashtags:#AnuragKedia #Pilgrim #FounderThesis #D2C #DirectToConsumer #BeautyBrand #StartupIndia #Entrepreneurship #MarketingStrategy #Branding #Scaling #IIMAhmedabad #IITBombay #Podcast #BusinessPodcast #MakeInIndia #ZeroToOne #IndianStartups #D2CBusiness

‘To crypto or not to crypto?’ remains a burning topic for the regulators in the country, but for start-ups and investors, it is definitely a hot currency.Founder Thesis brings you the journey of one such founder, who is riding high on this crypto wave. In this edition, Akshay Datt speaks with Ashish Singhal, Founder and CEO, CoinSwitch Kuber, one of India’s largest cryptocurrency exchanges and the second venture to attain unicorn status in the cryptocurrency sector.A techie at heart, Ashish tried his hands at different innovations and participated and won various hackathons with his now co-founders Govind and Vimal. The idea of building an aggregator of crypto exchanges came from one such hackathon and it came when the RBI imposed a two-year ban on cryptocurrency. But this did not stop Ashish and he took this product to the global market as a B2B product.However, to educate and make cryptocurrency accessible to Indian users, CoinSwitch Kuber was started in 2020 and is currently valued at USD 1.9 billion and has over 11 million registered users.Tune in to this episode to hear Ashish speak about how CoinSwitch Kuber is making cryptocurrency investing as effortless as ordering food online.What you must not miss!What is a crypto aggregator?Benefits of participating in hackathons organized by VC firms.Building a user-friendly buying experience.Future bets.Optimise for success, be ready for failure.

‘Grind in your 20s… Hustle in your 30s… Retire in your 40s.’ Sounds like a perfect plan, right!Founder Thesis brings you the journey of Amit Gupta, the mind behind India’s first unicorn InMobi, who in his current avatar is heading Yulu, the country’s leading shared micro-mobility service provider.In a candid conversation with Akshay Datt, Amit harks back to his earlier days, when he aspired to start his venture at 30 and retire by 40. However, by the time he started approaching 40, he wanted to give back to society. In 2017 he founded Yulu, an IoT-based bicycle-sharing platform that rents out e-bikes for first-mile, last-mile, and short distance commutes. The mission was to reduce traffic congestion and improve air quality in urban cities.Tune in to this episode to hear Amit speak about how Yulu is revolutionizing the way people commute by providing smart, shared, and sustainable mobility solutions.What you must not miss!Efforts to indigenize and reduce external dependencies.Strategic partnership with Bajaj Auto.Fine-tuning the business as per the Indian market.How has COVID impacted the business?Click here to access the transcript.

Pivoting is not the end of the disruption process but the beginning of the next leg of your journey. This is exactly the essence of the journey of our next guest on Founder Thesis.In this episode, Akshay Datt speaks with Raghu Ravinutala, Co-founder and CEO, Yellow.ai, a hardcore techie who has worked with Texas Instruments and Broadcom before charting his entrepreneurial path.In 2014, he met his now co-founder, Jaya Kishore Reddy, who was then, working on a product that aimed to bridge the gap between customers and enterprises, as a weekend project. They soon quit their corporate jobs and took up this part-time project to a full-time daily mission, founding Yellow Messenger in 2015. Today as Yellow.ai, it is one of the World’s Leading Conversational CX Automation platforms, which is trusted by more than 700 global enterprises.Tune in to this episode to hear Raghu speak about how Yellow.ai aims to democratize artificial intelligence by offering chat and voice bots to automate customer experience for large enterprises.What you must not miss!The transition from B2C to B2B.Developing a multilingual platform.Experience of working as a part of the Microsoft Accelerator program.Fundraising journey.Plans for global expansion.

Agriculture is the primary source of livelihood for more than half of India’s population. And with more than 3/5th of land under cultivation, the scope of incorporating technology becomes even more evident.In this episode of Founder Thesis, Akshay Datt talks with Shashank Kumar, Co-founder and CEO, DeHaat. He is an alumnus of IIT Delhi and has previously worked in the management consulting domain before kicking off his entrepreneurial journey. Hailing from a farming background, he had a first-hand understanding of the issues faced by farmers on a day-to-day basis. During his corporate stint, he further observed the gap between institutional buyers and farmers that led to the birth of DeHaat in 2012. And today this ‘Direct-to-Farmer’ company does not only support farmers by providing last-mile delivery of 360-degree Agri services but also helps them with insurance and loans.Tune in to this episode to hear Shashank speak about how DeHaat is transforming the supply chain and production efficiency in the Indian farm sector through AI-enabled technology.What you must not miss!Building and scaling an online marketplace for farmers.Incorporating machine learning to set up an advisory for farmersThe role technology is playing in bringing behavioural change in the agriculture sector.Fundraising journey.

As joyful as it sounds, motherhood can also be a painful journey. The extent of decisions taken by new mothers is bound to make them nervous and apprehensive.In this episode of the Founder Thesis, Akshay Datt speaks with Tamanna Dhamija, Co-founder, Convosight. She is an alumnus of MDI, Gurgaon and has previously worked in the Investment Banking domain. But like many entrepreneurs, she realised that there was more she could do.Stemming from her own experiences as a new mum, she started Baby Destination in 2016, with the mission to assist the discovery journey of first-time mothers and in doing so, organically built India’s largest parenting community.It was in 2018 when Baby Destination was selected for Facebook Community Leadership Program (FCLP), the idea behind Convosight was born. Her goal to combine content with community, lead her to realise community marketing as a business opportunity, and this became the foundation on which Convosight stands today.Tune into this week’s episode to hear how Convosight empowers businesses to gain insights from their online communities while using technologies like data analytics and machine learning to help brands leverage communities.What you must not miss!Building India’s first organically grown online parenting community.Building and scaling an analytics SaaS platform business.Leveraging online Community Marketing to advise high profile brands.

While numerous FinTech start-ups have started working towards empowering rural India, Spice Money is one such start-up that is working categorically towards the financial inclusion of rural India.Founder Thesis brings you the inspirational journey of Dilip Modi, Founder, Spice Money, where he tells Akshay Datt about his experiences, from setting up a business in the then-nascent Telecom Industry to running a rural FinTech company.Dilip embarked on his entrepreneurial journey at the young age of 21. He started a telecom provider business in collaboration with numerous international giants, which eventually got acquired by Idea Cellular in 2008.Playing on the valuable experience and the distributor network provided by the Telecom Industry, Dilip started Spice Money in 2015 to provide financial services to lower-tier cities, rural areas, and underserved communities while enabling a source of employment for them.Tune in to this episode to hear Dilip speak about how Spice Money is creating financial awareness in rural India.What you must not miss!Never take a big leap while setting up a business.Experience in scaling up a telecom venture.Survival tip: Keep pivoting!The idea behind Spice Money.

‘Innovation happens when you work on a problem, but adoption happens only during a crisis.’ – Nimish Sharma (WorkEx)The pandemic tested us in unimaginable ways. Many around us lost jobs, and as the economy slowed down, unemployment became a serious issue.In a candid conversation with Akshay Datt, Nimish Sharma, Co-founder and CEO, WorkEx, takes us through his journey. He started his entrepreneurial journey way back in 2007 after graduating from IIT Kanpur.Nimish fondly recalls his earlier days, when his passion for aerospace made him quit his job to start Aurora Integrated Systems in 2006, which was one of the earliest drone manufacturing companies in India.In his second innings, he started WorkEx in 2017 to reduce the time taken between candidate discovery and hiring, especially for the blue and grey collar workforce.Tune in to this episode to hear Nimish talk about how WorkEx is democratizing access to the job market through its disruptive AI/ML technology.What you must not miss!If you are passionate about something, nothing else matters.WorkEx’s revenue generation model.Fundraising journey.How has COVID impacted the adoption of the WorkEx platform among job-seekers and employers?

Most of us love animals. But is it easy to live in balance with other living beings without harming them?Founder Thesis brings you the journey of a bureaucrat who has taken his love for animals to the next level.In a candid conversation with Akshay Datt, Abhishek Sinha, Co-founder and CEO, Good Dot, takes us through his journey. He has served the Indian Revenue Service before exploring the entrepreneurial route.Since his earlier days, Abhishek has always faced an existential crisis and has tried to discover his purpose in life. This led to him quitting his cushy government job and starting GoodDot in 2016, with a primary goal of developing ethical, sustainable, and cruelty-free substitutes for animal meat.Tune in to this episode to hear Abhishek speak about how GoodDot is aggressively working towards making Veganism a reality in India.What you must not miss!Your passion is your true calling.Veganism: An ancient tradition.How to scale a business from a Tier 3 city?What is GoodDO?

As busy as it can get, health, in these times, has taken a back seat. We often fail to consume a proper diet which leads to numerous deficiencies.Founder Thesis brings you the journey of one such founder who has made it his mission to make Ayurveda an integral part of the day-to-day life of the modern consumer.In a candid conversation with Akshay Datt, Ameve Sharma, Co-founder, Kapiva, has taken us through his journey. Ameve has previously worked with McKinsey across various projects before setting off his entrepreneurial journey.A third-generation entrepreneur of the 104-year-old Baidyanath, Ameve started Kapiva in 2016 with Shrey Badhani, intending to bring the wisdom of India’s ancient food traditions to its modern-day consumers. And today, Kapiva has scaled into a 100cr brand in the D2C segment.Tune in to this episode to hear Ameve speak about how Kapiva is disrupting the health and wellness industry by presenting the benefits of Ayurveda in contemporary and convenient formats.What you must not miss!The learnings from consulting and how can they be applied in a start-up.Why is it important to understand the consumers?Why must founders create a data infrastructure? How can this help in taking decisions?Why is it paramount to build a fantastic customer service team?