Founder Thesis Storytelling for Bharat | Ranjeet Pratap Singh @ Pratilipi
The universe is made up of stories, where everyone is a storyteller.
In this edition of Founder Thesis, Akshay Datt speaks with Ranjeet Pratap Singh, Co-founder and CEO, Pratilipi. He is an alumnus of FMS, Delhi and has worked with Vodafone before starting off with his entrepreneurial journey.
Belonging to a modest background, Ranjeet has always been a voracious reader and preferred reading content in Hindi. However, he found it extremely difficult to get the books of his choice online, since most of the websites had English content.
To bridge this gap, Ranjeet launched Pratilipi in 2015, as a storytelling platform, primarily focussing on Indian languages, thereby allowing people to share the stories in the language of their choice. And today, Pratilipi is India’s largest vernacular storytelling platform with over 350,000 writers and 28 million monthly active readers in 12 languages.
Tune in to this episode to hear Ranjeet speak about how Pratilipi is opening the gateway to vernacular literature and making it easily available for the readers.
What you must not miss!
- The power of User Generated Content
- Monetization strategy
- Growth hack: Simplify your product
- Plans for expanding into different geographies