Founder Thesis

In a country obsessed with beauty, hair and skin, Traya is a result when a wife decides to ensure that the husband needs to focus on his health. Founder duo Altaf and Saloni created an innovative product to prevent hairfall while focusing on technology for holistic healthy habits. They spill the beans on building Traya, using cohort marketing to innovate, navigating investor relations, fundraising tactics, and the art of cultivating a winning culture in a startup.Get notified about the latest releases and bonus content by subscribing to our newsletter at www.founderthesis.comRead more about Traya:-1.Meet husband, wife who built healthcare company after facing personal health issues2.Changing The Conversation Around Hair Loss: Saloni Anand Talks About Building Her Brand Traya3.How Traya is Transforming Hair Health with a Holistic Approach4.‘My Husband’s Hairfall Inspired These Hair Solutions’: Engineer’s Biz Finds 2.5 Lakh Customers5.The Business Of Reversing Hair Loss; How Traya Is Fitting Into The Wellness Landscape

Learn about Rakesh Malhotra, the visionary entrepreneur who started Luminous, India's most trusted inverter brand more than 30 years ago. Hear firsthand about his journey of diversifying ventures and successfully navigating the market landscape. Discover Rakesh's invaluable insights on market penetration and his strategies for building businesses that stand the test of time, spanning across a multitude of sectors.Get notified about the latest releases and bonus content by subscribing to our newsletter at www.founderthesis.comRead more about Livpure:-1.The business of sleep and why unicorns do not rest2.How this water and air purifier brand forayed into mattresses during the pandemic

Explore the misconception surrounding zero brokerage in this episode. Tajinder sheds light on Finvasia's journey, from his Wall Street experience to the bootstrap beginnings of Finvasia. He also shares insights into disrupting the financial landscape with a portfolio of global fintech businesses based in India under Finvasia's umbrella.For more such interesting founder journeys, subscribe to our newsletter founderthesis.comRead more about Finvasia:-1.Finvasia: The Trailblazing Organisation Led by Visionary Virk Brothers2.AI is at the heart of our strategy now and for the foreseeable future: Finvasia’s Sarvjeet Virk3.Shoonya by Finvasia is India’s First Trading Platform to Offer AI-based Predictions & Signals for Individual Stocks in Exclusive Partnership with ‘I Know First’

Job van der Voort, CEO of Remote, dives into the transformative power of technology in global hiring. He discusses how Remote facilitates collaboration regardless of location and addresses the ongoing talent shortage by tapping into international talent. Job shares insights on launching a global platform during lockdowns, highlights the value of transparent pricing, and explains the importance of understanding complex regulations. His journey from neuroscience to tech showcases how innovation can solve real-world challenges in modern employment.

Mintoak is a fintech SaaS platform doing the exact opposite of what most fintechs are doing- they are helping the legacy banks compete with nimble fintechs by arming them with an agile engagement platform for their business customers. In this conversation, Raman spills the beans on his unique thesis which has turned Mintoak into one of India's leading payment processors.For more such interesting founder journeys, subscribe to our newsletter www.founderthesis.comRead more about Mintoak:-1.India’s fintech SaaS platform Mintoak receives $20mn backing2.Raman Khanduja, Co Founder And CEO, MintOak Innovations3.Raman Khanduja of Mintoak opens up on its fundraise and more

"Distribution is a 300-year-old industry. I didn't invent it, I just innovated on it."In a startup world obsessed with shiny new products, Dr. Somdutta Singh argues that the real, sustainable moat lies in mastering the age-old game of distribution. Her company, Assiduus Global, is built on this very principle, proving that innovating on the "how" of selling is often more powerful than just the "what".About Dr. Somdutta SinghDr. Somdutta Singh is the Founder and CEO of Assiduus Global, an AI-powered e-commerce accelerator helping brands scale across more than 12 global marketplaces. A serial entrepreneur with a remarkable track record, she achieved her first multi-million dollar exit by age 26 and later built and sold a portfolio of D2C brands for approximately $30 million. An alumna of MIT and Harvard Business School, she is also a prolific investor in over 50 startups and a passionate advocate for women-led innovation.Key Insights from the Conversation: The "Scratched-Itch" Founder Journey: Assiduus was born from her own struggles taking her D2C brands global, creating the exact solution she wished she had. The "Anti-Aggregator" Model: Unlike Thrasio-style companies that acquire brands, Assiduus partners with them, allowing founders to retain ownership while Assiduus manages the end-to-end sales process. Data-Driven Niche Identification: She built her profitable D2C brands by using marketplace APIs to find high-demand, low-penetration categories (like sexual wellness) and reverse-engineering products for those markets. Profitability Over Valuation: Dr. Singh champions a business philosophy focused on building profitable, sustainable companies from day one, rather than chasing vanity valuations. Cross-Border Compliance is Key: Successfully scaling globally requires deep expertise in navigating complex and varied international regulations, licensing, and compliance, a core value proposition of her business.Chapters:(00:29) - Early Life & The Entrepreneurial Spark(08:06) - First Venture & The Million-Dollar Exit at 25(18:30) - Building a D2C Empire: The Profitable-From-Day-One Playbook(25:41) - The $30M Exit & The Philosophy of Knowing When to Sell(34:55) - The "Scratched-Itch": The Origin Story of Assiduus Global(37:27) - The "Anti-Aggregator" Model: How Assiduus Wins(47:24) - The Playbook for Global Expansion & Lessons Learned(1:07:56) - The Tech Moat: Inside Assiduus's Proprietary Platform(1:22:12) - The $15M Series A: Why She Raised Capital When Profitable(1:26:48) - Her Personal Investment Thesis & How to Get Funded By HerHashtags for YouTube:#FounderThesis #StartupPodcast #Entrepreneurship #IndianStartups #Ecommerce #D2C #SomduttaSingh #AssiduusGlobal #CrossBorderEcommerce #BrandBuilding #StartupFunding #VentureCapital #ExitStrategy #Bootstrapping #WomenInBusiness #FounderStory #BusinessStrategy #SaaS #SupplyChain #Leadership #MakeInIndia

Even though banking and finance have gone digital, many still rely on traditional methods for getting home loans. While this may be fine for expensive homes, it becomes costly and difficult to expand when it comes to affordable housing. Atul Monga is a fintech veteran chasing an ambitious mission to make affordable home loans accessible to Bharat by using an innovative asset light approach.For more such interesting founder journeys, subscribe to our newsletter www. founderthesis.comRead more about Basic Home Loan:-1.Navigating Fluctuating Home Loan Rates: BASIC Home Loan CEO Atul Monga On Seamless Mortgage Experience2.Affordable housing market in India is valued at $300 billion: Basic Home Loan founder Atul Monga3.Startup To Scaleup | Spotlight on BASIC Home Loan, a startup which aim is to make home loans accessible4.Looking for a home loan? this startup is ensuring hassle-free loans with its automated platform5.Our small-ticket loan customers have grown by 5-times: Atul Monga, BASIC Home Loan

Having faced initial setbacks, Iesh's decision to join a successful startup exposed him to a steep learning curve, where he absorbed crucial lessons from an accomplished founder. Two years later, armed with newfound insights, he took the plunge again, founding Powerplay- utilising his accumulated knowledge to achieve substantial scale and profitability.Iesh shares his lessons from both failure and success, and gives some truly useful advice to founders seeking to scale up.Read more about Powerplay:-1.How SaaS startup powerplay connects stakeholders in construction sector2.Mr. Iesh Dixit, CEO & Co-founder, Powerplay, App to manage construction & architectural projects3.Power of data revolutionizing construction industry4.Mainstream and maverick: The construction technology trends that will modernize the industry in 20235.The contours of construction: Why is one of the in-demand industries still partially paralyzed?

Discover the journey behind building Intangles into a global SaaS business, focusing on mining valuable data from commercial vehicles. Much like an Apple Watch tracks and provides insights into one's body, Intangles helps vehicles in becoming "fitter" by identifying issues that, once resolved, result in substantial cost savings for fleet operators.For more such interesting founder journeys, subscribe to our newsletter www.founderthesis.comRead more about Intangles:-1.'The art of exploring.' Intangles CEO believes in power of curiosity to build & learn from experiences2.Intangles uses AI to drive predictive analytics3.This digital twin startup providing highly accurate predictive diagnostics for fleet operators, is powered by the intel startup program

EVage Motors stands at the forefront of innovation in the electric vehicle sector, positioning itself to be a significant disruptor, much like how Tesla revolutionized the global market. Inderveer Singh discusses the visionary approach to crafting the next generation of four-wheeled EVs.Read more about EVage at:1.Chandigarh-based EVage is driving towards a greener future with its made-in-India four-wheeler2.EVage's Singh On India’s Commercial EV Revolution3.Inderveer Singh Panesar Steers EVage’s Global Growth Vision After Highlighting Specialized EVs