Wigzo is an automated customer data platform for D2C brands in which Shiprocket has acquired a majority stake. It has grown from an automated personalized email marketing tool to a platform that helps brands to understand massive customer data and use it intelligently.
What you can learn from this episode:
- The evolution of Mar-tech, from email automation to Customer Data Platform
- The journey of finding the right problem to solve
- Raising more funds vs getting acquired
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