Seller Sessions Amazon FBA and Private Label

Joining me today is 7 & 8 Figure Sellers; Ben Webber, Erin Greybill, Nick Eary, Matt Altman and Antoni Bindi .   We will take a look at the good, the bad and the ugly of Black Friday lead up, Black Friday itself and of course Cyber Monday.   We also discuss what they plan to work on next year to optimise their 7 & 8 Figure businesses.

Matt has been selling on Amazon for the last 12 years and has operated in just about every category over that time. In the last 4-5 years he has mainly operated in the supplements space. For many years give-a-ways was the go to but then ToS changes came and limited opportunity to make money anymore on launches. Today we discuss how he has launched 70 products in the last 6 months.

Today I sit down with Chelsea Cohen to chat about True Unit Economics, which sellers can often over look when having so much to do as an Amazon seller on the platform. Looking at numbers on a per SKU basis, per shipment and month over month is vital in the current climate... And on going. Chelsea is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events & the Prosper Show & Amazing Summit stages, among others.

Sharon shares her take on the shifts in buying decisions due to the current recession, how this could impact your business, and what you can do (or at least try to do) to stay afloat.

A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China. He has started 5 Amazon brands and has accumulated a number of failures and achievements he’s willing to share in order to help others be successful on the platform. He is currently an 7-Figure seller (soon to be 8 figures) and manages other brands with his full-management agency.

Today I sit down with Anthony Lee and we go in depth on how purchasing decisons are made by consumers. From the ape brain, to squirral, how processing emotion and logic is integrated and not a follow on process. Everyone knows how to optimise a listing, but do you incorporate how these decsions are made to improve conversions? That's the conversation for today.

Ben Webber is back and we discuss how he saved 200k a year on logistics and speeding up his load in times at Amazon.   Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.    

On Thursdays with Sharon Even, we dive into Amazon's recently launched Expanded Product Targeting Match type under Sponsored Products Product Targeting.   Sharon covers - How it works, gives her opinion from experience on if it is or isn't worth it, talks about negating asins and how important it may be using this match type, Plus Sharon shows a real example of a product she targeted under product expanded targeting, and what asins amazon then targeted from within that targeted product.   This is defiantly a feature you need to proceed with caution on, listen to learn more.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

On Thursdays with Sharon Even, Sharon digs into the Pro's and Con's of the Amazon Prime Reviewer Program, the Cost of the program, and even shares examples of how many reviews were received for herself or her clients compared to how many units were claimed as Vine Orders. Do all products make sense to enroll in Vine? Sharon also shares a story from her experience with a product that is an excellent example of what NOT to enroll in the program. Note: Vine Program in the USA currently has 50% until October 30th 2022