Seller Sessions Amazon FBA and Private Label

Image Prompt Engineering For Amazon Sellers In this episode former Amazonian Max Sinclair joins to discuss Prompt Engineering for images. Prompt engineering is an iterative process that requires experimentation and variation to achieve the desired outcome. Use prompts that are specific, concise, descriptive, and well-formed. Additionally, choosing the right camera lens is crucial for generating high-quality AI-generated images. Understanding the impact of different mm lenses is essential for creating the best output. AI-generated images can be used in various types of content, including blog posts, email marketing campaigns, website graphics, packaging, product design inspiration, and even creating products such as t-shirts, mugs, and phone cases. With AI-generated images, sellers can create visually appealing content that helps illustrate product benefits or brand stories and values. These images can help increase click-through rates and drive sales in email marketing campaigns, enhance the overall branding and visual appeal. In conclusion, prompt engineering is a crucial aspect of generating high-quality AI-generated images. By experimenting with different prompts and camera lenses, sellers can create unique and relevant images that help enhance the overall visual appeal of their products and services. Max Sinclair is the Founder and CEO of www.ecomtent.ai. Ecomtent enables Sellers to create lifestyle images with Generative AI. Using Ecomtent, you can put your product in any scenario, and with a person of any age, ethnicity, or gender. Prior to founding Ecomtent, Max spent six years working at Amazon. Here he worked in a number of roles, including on the launch of Amazon Buisness (B2B) in the UK, and being responsible for customer browse and catalogue quality for the launch of Amazon in Singapore.

Ranking On Amazon - A9 Masterclass Part 3 What is Rank Juice and how does it work? Want to boost your product's ranking on Amazon? Then you need to know about Rank Juice! In our A9 Masterclass Part 3, we dive into the science behind this powerful (part) of the algorithm and reveal how it feeds into other areas to improve your search results. From query tagging to auto-complete behaviours and structured data. Introduction to Rank Juice The Stuff you don't know about Rank Juice The Magic of Query Tagging Why you are not indexing for keywords (if you know, you know) Rank Juice and Auto-Complete Auto Complete Behaviours and Rank Juice Ranking before Ranking - Structured data Summary - Why the science and observations together, will help you optimise better.

The Canton Fair Experience: Essential Tips for a Successful Trip with Kian Golzari As China opens back up and the Canton Fair finally goes live again - Sharon Even welcomes back her good friend Sourcing King Kian Golzario who is also an experienced attendee of the Canton Fair. Kian shares his insights on how to plan, prepare, and succeed at this important trade event. Sharon and Kian discuss the importance of doing research before attending the fair, including identifying the types of products and suppliers you want to focus on. Kian also shares tips for arranging travel and accommodations, as well as how to navigate the logistics of the fair itself, How to approach sampling and so much more. Kian emphasizes the importance of being organized and efficient while at the fair, and provides guidance on how to make the most of your time there. He also shares advice on networking and building relationships with suppliers, as well as negotiating effectively to get the best possible deals. Throughout the conversation, Kian draws on his years of experience attending the Canton Fair to provide actionable tips and strategies for anyone looking to attend this year. Whether you're a first-time attendee or a seasoned veteran, this episode offers valuable insights and advice to help you plan, prepare, and succeed at the Canton Fair.

The Logistics of Bundling Products from Multiple Manufacturers In this podcast, Sharon Even delves into the complexities of managing logistics for bundled products sourced from multiple manufacturers. She shares invaluable insights and strategies to help ensure a seamless logistics operation, addressing important questions such as where to conduct inspections, who should create the commercial invoice, and who is responsible for receiving and bundling the products. Additionally, she offers practical solutions for handling the logistics of bundled products from different manufacturers based in different countries. Tune in to discover all this and more.

Maximise Your Listing Conversion Rate with UGC Content Join Ian Sells from MDS as he shares his wealth of knowledge on how to maximise your listing conversion rate with user-generated content (UGC). With over $7 billion in combined revenue from his group members, Ian is a serial entrepreneur who has successfully grown, scaled, and exited multiple seven and eight figure businesses. In this episode, Ian will reveal insider tips on how to get the hook in video ads and the benefits of using Spark ads for both sellers and influencers. You'll also learn about the common problems with scaling influencers and how to avoid them. But that's not all, Ian will also take you through the 9 slots on your listing that can be improved with UGC, and how UGC can increase your conversion rate. Additionally, he'll caution you on the potential legal issues that can arise when working with influencers and how to protect your brand. Don't miss out on this invaluable opportunity to learn from one of the most successful Amazon community leaders around. Tune in now to take your listing conversion rate to the next level!

Amazon Conversion Optimisation and What to Track in 2023 In this episode I sit down with Mina Elias. What gets measured gets managed and what you manage best will make you money. Looking to boost your Amazon sales in 2023? In this episode, I sat down with Mina Elias, to discuss the latest strategies and techniques to optimise your Amazon conversion rates and increase your sales. We dive into the nitty-gritty details of Amazon conversion optimisation, including a systematic approach to fixing your click-through rates and the factors that improve your conversion rates. We also explore how you can leverage the power of Chat GPT for listing optimisation and take a full-funnel approach to DSP. But that's not all, we also discuss the dos and don'ts of running a successful DSP campaign, giving you the tools you need to make informed decisions about your Amazon marketing strategy. As the saying goes, what gets measured gets managed, and in this episode, you'll learn exactly what to track to ensure your success on Amazon.

Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models. Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio https://www.youtube.com/watch?v=sclmOx_kpmc In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms. Don't worry if you don't know what these are - 99.9% of Amazon sellers don't. Give me 8 mins; and I'll break it down for you! I'll also cover how the A9 team deals with the majority of Search Queries which are unique and how they handle the most common search terms (based on the literature). I'll cover some of the things you need to be aware of with Long-Tail Queries, especially, when it comes marketplaces outside of the US. Then… You can think how you can apply this to your own Amazon business.

Adam Heist does his first in person interview with Anthony Cofrancesco from Data Dive. Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman - [ ] Erin Graybill - [ ] Kata Phipps - [ ] Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK, Trendlution and Ecomcy. Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

Anthony Cofrancesco, Co-founder of Data Dive, discusses transitioning from Amazon to running an agency, importance of high-quality visuals on Amazon, comparing A-B testing methods, and how Data Dive revolutionizes Amazon SEO. They also touch on living a nomadic lifestyle while succeeding in the Amazon space.

Ranking on Amazon - A9 Masterclass. Here is a quick overview. Ranking on Amazon - A9 Masterclass Part 1 This is our first Masterclass in understanding the A9 algo, where we dive deep into the three main components of product search and provide real-life examples to help you understand how it all works based on the science papers and directly from A9 team member presentations. In the first episode of our series, we break down the Query Category Score, Hunger Score, and In-Category Relevance Score, and explain how they are used by Amazon's Search Relevance Team to determine the best results to show when someone executes a search query and how they combine all three. We provide clear explanations and real-life examples to help you understand how these components work and how you can use this knowledge for your own brand. We also dispel some of the myths surrounding A9 algorithm and provide insights directly from the source. This episode is 13 minutes, watch to the end as you will hear some really interesting stuff on the "Honeymoon" Period.