Seller Sessions Amazon FBA and Private Label

Brand Strategy Steps How to Build an Emotionally Compelling Brand In this podcast Trevor will lead you through the entire process of defining and developing your brand, from start to finish. This includes: working with you to define the audience for your brand, identifying their problems, then crafting a message that is relevant, memorable and differentiated so that it has an impact on your target customers. Trevor Bradford has spent the last 30 years in the creative industries, working with some of the UK’s largest design companies. A former Board Director and has built and sold his own award winning brand agency. He has worked on multiple international brands across diverse sectors: Retail, Personal Care & Grooming, Health and Wellbeing, Consumer Healthcare (including Fragrances), Alcoholic Beverages and Food. Trevor has won multiple DBA Design Effectiveness awards for work on alcohol and food brands over the years. He is also a 7 figure Amazon seller and mentor in the Titan Network Contact details: trevor.bradsford@brandvoice.co.uk Brandvoice.co.uk

What To Expect on Amazon in 2023 Roundtable   What if you could see the future?   What if you could know exactly what to do, and when to do it?   What if you could be prepared for whatever comes your way?   This show is all about that. It's about knowing the right path to take—and having the tools at hand to get there. Join me as I'm joined by Kevin King, Leo Sgovio, and Mina Elias as we discuss some of the possibilities of what can be expected selling on Amazon in 2023 and some of the of the pitfalls that Amazon sellers can avoid along the way.   Leo Sgovio   Leo is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology.   With over 15 years of experience in the e-commerce space, Leo started his career as an SEO and Pay-Per-Click advertising specialist.   Throughout his career, Leo worked with companies such as Google and Adobe and Headed innovation at Viral Launch in 2018 and 2019.   After exiting one of his brands he founded Convomat, an influencer marketing solution for Amazon Sellers and he continues to launch new products on Amazon. Leo loves sharing cutting-edge strategies and growth hacks on how to succeed on Amazon.   Mina Elias   Mina is a chemical engineer by trade and an Amazon PPC advertising expert. After working at a corporate 9-5 job for many years, Mina spent every spare moment developing a deep understanding of the "ins and outs" of Amazon PPC advertising. Through experience and trial and error, he developed successful methods and strategies—and in time, grew a highly profitable brand that still exists today.   Determined to help others the same way others helped him, when he first started out, he started sharing all his learnings regarding Amazon pay per click advertising and selling on Amazon, on his own YouTube channel, in Facebook groups and on Podcasts. His knowledge and unique strategies for Amazon PPC appealed to people—so much so that Amazon sellers from across the globe sought his help to manage their Amazon PPC advertising campaigns! And so with a passion for teaching and helping others succeed like himself, Trivium was born! Kevin King Kevin King is one of the most well-known figures in the Amazon community. He's been involved in the industry since 1995, and it's been over 30 years since he last received a pay-check from someone else. Kevin has traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal. He's sold millions of dollars of products on Amazon and has been a recurring guest on over 30 FBA and e-commerce podcasts. He's also a highly sought-after speaker at Amazon conferences worldwide (he's spoken at over 30). He mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit.

Buyers make their buying decisions based on their needs, often the purchase decisions would fit into 4 different groups: Reviews, Price, Design & Functionality.   Understanding what stands behind a buying decision of a product can help in many ways to decide on the type of product/niche you decide to move forward with, how to Market a product, Price a product, and so on.   How will Recession impact Buyers' Purchasing Decisions change in 2023?   Sharon digs into this in today's Podcast Episode of Thursdays with Sharon.

In this session I am joined by Brandon Young, Liran Hirschkorn and Steve Simonson.   We will take a look back on 2022, as many of you know this year has been a testing year for sellers with margin suppression, the war, rising TACoS to name a few. But like anything, you take the rough with the smooth and it just makes you more resilient, you get better at what you do; as entrepreneurs, it tests the problem solving muscle  - Which for most, has had a very good workout.   We will also discuss what lies ahead, so if you want to hear from three guys who have been around the block then please tune in!   Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon’s ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic.   Brandon Young has been in the ecommerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses.   Liran Hirschkorn is a serial entrepreneur and e-commerce expert. After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon.   He started several eCommerce brands that have sold millions of dollars on Amazon since. Today he is widely followed as a thought leader and speaker on marketing and selling on Amazon, and he is CEO of Incrementum Digital — an Amazon Focused Marketing Agency.   He lives in Long Island, New York with his wife and daughter.   Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades.   Along the way Steve's companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award.   Steve brings his deep expertise as a leader and operator at many companies which he has taken to from start-up to exit.   What does Steve do today?   His company operations today are managed through his holding company: SYMOGLOBAL.com and his FREE entrepreneurial support site and podcast platform: www.awesomers.com

Jamie Graham has been a private label seller since 2015. Jamie and his wife run a fast-growing beauty brand and sell on Amazon UK, Europe and USA. The live in Brighton where they work out of their home office in their garden. They have a team mixed team of local and remote staff. Their current revenue is over £6m a year.   On this episode I talk to Jamie about everything he has learned building his team over the years, from first hires to make when you're a new seller to pros and cons of local staff or remote team members. We touch on whether to hire in house or use a PPC agency instead, as well as useful positions to hire for (and when).   Key Points   First hires to make when have good cashflow    Pros and cons of local staff and remote team members   Whether to hire in house best to use a PPC agency or hire in house   Useful positions to hire for (and not)   When to hire full timers and when to hire part timers   You can follow Jamie on twitter https://twitter.com/jamiemogul If you live near Brighton (UK) you can check out Jamie's monthly meetup for Amazon sellers here https://www.meetup.com/amz-leaders-brighton-monthly-networking-for-amazon-sellers/

Sharon Even is back with a raw, poignant episode of Thursday's With Sharon. In this episode, Sharon speaks about the dangers of social media and reminds us that even celebrities deal with their own struggles. She also discusses her own struggle with mental health, and the importance of remembering that what we see in someone else's life isn't necessarily reality. After a famous celebrity who Sharon has followed for years, ended their life a few days ago, Sharon felt it is important to use her voice to speak about our life struggles and to remind us all that the grass isn't greener on the other side—it's where you water it.

Sourcing From Mexico - Update Going Into 2023 Tim Jordan returns and we follow up on a show we did for alternative sourcing solutions outside of China. Today, we dive in on Mexico with some updates and benefits as an alternative option and the capacity to scale (not just handmade goods as some may think). E-commerce seller since 2015. Tim has developed some of the best outside-the-box training and growth strategies for Amazon sellers. He has also worked as a business development consultant for just over 25 e-commerce service providers. Tim is also cofounder and Chief strategy officer at Carbon6.

On Thursdays with Sharon, Sharon Even talks about Amazon newest update on Search page - Review Ratings now showing in Search.   When and how could this impact your sales / ctr if at all? Sharon gives examples of the positive and negative outcomes you may see from this update which may have gone unnoticed for some.

Leaf nodes as essentially the category browse nodes seen by Seller Central reps. However, when the seller puts in the category the Leaf Node is not always created.You can get multiple Leaf Nodes and category scoring is applied. So it is vital to have activated Leaf Nodes for maximum search visibility. Today’s discussion on how you can optimise for this. Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

In today's Podcast Sharon Even explains why it is so important to visualize what your main image will look like when already in the product research phase.