The Fire Time Podcast

Tim Reed
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Jul 29, 2025 • 18min

"The Forgotten Team Member" by Kenneth Walker (FTM Rapid Reaction)

While we prepare for Season 15 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Kenneth Walker titled, "The Forgotten Team Member" (released in the ⁠⁠January 2025 issue of The Fire Time Magazine⁠)⁠. ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠⁠https://www.itsfiretime.com/magazine⁠⁠⁠. Read The Fire Time Magazine Reader Edition online: ⁠⁠⁠https://magazine.itsfiretime.com⁠⁠⁠. Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠⁠⁠https://www.itsfiretime.com/app⁠⁠⁠.
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Jul 22, 2025 • 20min

"The Growth Paradox" by Zack Estes (FTM Rapid Reaction)

While we prepare for Season 15 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Zack Estes titled, "The Growth Paradox" (released in the ⁠November 2024 issue of The Fire Time Magazine⁠). ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠https://itsfiretime.com/join⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠https://www.itsfiretime.com/magazine⁠⁠. Read The Fire Time Magazine Reader Edition online: ⁠⁠https://magazine.itsfiretime.com⁠⁠. Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠⁠https://www.itsfiretime.com/app⁠⁠.
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Jul 15, 2025 • 18min

"You Can't Make Everyone Happy" by Tim Reed (FTM Rapid Reaction)

While we prepare for Season 15 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article he wrote at the end of the year titled, "You Can't Make Everyone Happy" (released in the December 2024 issue of The Fire Time Magazine). ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠https://itsfiretime.com/join⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠https://www.itsfiretime.com/magazine⁠. Read The Fire Time Magazine Reader Edition online: ⁠https://magazine.itsfiretime.com⁠. Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠https://www.itsfiretime.com/app⁠. Nominate someone for the HPBExpo Ultimate Awards Show: ⁠https://www.hpbexpo.com/awards/
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Jul 8, 2025 • 1h 16min

Q&A with Tim Reed and Gideon Honeycutt

“If aliens came to earth and demanded to know everything about the hearth industry and we had to promote a liaison - that’s how I explained Tim.” At the end of Season 14, Tim trades places with Gideon and takes a turn in the interview hot seat to answer questions about his journey and the things that have shaped him and his career. Check out the Season 14 finale to hear the (non)hostile takeover of the Fire Time Podcast and learn amore about your usual host and his life experiences - from delivering pizzas and scraping together gas money for the band van, to being a sales manager, to founding the Fire Time Network. ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠⁠⁠⁠⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠⁠⁠⁠⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/magazine⁠⁠⁠⁠⁠⁠⁠⁠ Read The Fire Time Magazine Reader Edition online: ⁠⁠⁠⁠⁠⁠⁠⁠https://magazine.itsfiretime.com⁠⁠⁠⁠⁠⁠⁠⁠ Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠⁠⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/app⁠
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Jul 1, 2025 • 1h 10min

Scrappy Sales from the Island of Newfoundland

“How can you help a customer solve their problem if you only sell one thing?” This week, Tim has a Podcast first with four guests from Newfoundland after the Compact Appliances Trade Show in New Brunswick Canada. Inspired by a captivating late night conversation, Tim brings together Peter Parsons, owner of The Tin Man, Adam Hunt, owner of The Wood Shed, Tim Brake, owner of Brakes Heating, and Kim Davis, Sales Rep for Compact Appliances to discuss the hospitality, community, and “scrappiness” of the hearth industry in Newfoundland. The group discusses: The importance of the industry staking the claim on energy efficiency and a proactive approach to addressing efficiency standards. Clearly listing and discussing the operational costs of appliances. What Newfoundland can show the rest of the industry and what makes them truly unique in the terms of diversity, independence, versatility, and opportunity. How prioritizing service over sales plays into continuing to grow a strong customer base. Check out the Traeger belt referenced in this conversation: https://www.facebook.com/100063798490735/videos/1520407712063775 ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠⁠⁠⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠⁠⁠⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/magazine⁠⁠⁠⁠⁠⁠⁠ Read The Fire Time Magazine Reader Edition online: ⁠⁠⁠⁠⁠⁠⁠https://magazine.itsfiretime.com⁠⁠⁠⁠⁠⁠⁠ Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/app⁠
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Jun 24, 2025 • 41min

Dave Rettinger - Building a Winning Showroom

"In today's world, the experience of buying and how we are selling products to our customers, is more important that the products themselves. " This week, Tim reflects on an interview from the Fire Time Journal and Fire Time Magazine Podcast with Dave Rettinger all about showrooms. From renting scenarios to bricks and real estate, in showrooms large and small, they discuss elevating your space to host clients and create a unique and intentional experience that goes beyond the sales desk. In this episode, Tim and Dave cover: Why more important than the product, is the project profile. Creating an operational flow and dedicating space to each department with your showroom as the draw. First impressions, hospitality, and creating a one-of-a-kind experience. Intentionally managing the traffic of your showroom with knowledgeable staff. Don't miss the chance to catch this interview again and hear why "trying to be everything to everyone is a losing game." ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠⁠⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠⁠⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/magazine⁠⁠⁠⁠⁠⁠ Read The Fire Time Magazine Reader Edition online: ⁠⁠⁠⁠⁠⁠https://magazine.itsfiretime.com⁠⁠⁠⁠⁠⁠ Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/app⁠
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Jun 17, 2025 • 36min

What I've Been Thinking About

This week, Tim shares some thoughts he's had based his recent travel and the moment that the industry finds itself in. In his episode, Tim covers: Why advertising isn't the answer most companies think it is when sales are slow. Why companies need to think smaller in order to win big. Where AI fits into our industry—and the tools that Tim has been using. How Tim has simplified his digital life over the last few years. Don't miss this episode. ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠⁠⁠⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠⁠⁠⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/magazine⁠⁠⁠⁠⁠⁠⁠ Read The Fire Time Magazine Reader Edition online: ⁠⁠⁠⁠⁠⁠⁠https://magazine.itsfiretime.com⁠⁠⁠⁠⁠⁠⁠ Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/app
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Jun 10, 2025 • 1h 12min

Tim Reed - The Psychology of the In-Home Sale

“No quotes left behind.” This week, Tim takes a break from interviews to share a class he taught at the recent Oregon & NW HBPA joint conference about the customer journey from start to finish and building a process that is easy to follow in order to make it easy to buy. In his class, Tim covers: Combating “LAJ (Looking at Jobs) Syndrome” where time is wasted because of misalignment with customer expectations. The psychology of the in-home sale framework: Understanding the customer’s problem, Setting the anchor, and Confirming the quote, and offering an incentive to buy. Three steps to harness and build momentum intentionally and slowly. How the best follow-up is the planned follow-up. Tune in now to find out why the solution doesn't matter if you don’t understand the customer’s problem.  ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠⁠⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠⁠⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/magazine⁠⁠⁠⁠⁠⁠ Read The Fire Time Magazine Reader Edition online: ⁠⁠⁠⁠⁠⁠https://magazine.itsfiretime.com⁠⁠⁠⁠⁠⁠ Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/app
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Jun 3, 2025 • 51min

Brian Hogan - Leverage Your Schedule to Grow Team Member Loyalty

"Take the time to hire the right person to the best of your ability." This week, Tim talks with Brian Hogan, owner/operator of multiple Chick-fil-A locations in the in the Pacific Northwest to discuss his creative approaches to driving employee loyalty and engagement in order to serve customers and his team better. Tim and Brian discuss: Using scheduling and choice to drive employee loyalty and engagement. Power in employee flexibility, autonomy, and freedom. Staff retention in entry level jobs amidst rising labor costs while protecting your bottom line. Gradual change and dealing with resistance when implementing new scheduling models. Investing in employees to teach them a skill set of sales, leadership, and organization that will benefit them wherever they go. Don’t miss this unique conversation between industries to find out why your recruiting and retention process should  provide everyone in your company with the “3 P's" - Path, Pay, and Promise. ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠⁠⁠⁠https://www.itsfiretime.com/magazine⁠⁠⁠⁠⁠ Read The Fire Time Magazine Reader Edition online: ⁠⁠⁠⁠⁠https://magazine.itsfiretime.com⁠⁠⁠⁠⁠ Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠⁠⁠⁠⁠https://www.itsfiretime.com/app
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May 28, 2025 • 53min

Tim Rethlake - Shine vs. Illuminate

“When you become a leader, you are no longer the one that shines, you are the one who illuminates the path for others.” In this episode, Tim sits down once again with Fire Time Podcast Episode 1 guest, Tim Rethlake of TRaction Coaching to talk about leadership, serving well, and letting people in your organization shine. Tim and TR discuss: Being a good facilitator rather than a trainer and being comfortable with the spotlight being on someone else. Accountability in going from a frontline performer to a frontline leader and trusting frontline salespeople with your reputation in front of customers. Intentionality and being on the lookout for your team doing things right. What’s the purpose for this stage in your life? Don’t miss this wise conversation and find out why Tim Rethlake can give a full-day leadership workshop in four words: “Give credit - take blame.” Check out the book “Soundtracks” by John Acuff, talked about in today’s episode: https://a.co/d/7WbNQpQ ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠⁠⁠https://www.itsfiretime.com/magazine⁠⁠⁠⁠ Read The Fire Time Magazine Reader Edition online: ⁠⁠⁠⁠https://magazine.itsfiretime.com⁠⁠⁠⁠ Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠⁠⁠⁠https://www.itsfiretime.com/app

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