The Luxury Item with Scott Kerr

Scott Kerr speaks to Adelina Wong Ettelson, global head of residences marketing at the Mandarin Oriental Hotel Group, about the surging demand from ultra-high-net-worth buyers to live in luxury branded residences. Adelina discusses why more non-hotelier luxury brands like Armani, Aston Martin, and Baccarat are competing in the space and the advantages of a hospitality brand associated with the property. Adelina also talks about how Mandarin Oriental brings the same legendary service and sophistication to the global branded residences, how the new meaning of home has sparked more interest in branded residences, how it positions itself versus luxury hotel branded residences such as Ritz-Carlton and Four Seasons, and the launch of its first two stand-alone U.S. residences along with an exclusive partnership with Saks Fifth Avenue. Plus: The new nostalgic-inspired "It Happened" campaign for Mandarin Oriental Residences from renowned adman David Lipman Featuring: Adelina Wong Ettelson, Global Head of Residences Marketing at the Mandarin Oriental Hotel Group (mandarinoriental.com/residences) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!

Scott Kerr is joined by Jonathan Beckett, CEO of luxury superyacht company Burgess, to discuss what's driving the booming superyacht market, the ultra-high-net-worth individuals who are purchasing or chartering them, and the trends that are changing the business. Jonathan talks about why the surge in first-time buyers, the latest in-demand superyacht amenities, who the young wealthy buyers have different requirements and how Burgess sells to them, and what makes a great superyacht broker. Plus: How the sanctions on the Russian elite have impacted his business Featuring: Jonathan Beckett, CEO of Burgess (burgessyachts.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!

Michael Kliger, CEO of multi-brand luxury fashion e-tailer Mytheresa, talks with Scott Kerr about how its focus on curation, content and service has been driving the company's success. Michael also discusses why Mytheresa fills the void in the current US luxury retail landscape, its unique customer-centric approach, why it expanded into luxury home and lifestyle products, exploring the beauty category potential, and how it uses AI to identify and market to loyal customers. Plus: Why he sees luxury goods continuing to thrive despite the current headwinds. Featuring: Michael Kliger, CEO of Mytheresa (mytheresa.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!

Edouard Meylan, CEO of independent Swiss luxury watchmaker H. Moser & Cie. talks with Scott Kerr about acquiring the almost 200-year-old brand in 2012 and its remarkable rise in the industry. He also talks about building brand awareness around a strategy of creating provocative timepieces and pushing out controversial marketing campaigns. Edouard discusses the entrepreneurial mindset of its customers, why Millennials are buying luxury analog watches, how the scarcity of the Big Four watch brands have helped Moser, if the luxury watch market is in a bubble, and keeping a sharp eye on Web3. Plus: How his protest against the Swiss government's 'Swiss Made' legislation inspired Moser to create a fine watch out of real Swiss cheese. Featuring: Edouard Meylan, CEO of H. Moser & Cie. (h-moser.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!

Scott Kerr sits down with American fashion designer Billy Reid for a fascinating conversation about his eponymous label and how cataclysmic setbacks in the early stages were instrumental to the Alabama-based brand's growth and success. Billy talks about how his business was nearly wrecked after the 9/11 attacks, then mounting a comeback and building a sustainable global brand. He also discusses how winning GQ's Best New Menswear Designer and CFDA/Vogue Fashion Fund changed the game for him, why his customers have a self-focused mindset, and bringing his hospitality-driven Southern roots to life at his stores and his annual 'Shindig' festival. Plus: How a Billy Reid peacoat on Daniel Craig in the James Bond "Skyfall" film becomes an instant hit. Featuring: Billy Reid, Fashion Designer at Billy Reid (billyreid.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!

Scott Kerr speaks with Amina Porter, Co-CEO of PS, a private luxury airport terminal at Los Angeles International Airport that lets wealthy travelers skip the commercial terminal entirely. Amina discusses how PS was modeled after the successful VIP services at major international airports and how it's different from amenities-loaded high class airport lounges. She also talks about the luxury travel services available to PS members, the launch of the more accessibly-priced Salon communal lounge, if the private aviation boom has hurt her business, and expansion plans to other airports. Plus: The biggest challenge in building a new luxury category and brand from scratch Featuring: Amina Porter, Co-CEO of PS (reserveps.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!

Nicolas Girotto, CEO of Bally, joins Scott Kerr to discuss how the iconic 170-year-old Swiss luxury house is moving to boost relevance and growth these days. Nicolas talks about Bally's recent appointment of LA-based streetwear designer Rhuigi Villaseñor to oversee the creative direction of the brand, balancing heritage and cultural relevance, increasing investments in strong smaller U.S. markets, the brand's enormous digital success in China, exploring the metaverse opportunity, committing to the Fashion Pact and producing eco-friendly products, and the Bally Peak Outlook initiative to clean up Mount Everest and the Himalyas. Plus: Honoring Bally's artisans through a digital portrait campaign Featuring: Nicolas Girotto, CEO of Bally (bally.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Julie Michael, CEO of luxury brand agency Team One, speaks with Scott Kerr about how the company evolved from solely being the Lexus agency of record over 30 years ago to also helping brands like The Ritz-Carlton, St. Regis Hotels & Resorts, Cathay Pacific Airways, and others. Julie shares insights on a new segment of the affluent population referred to as the Global Affluent Tribe, the five values they have in common, and how luxury marketers should be speaking to them. She also discusses how Team One uses those insights to inform luxury client campaigns, what its cultural anthropology practice uncovered about how the modern affluent use their influence, its Legacy Lab think tank, and why data and analytics are at the core of the business. Plus: How the future of advertising is being shaped by the metaverse Featuring: Julie Michael, CEO of Team One (teamone-usa.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr speaks with Matteo Atti, executive vice president of marketing and innovation at global private aviation company VistaJet, about UHNW globetrotters driving the private flying boom and how the brand positions itself in a hyper-competitive field. Matteo also talks about its flight-hour subscription business model, engaging wealthy fliers during the pandemic through unique lifestyle programs and experiences, why 'purposeful service' is what private flying is all about these days, his career pivot from luxury fashion into private aviation, getting idea inspiration from other industries, and how private flying demands are different in China. Plus: Exploring cryptopayments and cutting carbon emissions and improving sustainability practices. Featuring: Matteo Atti, Executive Vice President of Marketing and Innovation at VistaJet (vistajet.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr sits down with Dirk Schönberger, global creative officer at German luxury heritage brand MCM to discuss how he's been taking the brand to new heights since joining in 2018. Dirk talks about leaving his era-defining role as creative director at Adidas to join MCM, bringing on Gen Z heavyweights Billie Eilish and Iann Dior as the new faces of the brand, the importance of talking to and listening to young consumers, introducing two new logo designs after 45 years, and why growing its shoe buiness is the next logical step for MCM. Plus: Seeing a future where MCM creates a cultural movement in the metaverse Featuring: Dirk Schönberger, Global Creative Officer at MCM Worldwide (mcmworldwide.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!