

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Mar 2, 2024 • 25min
Navigating the Asian Market | Alan Wong, Founder, ToAsia.biz; Programmer, Consultant, Salesperson, Marketer
In a dynamic conversation with Ashutosh Garg on The Brand Called You, Alan Wong, Founder of ToAsia.biz, shares invaluable insights on penetrating and thriving in the Asian market. From navigating cultural nuances to crafting effective go-to-market strategies, Wong's journey and expertise shed light on the challenges and opportunities awaiting Western companies venturing into Asia's diverse business landscape.
[00:39] - About Alan Wong
Alan is the founder of ToAsia.biz
He’s a programmer, consultant, salesperson and marketer.

Mar 2, 2024 • 27min
The Power of Purpose-Driven Branding | David Aaker, Vice Chairman, Prophet Brand Strategy; Author, 'The Future of Purpose-Driven Branding'
In a riveting conversation with marketing luminary David Aaker, we delve into the realm of purpose-driven branding and its transformative potential for businesses worldwide. Aaker, hailed as the father of modern branding, shares insights from his latest book and unravels the intricate dynamics of embedding purpose into brand identity. From defining purpose-driven branding to examining its long-term business benefits, Aaker navigates through the evolving landscape of consumer expectations and ethical imperatives.
00:40- About David Aaker
David Aaker serves as Vice Chairman at Prophet, a global growth consultancy.
He is also known as the “Father of Modern Branding”.
In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing.
Aaker has authored and published hundreds of articles and 17 books, including ‘Aaker on Branding: 20 Principles That Drive Success’, ‘Brand Relevance’, and ‘Spanning Silos, Brand Portfolio Strategy’.

Mar 1, 2024 • 45min
Innovative Leadership in Water Solutions | Dr. Mirka Wilderer | President & Chief Executive Officer, Aqueous Vets
In the realm of water sustainability, Dr. Mirka Wilderer stands as a visionary leader, dedicated to addressing the pressing challenges that impact our world's most vital resource. With a remarkable background spanning childhood exposure to the water industry, a diverse educational journey, and a distinguished career, she is shaping the future of water treatment and management. Join us on an insightful exploration of her career, innovative solutions for water contaminants, and her unwavering commitment to making water a central focus in the global sustainability conversation.
[00:17] - About Dr. Mirka Wilderer
Dr. Wilderer is the President and Chief Executive Officer of Aqueous Vets.
She is a YPO member.
As a leading female executive in the Water Industry she has worked on four continents with experience and expertise in operations, multi-channel marketing, sales management, international mergers & acquisitions and private equity.
She has recognised and felicitated several times.

Mar 1, 2024 • 59min
The Confluence of Data, Storytelling, and the AI Frontier | Yannis Ioannidis | PhD Professor, Department of Informatics & Telecom, National & Kapodistrian University of Athens
Step into the dynamic world of Yannis Ioannidis, a luminary in the realm of data management and storytelling innovation. As the President of the ACM (Association for Computing Machinery) and a trailblazer in the field of data science, Ioannidis shares insights into his groundbreaking work. Join us as we explore the crossroads where large language models, education, and the pursuit of artificial general intelligence intersect, as articulated by one of the industry's thought leaders.
[00:39] - About Yannis Ioannidis
Yannis is the Professor of Informatics and Telecommunications at National and Kapodistrian University of Athens.
He is the current President of the Association for Computing Machinery (ACM).

Feb 29, 2024 • 24min
Navigating the Complexities of Estate Planning | Attorney Lisa Haster, Founder, Metropolitan Law Group
In this episode of The Brand Called You, Attorney Lisa Haster, discussed her journey into estate planning, highlighting the importance of understanding wills and trusts. She emphasized the benefits of trusts in avoiding probate and protecting assets, noting that starting estate planning early is crucial. The conversation covered various aspects of estate planning, such as managing family dynamics, protecting assets from creditors, and ensuring privacy. The legal professional also touched on the complexities of estate planning and advised seeking specialized expertise in this area.
About Attorney Lisa Haster
Lisa is the founder of the Metropolitan Law Group.
She has authored several books including The Ultimate Guide to Protecting Your Family from Uncle Sam, Opportunists, Uncertainty & Probate.
Lisa’s practice includes Estate Planning, Wealth Planning, Business Succession Planning, Asset Protection, & Special Needs Planning and uncontested probate.

Feb 29, 2024 • 24min
Public-Private Dialogue for Economic Development | James P Brew, Senior International Advisor; Global Expert in Public Private Dialogue (PPD
In this episode of The Brand Called You, James P Brew, a senior international advisor shares his extensive experience in the field of public-private dialogue (PPD) and its role in economic development. He discusses the concept of PPD, emphasizing its goal of bringing together the government and private sector to address binding constraints and drive positive change in the economy. He gave a comprehensive overview of the importance of PPD in economic development and offered valuable lessons for future initiatives in this field.
About James P Brew
James is a senior international advisor, working with the Australian Department of Foreign Affairs’ flagship program in Cambodia called the Cambodia Australian Partnership for Resilient Economic Development.
James is also a recognized global expert in the field of public private dialogue.
Brew has worked for leading international development agencies including the World Bank Group, UNDP, USAID, UKAID, GIZ, and OECD.

Feb 28, 2024 • 31min
The Fusion of Music and Quantum Mechanics | Bob Coecke | Chief Scientist, Quantinuum, Ex Prof, Oxford University
Embark on a fascinating conversation with Bob Coecke, a distinguished Belgium theoretical physicist, and Chief Scientist at Quantinuum. In this episode of "The Brand Called You," Bob shares insights into his unique journey, from being a pioneer in industrial music to his groundbreaking work linking Quantum Computing and music. Join us as we delve into the world of Quantum Mechanics, music composition, and the intersection of science and art.
[00:39] - About Bob Coecke
Bob is a Belgium theoretical physicist.
He is a Professor in Quantum foundations, and the Chief Scientist at Quantinuum.
Additionally, he is a musician with a pioneering role in industrial music, and he has linked Quantum Computing with music.

Feb 28, 2024 • 52min
Shaping the Future of Healthcare Through Clinical Trials Leadership | Dawn Sherman | Chief Executive Officer, LabConnect
Explore the future of healthcare transformation guided by Dawn Sherman, CEO of LabConnect, a trailblazer in clinical trials. The dialogue extends to the synergy of Quantum Computing and Artificial Intelligence, revolutionising conventional trial approaches. Delving into the profound implications of rejuvenation technologies, Don contemplates their societal impact. Join this conversation for a profound journey into healthcare innovation, leadership, and the evolving landscape of clinical trials.
[00:10] - About Dawn Sherman
Dawn is the CEO of LabConnect.
She has held various leadership positions in companies such as ProPharma Group, EnvisionRxOptions, Teva Pharmaceuticals, Medco Health Solutions, and Hay Group.
She also serves on several boards within the life sciences focused on services to pharmaceutical, biotechnology, and medical device companies.

Feb 27, 2024 • 26min
Merging Leadership, Music, and Learning | Dr Eldon Blackman, Educator, Conductor, Storyteller
In this episode of The Brand Called You, Dr Eldon Blackman an Educator, Conductor, and Storyteller shares his journey from teaching to starting his own education business, driven by a desire to meet students' needs more effectively. His background in music, particularly conducting, has influenced his approach to teaching and leadership, emphasizing that everyone can learn and improve. Dr. Blackman integrates his conducting experience by viewing students as whole individuals and creating a learning environment based on engagement and shared responsibility.
About Dr Eldon Blackman
Dr Eldon Blackman is an Educator, Conductor, and Storyteller.
Dr Eldon helps leaders learn how to communicate their vision so that it inspires their team to always go further.

Feb 27, 2024 • 26min
From Refugee to Renowned Publisher and Poet | Prabhu Guptara, Professor (Retired), Poet and Publisher
In a captivating conversation with Ashutosh Garg, retired professor turned poet and publisher, Prabhu Guptara unveils the remarkable journey that shaped his life and career. From the trials of being a refugee to establishing a global publishing empire, Guptara shares invaluable insights into the evolving landscape of the publishing industry and offers profound advice for aspiring authors. Delve into the story of resilience, passion, and unwavering commitment as Guptara sheds light on the essence of writing, the challenges of publishing, and the transformative power of storytelling.
[00:37] - About Prabhu Guptara
Prabhu is a retired professor. He's a poet and a publisher.
He is the Managing Director of Global Resilience Publishing.
He is a Publisher at Salt Desert Media Group Ltd and Pippa Rann books and media.