The Brand Called You

In a remarkable journey of self-discovery and empowerment, Christina Lecuyer has traversed from the lush greens of professional golf courses to becoming a beacon of confidence coaching. With a background as a professional golfer and TV host, she now stands as a guiding force, helping others unlock their full potential. Join us as we delve into Christina's inspiring story and the profound impact she is making along the way. [00:39] - About Christina Lecuyer Christina is a confidence coach. She is the host of a podcast, ‘Decide it's Your Turn Podcast.’  She is a former professional golfer and a TV host. Christina is a member of the YPO.

In this episode of "The Brand Called You" vodcast and podcast, the host interviews Dr. Vinika Rao, an accomplished professional from academia based in Singapore, focusing on diversity, equity, and inclusion (DEI). Dr. Rao shares her journey from a corporate career to academia, emphasizing the importance of embracing change and finding one's calling. She discusses the evolving concept of DEI and the challenges faced by companies in implementing DEI strategies, highlighting the need for specificity, accountability, and disclosure. Dr. Rao addresses common misconceptions about DEI, emphasizing the importance of cognitive diversity and inclusion. She explains how gender diversity in leadership positively impacts organizational performance and delves into the intersectionality of diversity in the workplace. Dr. Rao suggests actionable steps for companies to create a more inclusive culture, focusing on the concept of allyship. She discusses leveraging technology for DEI initiatives while being mindful of its potential negative impacts.   About Dr. Vinika Rao Dr. Vinika Rao has extensive experience in academia, holding positions such as Executive Director of INSEAD's Africa Initiative and the Hoffman Institute for Business and Society in Asia. She serves on multiple boards and advisory boards, showcasing her commitment to driving impactful change in various organizations and sectors. Dr. Rao's journey reflects a transition from a successful corporate career to academia, where she found her calling in promoting diversity, equity, and inclusion (DEI) in the workplace.

In this episode of The Brand Called You, Claire Pedrick, founding partner of 3D Coaching and an author shares insights from her extensive coaching experience. She discusses her journey, the importance of simplifying coaching, common misconceptions about coaching, systemic thinking, handling resistance, and achieving true partnerships with coachees. Claire emphasises the effectiveness of coaching when it facilitates deep thinking and transformational change. She also touches on her book "The Human Behind the Coach" and advises aspiring coaches to keep it simple and prioritise the coachee's wisdom.   00:09- About Claire Pedrick   Claire Pedrick is a founding partner of 3D Coaching and author of books such as "Simplifying Coaching" and "The Human Behind the Coach." She's also the recipient of the 2022 Outstanding Contribution to Coaching award from the Henley Business School. Claire is one of the first coaches to be assessed under the new MCC criteria that came in 2012.

In a world dominated by technological advancements and scientific breakthroughs, Shivani Modi stands at the forefront of a unique journey towards mind mastery and conscious living. As the co-founder of Ceekr, a groundbreaking research and technology platform, Shivani is on a mission to spread mind literacy across the globe. In this episode, she delves into her professional journey, the core principles behind Ceekr, and the transformative impact it can have on our lives.  [00:17] - About Shivani Modi Shivani is the Co-Founder of Ceekr. She is very active in Delhi Crafts Council and Kamala, the Craft Shop.

In a world where entrepreneurship is often glamorised, Brian Will stands as a beacon of practical wisdom and hard-earned experience. Join us as we embark on a journey through the entrepreneurial seas with Brian, a seasoned author, serial entrepreneur, and sales management expert. Welcome to a conversation where every twist and turn reveals a new nugget of entrepreneurial gold. [00:36] - About Brian Will Brian is a bestselling author. He is a serial entrepreneur and industry expert in sales and management consulting.

In this episode of The Brand Called You, Basudha Shrivastav Narula, Founder & MD of ExpressEarth Digital Services and EmpFly Services, recounts her entrepreneurial odyssey from a corporate role to helming two distinct ventures. She elucidates the inspiration behind ExpressEarth, a MICE (Meetings, Incentives, Conferences, and Exhibitions) company, rooted in streamlining corporate travel processes. Basudha underscores the significance of direct flights, emerging destination trends, and tech integration in orchestrating successful events. She then elaborates on EmpFly, a travel expense management software that seamlessly integrates with accounting systems, providing a hassle-free experience for employees and managers.   About Basudha Shrivastav Narula Basudha Shrivastav Narula is the Founder & MD, of ExpressEarth Digital Services & EmpFly Services Pvt Ltd. She has been recognized and felicitated several times. She has been awarded Top 30 Women Entrepreneurs 2021 by IWIL India

In this episode of The Brand Called You, Shweta Vyas Shraddha, co-founder of Upside Health, discusses her entrepreneurial journey in creating a brand focused on metabolic health and healthy eating. She shares her personal experience of overcoming metabolic disorders, which inspired her to build a solution for sustainable healthy lifestyles through nutritious yet tasty food products. Shweta highlights the importance of understanding metabolic health, debunking myths about healthy eating, and emphasizing the role of diet in overall well-being. She elaborates on her approach to balancing taste and nutrition, incorporating superfoods, and leveraging technology for personalized nutrition solutions.    00:09- About Shweta Vyas Shweta Vyas Shraddha is the co-founder of Upside Health. She has also Co-Founded AugmentIQ Data Sciences (Acquired by LTI). She is a passionate health and fitness enthusiast she is also a health-food advocate and amateur powerlifter.

From humble beginnings in a garage to pioneering the e-commerce landscape globally, Vishal Sheth's journey embodies the spirit of entrepreneurship and sustainability. As the founder of Battery Mate, Australia's premier platform for rechargeable batteries, Vishal has navigated the seas of business with unwavering dedication and innovation. In this interview, we delve into his remarkable story, uncovering the strategies, challenges, and lessons that have shaped his path. Join us as we explore the intersection of e-commerce and sustainability, gaining invaluable insights from a true trailblazer in the field. [00:33] - About Vishal Sheth Vishal is the Founder and Chief Executive Officer of the Timetech Group. He started his entrepreneurial journey alongside his corporate job on a part time basis.  

In the dynamic world of advertising and marketing, understanding cultural nuances is paramount for global brands seeking success beyond borders. Martin Karaffa, a seasoned leader in the field, shares his expertise on decoding culture and crafting effective marketing strategies. Join us as we delve into his journey, iconic campaigns, and valuable insights into navigating diverse markets [00:39] - About Martin Karaffa Martin is the Decoder of Culture for Global Brands and Organisations. He has worked on some iconic brands in the world like Diageo, Citibank, Ford, Jaguar, Kellogg's, Nestle, KitKat, Unilever, Magnum, TRM, Sunsilk, Mercedes-Benz, and the United Nations.

In this episode of The Brand Called You, Bruno Bianchini, a sustainability coordinator at Google and a sustainability master's student at Harvard University, discusses his journey and how growing up on a farm in Italy sparked his interest in sustainability. He emphasises the importance of integrating sustainability into business practices and overcoming misconceptions about sustainability, such as focusing solely on carbon emissions and thinking it's only for large corporations. Bruno shares insights into how he supports startups and SMEs at Google through education and industry initiatives. He discusses the challenge of balancing economic growth with sustainability and the potential of biomimicry.   About Bruno Bianchini   Bruno Bianchini is a sustainability coordinator with Google and a sustainability master's student at Harvard University. Bruno's helps small and medium businesses rethink their operations to cut losses and get back to profitability. Bruno worked in two different countries and led successful digital businesses in Italy and the MENA region.