The Brand Called You

In this episode of The Brand Called You, Babette Bensoussan, a decision-making expert, life, leadership, and business coach, and a specialist in competitive intelligence and strategy shares her journey from working in marketing for companies like Levi Strauss and Apple to starting her consulting practice. She emphasizes the importance of decision-making in entrepreneurship and leadership, highlighting common challenges such as biases and limiting beliefs. Bensoussan also explains her approach to coaching, focusing on cognitive behaviour and challenging clients' thought patterns. She discusses the role of competitive intelligence in understanding market dynamics, predicting trends, and supporting strategic decision-making. They cover topics such as ethical considerations in gathering competitive intelligence, utilizing information for strategic planning, and balancing the need for information with the risk of overload. Bensoussan emphasizes the importance of asking the right questions to drive effective decision-making and intelligence gathering.   00:34- About Babette Bensoussan Babette is the Decision-Making Maverick.  She is a life leadership and business coach. She's also a competition and strategy specialist.  And she's the co-author of four best-selling books on business analysis. 

In the dynamic world of event management, staying ahead requires more than just logistical prowess; it demands innovation. Meet Rob Eveleigh, the trailblazing Managing Director of Brightelm, a company redefining event experiences. With a background deeply rooted in hospitality and a penchant for creative solutions, Rob brings a fresh perspective to the industry. Join us as we delve into his journey, exploring how innovation is shaping the future of event management.  [01:18] - About Rob Eveleigh Rob is the Founder and Managing Director of Brightelm, an event management company. He has a background in the hospitality industry, with experience ranging from event catering to managing major events like EURO 96 and the Brit Awards.

In the dynamic world of entrepreneurship, early-stage startups often find themselves at a critical juncture, seeking not just capital but also guidance, mentorship, and strategic support to navigate the complexities of growth. It's within this landscape that visionaries like Sharad Bansal, Founding Partner of Warmup Ventures, have emerged with a mission to redefine the paradigm of startup support. With a keen understanding of the challenges faced by founders and a commitment to fostering innovation, Bansal's vision for early-stage startup support transcends traditional investment models. Let's explore how his insights and strategies are shaping the future of the startup ecosystem. [00:46] - About Sharad Bansal Sharad is the Founding Partner of Warmup Ventures. He is the Co-Founder of Tinkerly

In this episode of The Brand Called You, Katrena Friel, a keynote speaker, author, mentor, and personal branding expert, delves into her inspiring journey, overcoming burnouts at a young age and pivoting towards a purpose-driven career. She shares her expertise in coaching and mentoring corporate executives transitioning into entrepreneurship, guiding them through common challenges and emphasizing the importance of emotional intelligence. Katrena also unveils her unique "DONE4U" approach and the seven streams of income model, empowering individuals to establish a robust personal brand business. Additionally, she highlights the significance of personal branding, storytelling, and differentiation strategies in a crowded market, offering invaluable insights for both entrepreneurs and intrapreneurs alike.   00:35- About Katrena Friel Katrena Friel is a keynote speaker, author, mentor, and personal branding expert. She also had over 25 years of experience as a business mentor. She has multiple certifications and awards in training and development, leadership and management, and organisational effectiveness.

In this episode, Raj Yavatkar, Chief Technology Officer of Juniper Networks, imparts his wisdom on fostering innovation, navigating the future of networking technologies, and nurturing tech leadership. He elucidates the key qualities required for tech leaders, such as humility, constant learning, and fostering connections with engineers. Raj illuminates his approach to balancing innovation with security imperatives, emphasizing the integration of security architects from the onset. He expounds on the pivotal role of AI and machine learning in evolving network security while highlighting the potential threats posed by generative AI. He further delves into strategies for delivering cloud networking infrastructure, emphasizing systematic capacity planning and cultivating technical leadership within teams.   About Raj Yavatkar Raj Yavatkar is the Chief Technology Officer of Juniper Networks.  He is a board member and advisor to startups and an angel investor.  He has earlier worked with Google and Intel.

Discover the extraordinary journey of Srinivas Rao, the host of the Unmistakable Creative Podcast, as he navigates through the unexpected twists of life to emerge as a beacon of creativity. With a unique blend of authenticity and curiosity, he transcends trends and explores timeless truths. From challenging the status quo to fostering unmistakable creativity, his path offers valuable insights for those seeking their unmistakable calling.  [00:34] - About Srinivas Rao Srinivas is the host of the ‘Unmistakable Creative Podcast.’ He is also an author.

In the labyrinthine world of pharmaceuticals, ensuring the safety of drugs is a critical yet often overlooked aspect. Meet Kim Witczak, an international drug safety advocate and speaker hailing from Minneapolis, USA. Kim's journey is marked by personal tragedy turned into a tireless crusade for accountability and transparency in the pharmaceutical industry. In this conversation, we delve into Kim's insights, challenges, and victories in her quest for safer drugs and a more ethical pharmaceutical landscape. [00:31] - About Kim Witczak Kim is an International Drug Safety Advocate and Speaker. She was instrumental in helping to get the FDA black-box suicide warnings added to anti-depressants in 2004 and 2006. Kim is currently a consumer representative on the FDA Psychopharmacologic Drug Advisory Committee. She has been recognised and felicitated several times.

In this episode, Bill Fisse, a 40-year HR veteran from Citi, shares his insights on the evolving role of human resources and his passion for coaching early career professionals. He chronicles his transformative career journey at Citi, initially drawn to the combination of business acumen and a focus on people management. Bill elucidates the driving force behind the shift of HR from an administrative function to a strategic imperative, aligning human capital strategies with business objectives for organizational success.   About Bill Fisse Bill is the founder and President of Early Career Executive Coaching (ECEC). He's a 40-plus-year career veteran with Citi, as an HR executive, where he managed Human Resources globally for several of Citi's largest consumer and institutional businesses.   He has expertise in the importance of developing and sustaining a personal leadership brand aligned with an individual's values and beliefs.

In this episode, Dr Larisa Corda, an obstetrician, gynaecologist, and fertility specialist, shares her holistic approach to reproductive health and preconception care. She chronicles her transformative journey, rooted in her Yugoslavian upbringing and exposure to the disproportionate impact of war and trauma on women and children. Larissa elucidates the driving force behind her integrative approach, which bridges Western medicine with ancient Eastern wisdom, drawing inspiration from the groundbreaking work of Dr. Christiane Northrup.    About Dr Larisa Corda Dr Larisa Corda is an obstetrician and gynaecologist with a specialist in fertility.  She's a TV doctor and the author of a book titled The Conception Plan.  She believes in a mind-body holistic approach to well-being and fertility, combining the best of modern cutting-edge science with the ancient wisdom of complementary approaches. 

Welcome to another episode of The Brand Called You, where we explore the journeys of accomplished professionals from around the world. Today, we are excited to dive into the world of creative excellence with Kasper Sierslev, the Chief Commercial and Creative Officer of Zite. With a background rooted in traditional advertising, Kasper has emerged as a trailblazer in the realm of in-house creative teams. Join us as we uncover Kasper's insights and strategies for driving innovation and building high-performing in-house teams that redefine the boundaries of creativity. [00:33] - About Kasper Sierslev Kasper is the Chief Commercial and Creative Officer of Zite. He is also an author of two books.