The Brand Called You

In today's competitive world, building an authentic personal brand is crucial for long-term success. Prof. Hubert Rampersad, author of Authentic Personal Branding, outlines a powerful four-step process to help individuals define and sustain their personal brand. He emphasises that aligning behaviour with personal values, maintaining integrity, and fostering emotional intelligence are key elements to sustaining a strong personal brand. Join now to learn more about the process and build your authentic personal brand.  [00:36] - About Prof. Hubert Rampersad Professor Rampersad is the Founder of the Centre of Excellence in Purpose-Driven Design Innovation. He is the author of several books, including, “Authentic Personal Branding.” He is also the author of a book titled, “Ecodesign Thinking for Personal, Corporate and Social Innovation.”

In today’s fast-paced world, leaders are challenged like never before, needing to navigate the complexities of global markets, rapid technological advancements, and a diverse workforce. Leadership now demands more than just task management; it requires agility, emotional intelligence, and the ability to inspire and motivate teams. John Zettler, an expert in leadership development, highlights key challenges such as maintaining clear communication, fostering innovation, and ensuring psychological safety in the workplace. By mastering these skills, leaders can not only address current challenges but also drive their organisations toward long-term success in an ever-changing environment.  [00:41] - About John Zettler John is the President of Fairwinds Training and Development. He is a Leadership and Executive Coach.

In this insightful episode of The Brand Called You, Dr. Susan Hetrick, founder of Zuhra and expert in organizational psychology, shares her extensive experience in transforming toxic work environments into thriving, respectful workplaces. From her groundbreaking Respect Framework to practical strategies for managing culture during crises, Dr. Hetrick provides valuable advice for leaders and HR professionals aiming to build and sustain positive organizational cultures. Tune in to learn how to enhance workplace respect, tackle toxic behaviors, and lead with empathy. 00:35- About Dr. Susan Hetrick Susan is the founder of Zuhra.  She's an organizational psychologist and a workplace culture consultant.  She's also the author of a book titled Toxic Organizational Cultures and Leadership: How to Build and Sustain a Healthy Workplace. 

In this episode, Von Hernandez, Global Coordinator of Break Free From Plastic dives into the escalating plastic pollution crisis, its impact on marine ecosystems and human health, and the pressing need for innovative solutions. Hernandez shares his journey from environmental activism to leading a global movement against plastic waste, offering a compelling vision for a sustainable future. 00:39- About Von Hernandez Von is a global coordinator for Break Free From Plastic.  He received the Goldman Prize for leading a campaign in the Philippines that secured the world’s first national ban on incinerators.

In this episode, Julie Winkle Giulioni, co-author of 'Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Still Want,' discusses the updated strategies for effective career development amidst today’s changing work environment. She delves into the importance of hindsight, foresight, and insight in career conversations, and addresses the challenges of psychological safety and proximity bias in remote and hybrid settings. Discover actionable tips for managers to foster growth and engagement in their teams. 00:35- About Julie Winkle Giulioni Julie is the co-author of a book titled, Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Still Want.  She's also the author of a book titled Promotions Are So Yesterday: Redefine Career Development. Help Employees Thrive. She is a regular columnist for Training Industry Magazine and SmartBrief and contributes articles on leadership, career development, and workplace trends to numerous publications.

In this enlightening episode, Carolyn Sandel, founder of Older Stronger Wiser Counseling, discusses her journey from helping her brother with special needs to becoming a leading expert in geriatric social work. She delves into strategies for supporting those with Alzheimer's and their caregivers, highlighting the importance of empathy, mindfulness, and community engagement. Sandel also addresses the unique challenges faced by LGBTQ elders and the impact of isolation and stress on caregiving. 01:29- About Carolyn Sandel Carolyn is the principal, the CEO, and the founder of Older Stronger Wiser Counseling in Western Massachusetts. She provides mental health counseling to older adults and their caregivers right out of the comfort of their own homes.  Before starting this agency, she had over 20 years of experience in the aging services field, including spearheading many initiatives, like running one of the first assisted living facilities to become nationally accredited as an LGBTQ-friendly community.

In this insightful episode, Sandeep Tyagi, Chairman and CEO of Estee Capital and author of The Little Book of Big Gains, shares his personal journey through the financial world. From navigating the 2008 financial crisis to offering practical tips on how to create a solid investment plan, Sandeep emphasizes simplicity in investing and managing emotions. Discover how to avoid common pitfalls and create long-term wealth by mastering the basics of smart investing. With real-world advice on managing risks, understanding market trends, and utilizing technology, this episode is a must-watch for anyone looking to secure their financial future. 01:12- About Sandeep Tyagi Sandeep is the chairman and Chief Executive Officer of Estee Capital and the founder of Gulaq. He is the author of the book titled, The Little Book of Big Gains. He is a member of the YPO.

In the face of life's most challenging moments, the ability to find humour can be a powerful healing force. This belief lies at the heart of Saranne Rothberg's inspiring journey, where she turned a diagnosis of stage IV cancer into a mission to spread laughter and joy to others. As the founder of the Comedy Cures Foundation, Saranne has dedicated her life to helping people navigate through their darkest days with the light of humour. In this episode, we explore how humour can be a vital tool in healing and personal growth, offering hope and resilience in the face of adversity. [00:56] - About Saranne Rothberg Saranne Rothberg is the CEO of Comedy Cures Foundation. She is an award-winning speaker and a host of Beating Cancer Daily. She is a Stage IV Cancer Survivor.

Artificial Intelligence (AI) is dramatically transforming journalism, presenting both challenges and opportunities. Felix Zeltner, founder and CEO of Remote Daily, offers a unique perspective on this shift. With over 20 years in journalism, Zeltner explores AI's dual impact: the disruption from AI-driven content creation and the new tools available for journalists. His insights shed light on how AI is reshaping journalism, emphasising the need for balance between technological advancements and journalistic integrity. [00:21] - About Felix Zeltner Felix is an award-winning journalist and author based in New York City. He is the Founder and CEO of Remote Daily. He is also the host of the Dubai Future Foundation and the host of the Frankfurt Book Fair.

In this episode of "The Brand Called You," Senator Tony Loffreda shares his remarkable journey from being Canada's first Italian bond senator to a key player in national finance. Discover his insights on leadership, the importance of community, and his vision for a prosperous future. Senator Loffreda's experience spans decades in banking and public service, offering a wealth of wisdom on overcoming challenges and driving positive change. 00:40- About Senator Tony Loffreda Senator Loffreda was appointed to the Senate of Canada in 2019 by the Governor General of Canada.  He is the first Canadian bond senator of Italian descent.  He sits on the standing Senate Senate Committee on national finance and the standing Senate Committee on internal economy budgets and administration.  He also serves as deputy chair of the Standing Senate Committee on Banking, trade, and the Economy.  Senator Loffredo was the former vice chairman and executive at the Royal Bank of Canada. He’s been recognized, felicitated, and awarded several times.