The Brand Called You

Elaine MacDonald joins the Leaders Who Care series for a heartfelt and eye-opening conversation on navigating corporate life, honoring immigrant roots, and unlocking the power of business for social good. A dynamic connector and mission-driven leader, Elaine inspires others to get off the bench and make a difference.00:14- About Elaine MacDonaldElaine was the CEO of the Knowledge Impact NetworkElaine is a seasoned executive, board member, and advisor with a proven track record of driving results across diverse sectors.

In this episode of The Brand Called You, Casey LaFrance, a renowned expert in project management and AI integration shares his insights on how AI is reshaping leadership, project management, and education, emphasizing the importance of human-centered approaches and evidence-based governance. His unique perspective as an author and educator offers valuable lessons for leaders in both the public and private sectors.00:37- About Casey LaFranceCasey is a project management and a change leadership expertHe's an author of a book titled Targeting Discretion: A Guide for Command Staff, Frontline Officers, and Students.

In this episode of The Brand Called You, Geoff Woods, author of The AI Driven Leader shares his journey from driving massive growth at Jindal Steel to harnessing AI for smarter decision-making. Learn how AI is reshaping leadership, strategy, and growth, and discover practical ways to use AI to elevate your decision-making process.00:34- About Geoff WoodsGeoff is an author of a book titled The AI driven leader, harnessing AI to make faster, smarter decisions. He has a close connection with India because he worked in India as the former Chief Growth Officer of Jindal Steel & Power Ltd.

Satori Shakoor, a celebrated storyteller and social entrepreneur, has redefined the power of storytelling through her platform, The Secret Society of Twisted Storytellers. Her journey from music to theater, and from social entrepreneurship to award-winning storytelling, demonstrates how narrative can heal and inspire change. With an unyielding belief in the transformative power of stories, Satori’s mission is to create spaces where stories help people find hope, understanding, and connection.00:41- About Satori ShakoorSatori is a storyteller, a social entrepreneur, and a Kresge Literary Arts Fellow.She is the executive producer of the award winning The Secret Society of Twisted Storytellers.

In this powerful episode of The Brand Called You, Stephen Sakach—founder of The Zero Company and aiCMO—shares how building love into scalable systems is transforming marketing. Discover how empathy, authenticity, and AI can coexist to create meaningful customer connections and purpose-driven growth.00:35- About Stephen SakachSteven is the co-founder of aiCMO.He's the founder and Chief Executive Officer of the Zero Company, and he's the host and producer of the Bliss Business Podcast.

In this podcast, Teresa Maria Alarcos Tamayo talks about her journey from a curious young girl to an influential leader, sharing insights into her career, family life, and passion for empowering women in business. Her journey emphasizes the importance of curiosity, emotional intelligence, and inclusive leadership.00:10- About Teresa Maria Alarcos TamayoTeresa Maria Alarcos Tamayo is the founder of W Startup Community.Teresa is passionate about creating long-lasting and sustainable corporate value in tech companies.

Scott Weber, former UN peacebuilding leader, shares his transformative journey from the UN to the world of investment, demonstrating how leaders can shape a better world by focusing on people, trust, and inclusive economic development. His work with Peaceinvest highlights the importance of merging social impact with profitable investments, building bridges for lasting peace and stability in conflict-prone regions.00:09- About Scott WeberScott is the President and CEO of Peaceinvest, a global investment company headquartered in Geneva.He is driven to transform the world of finance into a powerful instrument for positive change. 

Wes’s journey from a paper route at 12 years old to becoming a leader in biotech and healthcare is a testament to his extraordinary work ethic, sharp analytical skills, and dedication to making impactful changes. His story highlights how early challenges can fuel transformative success, blending engineering, marketing, and data to drive innovation in healthcare.00:09- About Wes WheelerMr. Wheeler is the Chief Executive Officer and board member of LabConnect, Inc.He has served on the board of directors of Evotec since June 2024. He previously served as president of UPS Healthcare from 2020 to 2023 and chief executive officer of its subsidiary Marken LLP from 2011 to 2019, chief executive officer, president and director of Patheon (now a Thermo Fisher Scientific company) from 2007 to 2010.

In a rare and vulnerable conversation, tech veteran Mark Fister shares the three powerful inflection points that shaped his extraordinary journey—from being discovered by John McAfee to realizing the power of humility, to making it his mission to solve systemic unemployment among autistic individuals. A story of insight, growth, and purpose.00:09- About Mark FisterMark Fister is the Co-Founder and CTO of Haystack.

In this episode of The Brand Called You, Global top-ranked executive coach Brenda Bence shares her journey from managing billion-dollar brands to coaching top leaders across six continents. She dives into imposter syndrome at the C-suite, global leadership challenges, and powerful habits that drive real impact. A must-watch for leaders navigating complexity in today’s fast-paced world.00:37- About Brenda BenceBrenda is ranked number three executive coach globally.She's a billion dollar C-suite coach.She's also an author of several award winning corporate and leadership branding books.