The Brand Called You

In this episode of The Brand Called You, Elie Jacobs, founding partner of Purposeful Advisors, shares key insights into the evolving world of Public Affairs and Communications, covering everything from corporate storytelling to crisis communication and the impact of AI. Tune in for valuable lessons on how to navigate today’s media and geopolitical landscapes.00:40- About Elie JacobsElie is the founding partner of Purposeful Advisors. He began his communications career as a press aid in the post presidential office of President Bill Clinton.

In this episode of The Brand Called You, Seetha Cristian, Executive Director at Standard Chartered Bank, shares her transformative journey in the world of banking, technology, and leadership. From overcoming job loss to becoming Asia’s Woman Leader of 2024, Seetha’s story provides key insights on embracing change, the role of AI in business, and how to develop future-ready leaders.00:40- About Seetha CristianSeetha is the Executive Director for liquidity and IRRBB technology at the Standard Chartered Bank.She has been recognized as Asia's woman leader of 2024.She's also been honored six times as LinkedIn top voice.

Harrison's rise—from Hong Kong to Canada, Waterloo to McKinsey, and now Group Chief Strategy Officer at e&—is a story of reinvention, vision, and driving global transformation. His insights on AI, telecom, and strategic foresight are reshaping the industry.00:09- About Harrison LungHarrison Lung is the Group Chief Strategy Officer of e&.He was appointed in 2023 and oversees corporate strategy and planning, mergers and acquisitions (M&A), venture capital, Group transformation, ESG and sustainability.

In this episode of The Brand Called You, Bhadresh Patel, COO of RGP, shares about his leadership journey, the intersection of technology and business, and how RGP is reshaping the consulting industry with a unique, flexible work model. Discover insights into the evolving world of AI, operational challenges, and how consulting firms are navigating the future.00:34- About Bhadresh PatelBhadresh is the Chief Operating Officer of RGP, which is a NASDAQ listed company. 

In this episode of The Brand Called You, Atul Raja, a seasoned marketing expert and fractional CMO, shares his journey and insights into transforming businesses through strategic marketing leadership. From his unique take on surrogate marketing to guiding startups, Atul reveals essential lessons for scaling brands with agility and purpose.00:36- About Atul RajaAtul is a marketing consultant and a Fractional CMO.

In this episode of The Brand Called You, economist Willem Buiter, former global chief economist at Citigroup, shares invaluable insights on the current global economic crisis, the role of economists, and the future of trade policies in uncertain times.00:36- About Willem BuiterWillem Buiter is an American-British economist with Dutch heritage, currently based in the US.He is a former Global Chief Economist at Citigroup, now serving as an independent economic advisor.He has an academic background from prestigious institutions like LSE, Yale, and Cambridge, with contributions to the Financial Times and scientific research.

In this powerful episode of The Brand Called You, CEO Scott Brandley shares how trust, authenticity, and bootstrapping led to the global success of Shopper Approved and Trust Guard. Learn how to turn customer reviews into powerful marketing assets and build lasting brand credibility in a digital world.00:39- About Scott BrandleyScott is the Chief Executive Officer of Shopper Approved and Trust Guard.He's the co-author of a book titled Reputation King.

In this episode of The Brand Called You, Tarun Rai, a seasoned leader in advertising, marketing, and media, who reflects on his journey from Asian Paints to leading iconic brands like Wunderman Thompson and BBC Worldwide Media shares invaluable insights into leadership, corporate culture, and the ever-changing landscape of brand building.00:38- About Tarun RaiTarun is the Co-Chairman of the Start Design Group, UK.He is the former chairman and Group Chief Executive Officer of Wunderman Thompson APAC.He was the Chief Executive Officer of Worldwide Media( TOI+ BBC Worldwide JV).Tarun was recognized as India's most trusted CEO by WCRC in 2018 and Asia's most people focused CEO by HR Excellence Awards Singapore.

From growing up in a small town in India to becoming a leading healthcare investor, Shubhra’s journey is defined by grit, resilience, and a passion for transforming healthcare. She shares her defining moments, the pivot from medicine to business, and how she’s now shaping the future of healthcare investing.00:09- About Dr Shubhra JainShubhra Jain is the Head of Healthcare Investments at Tarsadia Investments. She has a background in medicine and holds a Bachelor of Medicine, Bachelor of Surgery (MBBS) degree. Her educational qualifications include an MBA in Marketing and Brand Management from MICA, as well as an MBA in Business Administration and Management from the Symbiosis Centre for Management and Human Resource Development.

Musa Konneh’s journey from a difficult childhood to becoming a passionate advocate for young mothers in Sierra Leone highlights the power of community care. With his work, he's helping young mothers gain education, employment, and dignity. His efforts aim to break down societal barriers and create a more inclusive society.00:12- About Musa KonnehMusa is a passionate advocate for human, women’s, girls and children’s rights in Sierra Leone.He serves as Continental Youth Director for the Ken G Morka Foundation Regional Impact Leader and Executive Coordinator Research To Empower National Director for Youth in Leadership Transformation Africa, and Programme Director of the Movement for Education and Advocacy Network Salone.