The Brand Called You

The Brand Called You
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May 15, 2025 • 44min

Empowering Women, Shaping Future Leadership | Teresa Maria Alarcos Tamayo, Chair and Founder, W Startup Community

In this podcast, Teresa Maria Alarcos Tamayo talks about her journey from a curious young girl to an influential leader, sharing insights into her career, family life, and passion for empowering women in business. Her journey emphasizes the importance of curiosity, emotional intelligence, and inclusive leadership.00:10- About Teresa Maria Alarcos TamayoTeresa Maria Alarcos Tamayo is the founder of W Startup Community.Teresa is passionate about creating long-lasting and sustainable corporate value in tech companies.
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May 14, 2025 • 35min

Building Trust Through Leadership | Scott Weber, President and CEO of Peaceinvest

Scott Weber, former UN peacebuilding leader, shares his transformative journey from the UN to the world of investment, demonstrating how leaders can shape a better world by focusing on people, trust, and inclusive economic development. His work with Peaceinvest highlights the importance of merging social impact with profitable investments, building bridges for lasting peace and stability in conflict-prone regions.00:09- About Scott WeberScott is the President and CEO of Peaceinvest, a global investment company headquartered in Geneva.He is driven to transform the world of finance into a powerful instrument for positive change. 
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May 14, 2025 • 51min

From Engineering to Executive Leadership | Wes Wheeler, CEO & Director, LabConnect

Wes’s journey from a paper route at 12 years old to becoming a leader in biotech and healthcare is a testament to his extraordinary work ethic, sharp analytical skills, and dedication to making impactful changes. His story highlights how early challenges can fuel transformative success, blending engineering, marketing, and data to drive innovation in healthcare.00:09- About Wes WheelerMr. Wheeler is the Chief Executive Officer and board member of LabConnect, Inc.He has served on the board of directors of Evotec since June 2024. He previously served as president of UPS Healthcare from 2020 to 2023 and chief executive officer of its subsidiary Marken LLP from 2011 to 2019, chief executive officer, president and director of Patheon (now a Thermo Fisher Scientific company) from 2007 to 2010.
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May 13, 2025 • 57min

Three Moments. One Life Shift. | Mark Fister, Co Founder, CTO, Haystack

In a rare and vulnerable conversation, tech veteran Mark Fister shares the three powerful inflection points that shaped his extraordinary journey—from being discovered by John McAfee to realizing the power of humility, to making it his mission to solve systemic unemployment among autistic individuals. A story of insight, growth, and purpose.00:09- About Mark FisterMark Fister is the Co-Founder and CTO of Haystack.
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May 13, 2025 • 27min

Leading at the Top | Brenda Bence, Ranked #3 Executive Coach Globally; Billion-Dollar C-Suite Coach

In this episode of The Brand Called You, Global top-ranked executive coach Brenda Bence shares her journey from managing billion-dollar brands to coaching top leaders across six continents. She dives into imposter syndrome at the C-suite, global leadership challenges, and powerful habits that drive real impact. A must-watch for leaders navigating complexity in today’s fast-paced world.00:37- About Brenda BenceBrenda is ranked number three executive coach globally.She's a billion dollar C-suite coach.She's also an author of several award winning corporate and leadership branding books.
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May 13, 2025 • 23min

Revolutionizing Branding in Web3 | Jaime Schwarz, Founder and Creator, Brand Therapy

In this episode of The Brand Called You, Jaime Schwarz, branding expert and founder of Brand Therapy discusses his transition from agency life to building his own ventures, the importance of authentic branding, and the future of Web3 technologies in business. Schwarz shares insights on branding, product-market fit, and the role of NFTs in a digital-first world.00:35- About Jaime SchwarzJaime is the founder and creator of Brand Therapy.He has served as a fractional Chief Marketing Brand Officer, brand creative and strategy officers for many startups
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May 12, 2025 • 26min

Insights That Drive Real Change | Sharmila Das, Chairwoman & Founder Director, Purple Audacity Research & Innovation, India

In this inspiring episode of The Brand Called You, Sharmila Das—Chairwoman of Purple Audacity Research & Innovation on her 40-year journey in market research discusses how curiosity and empathy shaped her entrepreneurial path, why qualitative research remains vital, and how research drives real-world social impact, from polio eradication to women’s reproductive rights.00:42- About Sharmila DasSharmila is the Chairwoman and founder director of Purple Audacity Research & Innovation in India. She was recognized amongst the top 75 Insights Legend in 2023 across the world by ESOMAR- Insights250  and she has published several papers. 
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May 12, 2025 • 28min

Stories Born from Silent Streets | Rochelle Potkar, Poet, Author, Screenwriter

In this inspiring episode of The Brand Called You, acclaimed poet, author, and screenwriter Rochelle Potkar opens up about her storytelling roots, the power of observation, the intimacy of poetry, and how every idea knows what it wants to become. From the quiet streets of Kalyan to the pulse of Mumbai, Rochelle shares insights on creativity, resilience, and the magic of listening deeply to stories waiting to be told.00:32- About Rochelle PotkarRochelle is the poet. She's an author and a screenwriter. 
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May 10, 2025 • 21min

Lead with Purpose, Not Power | Garry Ridge, Chairman Emeritus, WD 40 Company; Author, 'Any Dumb Ass Can Do It'

In this powerful conversation, Garry Ridge, Chairman Emeritus of WD-40 Company and author of Any Dumb Ass Can Do It, shares timeless leadership lessons, the truth about culture, and why servant leadership isn’t soft—it’s strong. From the roots of WD-40’s success to building a workplace people escape to, not from, this episode is packed with actionable insights.00:40 - About Garry RidgeGarry is the Chairman Emeritus of the WD 40 company. He's also called the culture coach.He's the author of a book titled Any Dumb Ass Can Do It.
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May 10, 2025 • 28min

Unlocking Content's Revenue Potential | Garrett Perkins, Chief Revenue Officer, Givington’s

In this episode of The Brand Called You, Garrett Perkins, Chief Revenue Officer of Givington's, discusses his inspiring journey from nonprofit work to revolutionizing content and e-commerce. Learn how he helps content creators transform their ideas into profitable ventures and why customer engagement remains central to business growth.00:33- About Garrett PerkinsGarrett is the Chief Revenue Officer of Givington's. He has over 10 years of experience in the publishing and E-commerce industries.

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