The Brand Called You

The Brand Called You
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May 21, 2025 • 27min

Building Trust That Sells | Scott Brandley, CEO, Shopper Approved and Trust Guard; Co-author, 'Reputation King’

In this powerful episode of The Brand Called You, CEO Scott Brandley shares how trust, authenticity, and bootstrapping led to the global success of Shopper Approved and Trust Guard. Learn how to turn customer reviews into powerful marketing assets and build lasting brand credibility in a digital world.00:39- About Scott BrandleyScott is the Chief Executive Officer of Shopper Approved and Trust Guard.He's the co-author of a book titled Reputation King.
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May 20, 2025 • 36min

Defining Moments in Leadership | Tarun Rai, Fmr Chairman and Group CEO, Wunderman Thompson,South Asia

In this episode of The Brand Called You, Tarun Rai, a seasoned leader in advertising, marketing, and media, who reflects on his journey from Asian Paints to leading iconic brands like Wunderman Thompson and BBC Worldwide Media shares invaluable insights into leadership, corporate culture, and the ever-changing landscape of brand building.00:38- About Tarun RaiTarun is the Co-Chairman of the Start Design Group, UK.He is the former chairman and Group Chief Executive Officer of Wunderman Thompson APAC.He was the Chief Executive Officer of Worldwide Media( TOI+ BBC Worldwide JV).Tarun was recognized as India's most trusted CEO by WCRC in 2018 and Asia's most people focused CEO by HR Excellence Awards Singapore.
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May 19, 2025 • 46min

Resilience and Innovation in Healthcare | Dr Shubhra Jain, Head of Healthcare Investments, Tarsadia Investments

From growing up in a small town in India to becoming a leading healthcare investor, Shubhra’s journey is defined by grit, resilience, and a passion for transforming healthcare. She shares her defining moments, the pivot from medicine to business, and how she’s now shaping the future of healthcare investing.00:09- About Dr Shubhra JainShubhra Jain is the Head of Healthcare Investments at Tarsadia Investments. She has a background in medicine and holds a Bachelor of Medicine, Bachelor of Surgery (MBBS) degree. Her educational qualifications include an MBA in Marketing and Brand Management from MICA, as well as an MBA in Business Administration and Management from the Symbiosis Centre for Management and Human Resource Development.
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May 19, 2025 • 35min

Empowering Sierra Leone's Young Mothers | Musa Konneh, Development Officer, Forum For Empowerment and Transformation Of Young Leaders

Musa Konneh’s journey from a difficult childhood to becoming a passionate advocate for young mothers in Sierra Leone highlights the power of community care. With his work, he's helping young mothers gain education, employment, and dignity. His efforts aim to break down societal barriers and create a more inclusive society.00:12- About Musa KonnehMusa is a passionate advocate for human, women’s, girls and children’s rights in Sierra Leone.He serves as Continental Youth Director for the Ken G Morka Foundation Regional Impact Leader and Executive Coordinator Research To Empower National Director for Youth in Leadership Transformation Africa, and Programme Director of the Movement for Education and Advocacy Network Salone.
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May 17, 2025 • 41min

Leading with Purpose and Impact | Elaine MacDonald, Knowledge Impact Network

Elaine MacDonald joins the Leaders Who Care series for a heartfelt and eye-opening conversation on navigating corporate life, honoring immigrant roots, and unlocking the power of business for social good. A dynamic connector and mission-driven leader, Elaine inspires others to get off the bench and make a difference.00:14- About Elaine MacDonaldElaine was the CEO of the Knowledge Impact NetworkElaine is a seasoned executive, board member, and advisor with a proven track record of driving results across diverse sectors.
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May 17, 2025 • 27min

AI-Driven Leadership Transformation | Casey LaFrance, Project Management & Change Leadership Expert

In this episode of The Brand Called You, Casey LaFrance, a renowned expert in project management and AI integration shares his insights on how AI is reshaping leadership, project management, and education, emphasizing the importance of human-centered approaches and evidence-based governance. His unique perspective as an author and educator offers valuable lessons for leaders in both the public and private sectors.00:37- About Casey LaFranceCasey is a project management and a change leadership expertHe's an author of a book titled Targeting Discretion: A Guide for Command Staff, Frontline Officers, and Students.
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May 16, 2025 • 28min

AI-Driven Leadership for Smarter Growth | Geoff Woods, Author, ‘The AI-Driven Leader’

In this episode of The Brand Called You, Geoff Woods, author of The AI Driven Leader shares his journey from driving massive growth at Jindal Steel to harnessing AI for smarter decision-making. Learn how AI is reshaping leadership, strategy, and growth, and discover practical ways to use AI to elevate your decision-making process.00:34- About Geoff WoodsGeoff is an author of a book titled The AI driven leader, harnessing AI to make faster, smarter decisions. He has a close connection with India because he worked in India as the former Chief Growth Officer of Jindal Steel & Power Ltd.
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May 16, 2025 • 27min

Transformative Power of Storytelling | Satori Shakoor, Storyteller, Social Entrepreneur, Kresge Literary Arts Fellow

Satori Shakoor, a celebrated storyteller and social entrepreneur, has redefined the power of storytelling through her platform, The Secret Society of Twisted Storytellers. Her journey from music to theater, and from social entrepreneurship to award-winning storytelling, demonstrates how narrative can heal and inspire change. With an unyielding belief in the transformative power of stories, Satori’s mission is to create spaces where stories help people find hope, understanding, and connection.00:41- About Satori ShakoorSatori is a storyteller, a social entrepreneur, and a Kresge Literary Arts Fellow.She is the executive producer of the award winning The Secret Society of Twisted Storytellers.
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May 15, 2025 • 22min

Empathy Meets AI in Marketing | Stephen Sakach, Co-Founder, aiCMO; Founder and CEO, Zero Company

In this powerful episode of The Brand Called You, Stephen Sakach—founder of The Zero Company and aiCMO—shares how building love into scalable systems is transforming marketing. Discover how empathy, authenticity, and AI can coexist to create meaningful customer connections and purpose-driven growth.00:35- About Stephen SakachSteven is the co-founder of aiCMO.He's the founder and Chief Executive Officer of the Zero Company, and he's the host and producer of the Bliss Business Podcast.
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May 15, 2025 • 44min

Empowering Women, Shaping Future Leadership | Teresa Maria Alarcos Tamayo, Chair and Founder, W Startup Community

In this podcast, Teresa Maria Alarcos Tamayo talks about her journey from a curious young girl to an influential leader, sharing insights into her career, family life, and passion for empowering women in business. Her journey emphasizes the importance of curiosity, emotional intelligence, and inclusive leadership.00:10- About Teresa Maria Alarcos TamayoTeresa Maria Alarcos Tamayo is the founder of W Startup Community.Teresa is passionate about creating long-lasting and sustainable corporate value in tech companies.

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