

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Mar 24, 2022 • 27min
Dramatically Transform Your Business | Kundan Kumar, Co-Founder, and Anti-CEO, Dramantram
Whatever your business is, chances are that your brand, marketing materials, and advertising can be further improved. Even a simple re-design of the logo can make a difference that adds value to your brand.
Today we have a very interesting personality who calls himself Anti-CEO. Kundan Kumar, Co-Founder, and Anti-CEO, Dramantram.
Dramantram (Pronounced Dra-Mann- Tram) is a creative agency that is empowering start-ups and enterprises with a human-centered & design-based approach to create, innovate and grow.
This is one of the accidental companies, it is the DRAMA and MANTRA.

Mar 24, 2022 • 30min
The Art of Survival—The works of persecuted, ostracized, and banned artists | Rachel Stern, CEO, Fritz Asher Society for Persecuted, Ostracized & Banned Art, Inc.
The Holocaust was a time in history that forever changed the world. It changed the way that we look at the world and the way that we look at the future. The Holocaust was one of the worst times in history because of the physical and mental pain that the Nazis put the Jewish people through. Today we have Rachel Stern, CEO Fritz Asher Society for Persecuted, Ostracized & Banned Art, Inc. She talks about the artists and Holocaust.
Rachel Stern is the Founding Director and CEO of Fritz Asher Society, an organization for persecuted, ostracized, and banned artists. She was born and educated in Germany. She worked in the Drawing and Prints department at The Metropolitan Museum of Art in New York for 10 years. In 2017, she was the recipient of the Hans-and-Lea Grundig Prize in recognition of her research about one of the artists named Fritz Asher.

Mar 23, 2022 • 26min
Role of a Coach | Toye Oshunbiyi, Founder and CEO, Business Leaders Coach
With the current globalisation and the fast pace of the working environment, the role of coaching cannot be overstated. Running a business or managing one as a leader can often get lonely, but with the right coach and guidance, one can find the answers one is looking for consciously or subconsciously.
Today, we have one such coach who takes us through the importance of coaching and the role of a coach.
Toye Oshunbiyi is the founder and CEO of Business Leaders Coach, an organisation on a mission to coach leaders and business executives.
Toye talks about his journey to start the Business Leaders Coach, as he got the self-awareness on the importance of coaching and leadership. He defines coaching as the ability to be able to facilitate the coachee’s thinking to help him/her realise his/her potential.

Mar 23, 2022 • 26min
Lemon Tree Hotels - Sustainability, Inclusion & Diversity | Aradhana Lal, Vice President, Sustainability and ESG, Lemon Tree Hotels
Sustainability, Inclusion, and Diversity, are three words that go together as a trinity. It is hard to define. If we look at it, we can see that diversity comes from the word "diverse" which is "different in nature or kind". So, inclusion is about bringing or keeping people together. Sustainability, on the other hand, is the ability to sustain.
To be sustainable, we need to be able to sustain. So, what does all this mean? What does this have to do with business and HR? In this episode, Aradhana Lal, Vice President, Sustainability and ESG, Lemon Tree Hotels explains these words in length.
Aradhana is a TEDx Speaker and leads Brand, Communications & Sustainability Initiatives at Lemon Tree Hotels – including planet/environment and people/inclusion and diversity.
Initially, it was started as a pilot but within two years, it was evident to us that it should be a part of the HR strategy and part of the business model.

Mar 22, 2022 • 25min
How To Become A Stand-Up Comedian? | Papa CJ, World-renowned Stand-up Comedian, Executive Coach, Author
Stand-up comedy is something many of us dream of, but how do you get started in the world of comedy? What's the process? Today, Papa CJ, World-renowned Stand-up Comedian, Executive Coach, Author is going to share his story and give you an idea of what you need to do to get started.
Papa CJ is an Executive Coach and an Author. He is an MBA from Oxford, and he has spoken at Harvard Business School. With over 2000 shows in over 25 countries, success for him is to bring joy to others.
He started Stand-Up comedy after quitting his well-paid job at IBM. He shares his story of getting into this art, which is mind-blowing.
Not only that, but he talks about various shows he did for different organizations and how they loved his show. Furthermore, he shares an incident where he protects the TCS brand and also performs his show in his style.

Mar 22, 2022 • 36min
Evolution of Innovation Economy | Gary Shapiro, President and CEO at Consumer Technology Association
Gary Shapiro is the president and CEO of the Consumer Technology Association (CTA). The association organizes CES, Consumer Electronics Show in Las Vegas, and other parts globally. It is one of the most influential tech events in the world. Gary has also authored three bestselling books on the importance of innovation. He also contributes his thoughts to several international media publications.
Gary recounts the numerous jobs he has done from a dishwasher to busboy to waiter to managing restaurants. The driving force in all his jibs has been the motivation for innovation. He talks about CTA, which is an NGO representing 1500 technology companies in America. He then talks about the annual event, CES (Consumer Electronics Show) that gathers investors, entrepreneurs, innovators, and media. It is a platform where people can share ideas.

Mar 21, 2022 • 27min
Building A Successful Startup | Devesh Chawla, Founder and CEO, Chatur Ideas - a one stop shop for startups
With the supporting business ecosystem that fosters growth and innovation, numerous startups are coming up to solve different problems. However, starting and constructively building a successful startup is not a walk in the garden. One needs the right attitude, knowledge, and several resources for it. Today, we have the founder of Chatur Ideas, a startup enabling platform that serves to solve the problems of entrepreneurs.
Mr. Devesh Chawla is the founder and CEO of Chatur Ideas, a one-stop solution for startups. Chatur is a Hindi word that translates to “Clever” in English. The platform provides adequate training and investment resources to entrepreneurs.
Devesh gives a detailed account of how his endeavors to build a startup at a young age led him to create Chatur Ideas. After his MBA, he was discouraged from starting his own business by various people in the commute industry.

Mar 21, 2022 • 24min
Slow Movement-Doing things at the Right Speed | Carl Honoré, Voice of The Slow Movement, Bestselling Author, Broadcaster
We live in an age of relativity where time is precious, we have become impatient and speed has become our new normal, we are so focused on doing it faster that we often forget what we are doing and whether what we are doing is of any value.
We have been told to run faster or lose in the race of life. But our guest for today has a different perspective. Carl Honoré, Voice of The Slow Movement, Bestselling Author, Broadcaster talks about doing things at the right speed.
Carl Honoré is an accomplished author from London. He is a Broadcaster and the Global Voice of Slow Movement.
He is an author of several books which are In Praise of Slow, Under Pressure, The Slow Fix, and the latest one is Bolder: How To Age Better And Feel Better About Aging.

Mar 19, 2022 • 24min
Need help planning your trip to Iceland? | Helga Kristin Fridjonsdottir, Owner of Iceland Unwrapped, a personalized travel planner
Do you love traveling? If yes, then you must be aware of all the fun it brings along with it. Traveling helps you discover new information about different places and people. But, on the other hand, traveling comes with a lot of hassles. You need to plan a lot before you travel.
Today, we have someone who is a pro at planning your trip to Iceland. We have the Owner of Iceland Unwrapped, a personalized travel planner, Helga Kristin Fridjonsdottir.
Who does not know about Northern Lights or Midnight Sun? But, do you know the best time to have a lifetime experience in Iceland? Helga gives us all the details.
She shares interesting stories of travelers. You will be amazed to know how Iceland Unwrapped works. If you are traveling to a new place, the best you can get is by connecting with locals. That’s exactly what Helga does.

Mar 19, 2022 • 27min
Accidentally Becoming an Agri-Tech Social Entrepreneur | Anil Kumar SG, Founder, and CEO, Samunnati, India's largest agri-tech enterprise
It is said that time makes the best decisions for us. This happened with our guest, Anil Kumar SG, too. Our guest for today, Anil Kumar SG, is the founder and CEO of Samunnati, India's largest Agri-Tech Enterprise. He says that moving to the Social sector was an accident for him.
He tells us that he started his career when he was 18 with Canara Bank. He had to discontinue his engineering to work. Later, he graduated in humanities and then did his MBA, both from distance learning mode. He still had a complex that he never went to a college so he took admission to a college. He also wanted to change his career to academics so he took GMAT and went to the Manila Asian Institute of Management to do his master's. There he got to learn about inspirational leadership and realized how microfinancing is changing the lives of people.


