

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

May 5, 2022 • 26min
Tips for all the Coaches out there! | Newell Eaton, Leadership Coach, Creative Group Facilitator
More and more people are recognizing the impact executive coaching can make on their lives and careers. A good executive coach can help clients achieve their business goals by facilitating reflection and helping them find their answers. Whether you are a new entrepreneur, an aspiring entrepreneur, a business owner, or a salesperson, you need a mentor. And who will be your mentor? Even if you are a die-hard self-starter, who doesn't need a mentor? Not having a mentor in your life can be a real bummer, especially when you are just starting out. You are also missing out on a lot of opportunities. You can make great connections with mentors, and you can learn from their mistakes.
We have one such person today as our guest who has been making a significant impact on the lives of others. We are pleased to welcome Newell Eaton, Leadership Coach, and Creative Group Facilitator.
If you’re interested in the future of coaching, the challenges of the coachee, and want to know how to evaluate a coach, don’t miss this episode!
Here are three reasons why you should listen to the full episode:
Discover how coaching evolved as a profession.
Learn how coaching is making a difference in the lives of professionals.
Understand how you can evaluate your coach.

May 4, 2022 • 26min
Reasons to Build Executive Presence | Shital Kakkar Mehra, Leading Executive Presence Coach for CEO's
Executive Presence! A quality that leaders aspire to build but struggle to explain explicitly. The term encapsulates several characteristics that need to be developed over time to become an exceptional leader that people aspire to follow.
What entails the meaning of the term? How to cultivate it? Is it intrinsic, or can it be developed? We know you have multiple queries, and we have all answered by today’s expert on Executive Presence, Ms. Shital Kakkar Mehra.
Shital Kakkar Mehra is the Leading Executive Presence Coach for CEOs. She is the author of the books: “Business Etiquette” and “Executive Presence: The P.O.I.S.E Formula for Leadership.” Shital is also a co-founder of an organisation called Katalyst for underprivileged girls. She is also the founder of GoBarefoot, a networking platform for development professionals.

May 4, 2022 • 25min
What is Urban Farming? | Vincent Wei, Co-Founder, Archisen, Singapore based Agritech Co, focussed on Urban Farming
Urban farming has been around for decades. Now, it's becoming more popular as people are realizing the need to reduce food miles and the environmental impact of raising animals, and the use of fertilizers and pesticides. While it sounds great in theory, the reality of farming in urban areas is not as easy.
As this episode will show, you will find there are a number of challenges faced by urban farmers.
Vincent Wei, Co-Founder, Archisen, Singapore-based Agritech Co, focussed on Urban Farming, talks to us about urban farming in depth.
Here are three reasons why you should listen to the full episode:
Learn about different forms of urban farming.
Learn how technology is changing urban farming.
Understand the challenges of urban farming.

May 3, 2022 • 23min
Enabling Promotability With Coaching | Amii Barnard Bahn, Founder, Barnard Bahn Coaching and Consulting
As one climbs the corporate ladder and reaches executive positions, coaching becomes more paramount for self-awareness, driving transformations, and facing critical challenges. Besides, executive coaching also helps the one in the race to reach the desired positions.
How does one promote one’s career? What are the challenges that one faces as one climbs the ladder? We have your answers covered in today’s discussion with a leading executive coach, Amii Barnard Bahn.
Amii Barnard Bahn is the founder of Barnard-Bahn Coaching and Consulting. She is recognised as a top coach for legal and compliance executives. Amii is also a contributor to Harvard Business Review and a Fellow of Harvard Institute Coaching.
Amii talks about her motivation to become a coach after she felt she has accomplished her dreams of being in the C-Suite.

May 3, 2022 • 25min
Equity challenges being faced by Minority Leaders in the Corporate World | Maggie Chan Jones, Founder, Tenshey Inc, Author, Decoding Sponsorship
Unlike before, schools, colleges, and the workplace today are focusing on creating an inclusive environment to provide equal opportunities to everyone. But there’s still a long way to go to spread the concept of inclusivity and diversity to every individual.
In today’s episode of TBCY, we are extremely delighted to have Maggie Chan Jones with us. She is the founder of Tenshey, Inc., which is a female-founded, tech-enabled startup with a mission to advance gender diversity and leadership development through executive coaching.
About Maggie Chan Jones, Founder, Tenshey Inc, Author, Decoding Sponsorship
I am a seasoned C-level executive specializing in marketing, business transformation, and technology.
I am also an entrepreneur, and the Founder and CEO of Tenshey, Inc., a startup with a mission to advance gender diversity and leadership development through executive coaching.
I am an author of a book titled ‘Decoding Sponsorship’.
If you’re interested in the topic of diversity, equity, inclusion, and challenges of the minorities in the corporate world, don’t miss this episode!

May 2, 2022 • 26min
How to Become an Efficient Leader? | Mahan Tavakoli, CEO Strategic Leadership Ventures & Host Partnering Leadership
Leadership is an important function that enables an organisation (business, government, charitable, etc.) to focus its energies and resources on the common accomplishment of the organisational goals. The people in an organisation can only direct their efforts in the right direction when they have a leader to look forward to.
Leaders can define workplace cultures that foster the accomplishment of common goals. What are the key attributes that an efficient leader ought to have? Is (s)he born with such qualities, or can be developed? We have your answers covered in today's episode of "The Brand Called You."
Mahan Tavakoli is the CEO of Strategic Leadership Ventures and hosts a podcast, “Partnering Leadership”.
Mahan starts the discussion with if leaders are born or made. While giving reasoning, he explains how people with initial capability fail to build on it, and thus, leadership can be developed over time.

May 2, 2022 • 27min
How to fight systemic RACISM? | Shereen Daniels, Founder and MD, HR Rewired
The issue of racism has been an issue since the beginning of time. We have seen racism against people from different backgrounds. No matter how much time passes the issue of racism is still a major issue for many people. Racism against black people is still prevalent today. Black people are often targets of discrimination and violence in many countries. Why aren't black people able to escape this form of racism? And what is the impact it has on society? Shereen Daniels, Founder, and MD, HR Rewired talks to us about the issue in depth.
About Shereen Daniels, Founder and MD, HR Rewired
Shereen is the Founder and Managing Director of HR rewired and Chair of the African Diaspora Economic Inclusion Foundation. An advocate for anti-racism in business, and with two decades of international HR leadership experience, Shereen’s firm champions racial equity in the workplace.
HR rewired is a niche consultancy that partners with companies who are ready to tackle and challenge the ongoing race for equality.

14 snips
Apr 30, 2022 • 23min
How to Become a Selfless Leader? | Katrijn Van Oudheusden, Author, Selfless Leadership, Coach
Katrijn Van Oudheusden is a coach and author specializing in self-leadership, known for her book, “Selfless Leadership.” She dives into the essence of selfless leadership, emphasizing that true power lies in serving others rather than oneself. The discussion highlights how ego limits leadership effectiveness and the importance of self-inquiry. Katrijn also distinguishes coaching from traditional mentoring, underlining how coaching fosters personal growth and improves leadership. Additionally, she addresses cultural dynamics in coaching and their impact on collaboration.

Apr 30, 2022 • 22min
Leadership Tips For Overcoming Setbacks | Srijata Bhatnagar, Setback Leadership Champion, Author, Global Speaker
There's a lot of buzz about setback leadership and how setbacks in work or in life can actually be used as a means to achieving success and growth. The concept of setback leadership is not new. The only thing that is new is that we are now calling it setback leadership. The setback is nothing but failure or a setback. Why is it important to look at a setback as an opportunity? Srijata Bhatnagar, Setback Leadership Champion, Author, and Global Speaker is going to help you identify why it is so important to look at a setback as an opportunity.
About Srijata Bhatnagar, Setback Leadership Champion, Author, Global Speaker
I am passionate about championing Setback Leadership. Through my speeches, masterclasses, workshops, consulting work, and coaching, I have inspired more than 45,000 business leaders in six countries to turn their setbacks into successes.
My driving belief and philosophy is — that setbacks are awesome, and you must embrace them for exponential growth and success. Having faced several setbacks myself, I know the power of inspired action.
If you’re interested in the challenges of women in the corporate world, don’t miss this episode!

Apr 29, 2022 • 18min
Helping Coaches and Leaders with Digital Marketing | Desiree Jane Montejo, Content Marketing Strategist, CEO & Owner
With the entire world using the Internet for their work, digital marketing plays an important role in reaching the right audience. The right use of social media platforms enables businesses to reach their target audience and increase their sales and profits. Today, we discuss the same, however, in the context of coaches who work in educating coaching people in a leadership role. How can they showcase their services to potential clients? We have your answers covered in today's episode of The Brand Called You.
Desiree Jane Montejo is the digital marketing expert for coaches and consultants. She is the founder of eMaillennials Digital Marketing Services.
Desiree talks about her work of how she helps her client in different areas of digital marketing like copywriting, email marketing, lead generation, and digital marketing strategies. She talks about the importance of sharing daily value posts and edutainment content on your network, as it attracts the right people and ideal clients.
She discusses the challenges like procrastination and clarity.


