

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Aug 5, 2022 • 32min
Future of Smart Cities | Gerald Babel-Sutter, Co-Founder & CEO, Urban Future
“Cities need to become more sustainable in order to help solve our environmental problems. Together we need to do anything we can to speed up urban transformation.” -Gerald Babel-Sutter, passionate change-maker, co-founder, and CEO of Urban Future
Today’s guest is Gerald Babel-Sutter, the co-founder, and CEO of Urban Future. Gerald Babel has a conference and marketing background and has studied in a few of the most prestigious educational institutions in the USA, specifically at Harvard and New York University. He calls himself a change maker and currently lives in Austria.
About Gerald Babel-Sutter:
Gerald Babel-Sutter is the Co-founder and CEO of Urban Future.
Gerald Babel has a conference and marketing background and has studied in a few of the most prestigious educational institutions in the USA, specifically at Harvard and New York University.

Aug 5, 2022 • 32min
The Practice of Leadership | Fabian Dattner, Founder & CEO, Dattner Group
The Founder and CEO of the leadership consulting firm Dattner Group, Fabian Dattner, specializes in cultural transformation, executive development, and working with women. Fabian, who has 36 years of expertise, assists thousands of leaders in realizing the importance of leadership as a critical lever for positive change. Fabian Dattner provides women with the skills they need to face significant challenges and increase the number of women in leadership positions around the world. She is also the founder of Homeward Bound, a global leadership initiative that has seen over 300 women in STEMM travel to Antarctica.
About Fabian Dattner
Fabian is the CEO of Dattner Group, creator of the renowned leadership program for women, Compass, and Visionary Founder of Homeward Bound.
She’s a speaker, educator, entrepreneur, and a regular commentator in the media on leadership and ethical issues in the world today, and on the role of women in building a sustainable future.
With 36 years of experience, Fabian helps thousands of leaders recognize that leadership is a key leverage point for change for the greater good.

Aug 4, 2022 • 28min
Giving Wings To Your Dreams | Makayla Galler, Aviation, STEM Ambassador
Makayla Galler is a showcase of what you can achieve if you really are persistent. Being a young kid and achieving all that she has is beyond what most people can even dream of. She is the epitome of persistency, who inspires one to dare to dream. It sure takes courage and effort but she also assures you that it is worth making efforts for.
About Makayla Galler
- Makayla Galler is a high school student from Denver, Colorado is a holder of multiple scholarships in Aviation. The young student has a promising future with a 4.0 GPA, as she holds the gold honor roll. Apart from this, she's also part of Wings Aerospace Pathways High School Program, while doing space camping in Huntsville, Alabama.

Aug 4, 2022 • 32min
Emerging Significance of Cognitive Demographics | Susan Fader, Qualitative Researcher, Business Transformationalist
Cognitive demographics is about how people self-perceive in the value hierarchy. And then also how they perceive their role. Besides traditional demographics it more important than ever t understand cognitive demographics at this time. It is also equally important to learn about the context of why people like or dislike a product or advertisement idea.
Today’s guest, Susan Fader, is a qualitative researcher and business transformation analyst. She talks about storytelling as tool for qualitative research. She also talks about cognitive demographics and why is it so important to better understand the consumer.
About Susan Fader
Susan is a qualitative researcher and business transformation analyst.
She helps companies to rethink their biases, to transcend their data and really access their emotional intelligence.
She's not only contributing to a host of industry publications, and she's a hugely sought-after speaker at conferences but she's now expanded her work to include business consulting in a unique way.

Aug 3, 2022 • 29min
Classical music and the modern world | Anastasia Kozlova, Multidimensional Musician, Violinist, Founder, Festival Groeneveld
Classical music some say is on the decline, but there are people who love it and want to make it familiar with the whole world so that it remains a part of our shared culture. Classical music had a sense of stiffness and inflexibility and only by altering these can we hope for the new world to understand and appreciate classical music.
Today’s guest, Anastasia Kozlova, born in Leningrad, is a musician, a freelance concert violinist and art director of her own music festival. She talks about her aristocratic family roots and her family’s influence on her life. She also discusses the need to make Classical music younger and more spontaneous.
About Anastasia Kozlova
Anastasia Kozlova, born in Leningrad, is a musician, a freelance concert violinist and art director of her own music festival and has helped a number of music festivals around the world to also start.
She has won numerous prizes and recognition and has played with the world's leading classical musicians.
Her family moved to Spain when she was 11 and to the Netherlands when she was 13. Her mother was one of the top five harpists in the world and passed away when Anastasia was 15.

Aug 3, 2022 • 37min
The Importance Of Telecommunication Standardisation | Bilel Jamoussi, Chief Study Groups Department, TSB
The world today runs on data and information. This data and information need to be transmitted from place to place in seconds. Transmitting this data all over the world needs some Telecommunication standards. Phone numbers that we dial every day and the usage of the internet requires certain protocols to be standard at the scale of the world. Standards make this possible.
Today’s guest, Bilel Jamoussi, is an engineer, a leader, and a diplomat. He discusses his journey from Tunisia to Geneva. He talks about his time at Nortel and applying for patents and coming up with standards. He also discusses about the ITU and his time as the Chief of Study Groups Department.
About Bilel Jamoussi
Bilel Jamoussi an engineer, a leader, a diplomat originally from Tunisia.
A Ph.D. in Computer Engineering from Penn State And have over 22 Granted, and have patents filed with the US in a variety of fields.
Worked in the telco industry for over 15 years with companies like Bell and Nortel, a member of the IEEE and currently working for the ITU, one of the UN agencies based out of Geneva.

Aug 2, 2022 • 31min
Leading the Market with STRONG BRANDING | Simon Barnett, CEO, OBO Goalkeeping
"Good Sh*t that really works". The slogan of the company OBO sets a unique example of how doing things differently and authentic helps you become a dominant global leader in the business you do.
About Simon Barnett
Simon Barnett is the founder of OBO and a marketing lecturer at Massey University.
OBO is a niche company based in Palmerston North, New Zealand. They are manufacturers of goalie protection gear for Hockey.
OBO is 25 years old this year and has a fabulous success story. They now sell into 72 countries globally and at the Rio Olympics, 100% of the female field hockey goalies used OBO and 55% of the men.

Aug 2, 2022 • 24min
How should one convert an idea into a reality? | Nicholas Marchesi, The Co-founder of the Orange Sky
Privileged people seldom notice the needs of the have-nots and even when they do, they don't know what to do about it or how to solve the problem. Nicholas Marchesi the Co-founder of the Orange Sky is one such person who despite hailing from a privileged position was able to identify the problems of the homeless people. He identified the problem of hygiene standards of the homeless people and the need for a platform for them to connect with people who could help them. The idea that started with two washing machines built inside of a moving van around a town in Australia has evolved into positively connecting communities.
About Nicholas Marchesi
Nicholas is the Co-founder of Orange Sky. A Stanford graduate, hailing from Brisbane, Australia has several accolades and achievements under his name. He has received 9 awards including the EY Entrepreneur Of The Year, Forbes 30 Under 30, Young Australian Of The Year 2016, and in 2020 he got The Medal of the Order of Australia.

Aug 1, 2022 • 38min
Serving The Community Is The Ultimate Goal | Braham Aggarwal, Chairman, Board of Park Square Homes
People earn money, get rich and then do charity. Building a business to earn money to serve society is a unique vision that Braham Aggarwal had and which led him to run a successful business. Serving the community was the ultimate goal for him that places him today among some successful and respectable figures.About Braham AggarwalBraham Ratan Aggarwal is Chairman of the Board of Park Square Homes, one of Central Florida’s premier residential and resort homebuilders, which has enriched and improved the quality of life in Central Florida for nearly 40 years. He's also the Founder and Director of the Hindu University of America and the Chairman of Patanjali Yog Peeth.

Aug 1, 2022 • 41min
The Jewish Roots of Christianity | Dr. Bruce Chilton, Author, The Jewish Roots of Christianity
Religion is the opium of people. Karl Marx said this and he was not wrong. The importance of religion in our society is unequal to anything. Politics and even economics are affected by religious ideologies. Judaism and Christianity are religions that are very close to each other in terms of their birth during the Common Era.Today’s guest, Dr. Bruce Chilton, is an Author and is a scholar of Early Christianity and Judaism. He discusses about the early myths and facts of the origins of Christianity and Judaism. He separates the facts about Early Christianity and Judaism from the plethora of accurate and inaccurate information we have today.About Bruce Chilton Dr. Bruce Chilton is a scholar of Early Christianity and Judaism. Dr. Bruce has written a number of books including The Rabi Jesus, The Rabi Paul, and Mary Magdalene: A Biography.He has also authored Abraham’s Curse: The Roots of Violence in Judaism, Christianity and Islam and The Herods: Murder, Politics, and the Art of Succession.


