"Good Sh*t that really works". The slogan of the company OBO sets a unique example of how doing things differently and authentic helps you become a dominant global leader in the business you do.
About Simon Barnett
Simon Barnett is the founder of OBO and a marketing lecturer at Massey University.
OBO is a niche company based in Palmerston North, New Zealand. They are manufacturers of goalie protection gear for Hockey.
OBO is 25 years old this year and has a fabulous success story. They now sell into 72 countries globally and at the Rio Olympics, 100% of the female field hockey goalies used OBO and 55% of the men.
The Brand Called You