

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Jun 21, 2025 • 28min
Side Hustle to Financial Empire | Eric Fiegoli, Managing Director, Exbo Group
Managing Director Eric Fiegoli of Exbo Group shares invaluable insights on building financial discipline in growth-stage companies, common founder mistakes in fundraising, key metrics that matter, and the M&A red flags that make or break deals. A must-listen for entrepreneurs seeking to scale intelligently and avoid costly financial missteps.00:35- About Eric FiegoliEric is the managing director of the Exbo Group.

Jun 20, 2025 • 22min
Alchemy of Words and Worlds | Karen Schur-Narula, Author, ‘Champagne Alchemical’
Dive into a captivating conversation with author Karen Narula, whose life across diverse cultures fuels her evocative storytelling. Explore themes of grief, transformation, and resilience woven through her latest novel Champagne Alchemical — a journey that bridges history, philosophy, and personal discovery.00:40- About Karen Schur-NarulaKaren is the author of a book titled Voyage of the Emerald Buddha, Like the Gaze of Statues and Fatherland.Her latest book is Champagne Alchemical and she's a fellow member of the YPO.

Jun 19, 2025 • 27min
Finance to Film Success | Sidharth Jain, Founder, The Story Ink; Founder, House of Talkies
Discover the fascinating journey of Sidharth Jain, founder of The Story Ink, India's leading book-to-screen adaptation company. From his early days as a stock trader to producing the acclaimed Netflix series "Trial by Fire," Jain shares insights on what makes stories screen-worthy, the challenges of adaptation, and how Indian content is evolving in the global streaming era. A must-read for aspiring filmmakers, authors, and anyone curious about the entertainment industry.00:34- About Sidharth JainSidharth is the founder of The Story Ink, which is India's leading book to screen adaptation company.He's also the founder of the House of Talkies, which is a Content Studio.

Jun 18, 2025 • 26min
Alignment Beats Achievement Always | Oliveyah Fisch, Founder, Spiritual Heartbeat Movement; Master Coach; Best-Selling Author
Discover how master coach Oliveyah Fisch is transforming lives through her "Spiritual Heartbeat" movement, teaching high achievers to become their own medicine by aligning inner wisdom with outer success. From martial arts studios to corporate boardrooms, learn the seven principles that create lasting fulfillment beyond external achievements.00:35- About Oliveyah FischShe's the founder of the Spiritual Heartbeat Movement and She's the best selling author.She is a master coach. She has a forthcoming book which is titled Spiritual Heartbeat: The Ultimate Requirement for Success.

Jun 17, 2025 • 23min
Human-Centered Tech Innovation Unlocked | Elizabeth Bieniek, Author, 'Cake on Tuesday'; Author, Speaker, Consultant
Discover how Elizabeth, named one of the top female tech pioneers, blends human connection with breakthrough innovation. From leading holographic tech to fostering decisive culture and embracing failure as a gift, her journey offers invaluable lessons for leaders aiming to innovate boldly and empathetically.00:37- About Elizabeth BieniekElizabeth is an author, speaker and a consultant.She's an author of a book titled Cake on Tuesday.She's been named one of the 10 most influential female pioneers in technology.

Jun 16, 2025 • 25min
Crafting Leadership Through G.R.I.T | Yogi Mueller, Owner and Chief Craftsman, Craft Leadership LLC
Yogi Mueller, founder of Craft Leadership, joins The Brand Called You to share his journey from Disney to designing bespoke leadership strategies. He unpacks his powerful "Embrace the G.R.I.T" framework—focusing on resilience, adaptability, and personal growth—and explains how authentic leadership starts with tough love and ends in real transformation.00:38- About Yogi MuellerYogi is the owner and chief craftsman of Craft Leadership LLC.

Jun 15, 2025 • 34min
Rajat Ganguly, Editor-in-Chief, Journal of Asian Security & International Affairs: Insights on Asian Geopolitics & Security
Welcome to another thought-provoking episode of The Brand Called You! In this episode, we sit down with Dr. Rajat Ganguly, Editor-in-Chief of the Journal of Asian Security and International Affairs and a distinguished academic based in Perth, Australia. With extensive experience spanning universities in the US, UK, New Zealand, and Australia, Dr. Ganguly shares unparalleled insights into Asian geopolitics, India’s evolving strategic posture, and the changing dynamics between India, China, and Pakistan.We dive deep into:The evolution of India's strategic thinking post-Cold War and post-GalwanIndia’s Act East policy & its leadership role in the Global SouthThe balancing act between India’s strategic autonomy and US relationsASEAN's varied responses to China’s assertiveness in the South China SeaThe complex India-China border dynamics and motivations on both sidesWhy Pakistan’s China alignment is both a necessity and a riskProspects (or lack thereof) for India-Pakistan normalization and the regional future

Jun 15, 2025 • 34min
Murali Bukkapatnam, Chairman, Global Board of Trustees, TiE: Empowering Entrepreneurship Across Borders
Welcome to another inspiring episode of TBCY - "The Brand Called You." In this episode, host Ashutosh Garg is joined by Murali Bukkapatnam, Chairman of the Global Board of Trustees at TiE (The Indus Entrepreneurs) and founder of Folksy Technologies. Murali shares his remarkable journey from rural Andhra Pradesh to the US and back, sparking his entrepreneurial spirit along the way.Tune in as we explore:The key cultural differences between startup ecosystems in India and the USHow Murali’s upbringing and personal values shaped his focus on underserved communitiesThe vision and mission of TiE and how it’s fostering global entrepreneurshipTiE’s programs supporting women entrepreneurs and intergenerational mentoringWhy global investors must look at startups from India’s Tier 2 and Tier 3 citiesFolksy Technologies’ unique venture-building approach and commitment to social impact

Jun 14, 2025 • 27min
Lead Yourself, Change Everything | Penny Ferguson, Founder & CEO, The Living Leader
In this episode of The Brand Called You, Penny Ferguson, founder of The Living Leader, shares her 32-year journey redefining leadership. Learn how authentic leadership starts with self-change, embracing responsibility, and building trust through vulnerability. A must-listen for anyone ready to lead with impact.00:38- About Penny FergusonPenny is the founder and CEO of The Living Leader.She's an award winning author, a podcaster and a speaker.

Jun 13, 2025 • 23min
Unlocking Leadership Through Mental Fitness | Manfred Mahrle, Owner and CEO, ActyMind GmbH
In this powerful episode of The Brand Called You, finance leader-turned-coach Manfred Mahrle shares his journey from auditing to founding ActyMind GmbH. Discover how Positive Intelligence, servant leadership, and mental fitness helped him—and now others—lead with clarity, trust, and purpose across cultures and continents.00:39- About Manfred MahrleManfred is the owner and Chief Executive Officer of ActyMind GmbH.He's a fellow member of the YPO.


