The Brand Called You Saurabh Uboweja, Creator of EPIC Brand Map & Author: Transforming Branding with Strategic Clarity
Join us in this insightful episode of The Brand Called You as Ashutosh Garg sits down with Saurabh Uboweja, creator of the EPIC Brand Map and author of "Building Epic Brands." Discover how Saurabh transitioned from banking to branding, worked across 25 countries on 300+ brand projects, and what inspired the creation of the EPIC framework for building powerful, global brands.
Learn what sets the EPIC Brand Map apart, the most underestimated elements in branding strategy, and how brands like IndiGo Airlines truly exemplify the EPIC philosophy. Saurabh also busts common branding myths and shares a transformative case study from the education sector. Dive deep into actionable advice on repositioning brands and adapting to the age of AI, short attention spans, and fragmented markets.
Whether you're a brand strategist, entrepreneur, or marketing enthusiast, this episode is packed with practical wisdom and real-world examples to help you build your own epic brand!