

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Oct 5, 2022 • 22min
From Catholic Priest to Vedic Life Coach | Wil Burgmans, Managing director, Stichting Haidakhandi Samaj
In this episode of THE BRAND CALLED YOU, we are honoured to present a very senior professional with strong bonds with India. Mr Wil Burgmans is Managing director at Stichting Haidakhandi Samaj. He began his journey at a priest school and eventually became a transcendental meditation coach.
Today, we discuss meditation, Vedas and Bhagwat Gita. Gita is not just a set history but a reflection of our life also, how Burgmans is infusing his meditation techniques in coaching people for life.
About Wil Burgmans:
Wil Burgmans is the managing director of Stichting Haidakhandi Samaj
Haidakhandi is a small village near Haldwani, India
Burgmans born in a catholic family in the Netherlands. He joined a priest school but eventually became a transcendental meditation teacher.
He was also into physics, metaphysics, and Vedic studies.

Oct 5, 2022 • 26min
Cultivate your relationships | HC Uday Shankar, Founder and Member Advisory Board, TLRNOW
Soft skills are non-technical skills related to your work style that include your interactions with coworkers, problem-solving techniques, and time management techniques. Now more than ever, in this age of technology, employers across the world are demanding much more than the standard degree. They need people who can build relationships and can network with the help of their skills.
In today’s episode of The Brand Called You, Mr. Uday Shankar talks about the importance of soft skills in both personal and professional lives. He discusses how ethics, culture, and gender are connected to soft skills.
About Uday Shankar
Uday is the founder and member of the advisory board of TLRNOW.
TLR stands for Team. Leap. Roar. Now.
He is also a soft skills trainer, a journalist, a voiceover artist, and an author.

Oct 4, 2022 • 26min
Understanding India’s Startup Ecosystem | Tomonaga Tejima, India-Japan serial entrepreneur; Co-founder OkayGo
India, as we all know, has a booming startup ecosystem with a lot of foreigners coming to benefit from it. In a strong competition with China, India has become a major business player for a lot of Japanese businesspeople. Today, we have a Japanese entrepreneur who started his entrepreneurial journey in India. He talks about the several key points a budding entrepreneur must consider in his/her journey.
About Tomonaga Tejima
Tom is an India-Japan serial entrepreneur. He is the co-founder of OkayGo.
He was earlier with Otsuka Pharmaceuticals, the second-largest Japanese pharmaceutical company, where he served as Asia region head of the pharmaceutical business.

Oct 4, 2022 • 36min
Here is everything you need to know about Jews in India | Prof Ori Soltes, an Art Historian, and Prof, Georgetown University
The Jewish community was once a thriving community in India. In 1948, after the formation of the state of Israel, 33000 Jews migrated to Israel leaving behind around 5000 Jews in India. Over 70,000 Indian Jews live in Israel (over 1% of Israel's total population). Though Judaism is a prominent religion in the world, the average Indian has little knowledge of it.
Prof Ori Soltes, an Art Historian, and Prof, at Georgetown University, talks about the subject in detail.
About Ori Soltes
Ori Z. Soltes teaches at Georgetown University across a range of disciplines, from art history and theology to philosophy and political history.
He is the former Director of the B’nai B’rith Klutznick National Jewish Museum, and has curated more than 85 exhibitions on history, ethnography, and modern and contemporary art at that museum and in other venues across the country and overseas.
He is also the author of 300 books, articles, exhibition catalogues, and essays on a variety of topics; and the writer, producer, and narrator of diverse video courses.

Oct 3, 2022 • 20min
How One Misunderstanding Resulted In $1.25 Million In Sales? | Sage Polaris, Conscious Launch Strategist & Copy Coach
Copywriting has been around since the beginning of marketing and has always been the driving force behind a company’s success. Sure, in the past, marketing experts focused more on direct mail, billboards, and newspaper ads, while today digital solutions are at the forefront of modern marketing. Still, through all these changes, copywriting remains the one thing your business cannot do without, no matter your preferred marketing strategy. In this episode, Sage Polaris will explain exactly why copywriting is so essential in digital marketing.
About Sage Polaris
Sage Polaris has written high converting copy for more than 400+ clients earning them millions of dollars.
She helps personal brands and service providers sell more of their service or offer with the words on their website.
She has worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet famous” people we all look up to.

Oct 3, 2022 • 25min
Coaching takes Development to a Deeper and more Sustainable Level | Josh Miller, Master Certified Executive, and Personal Coach; Author
Leadership coaching is one of the most effective tools available to take leadership development to a deeper and more sustainable level — whether it’s professional leadership coaching focused on the individual or coaching for your entire organization. Coaches expand perspective, inspire, and provide challenge and support like no one else. Today we have Josh Miller, Master Certified Executive, Personal Coach, and a best-selling author to talk to us about leadership coaching.
About Josh Miller
Josh Miller is the Master Certified Executive and Personal Coach.
He is also the author of a book titled I Call Bullshit: Live Your Life, Not Someone Else’s.

Oct 1, 2022 • 27min
Is Porn the only way to EDUCATE ourselves on SEX? | Shakun Sethi, Founder, and CEO, Tickle.Life
Sex Education is a type of education that involves acquiring information and forming attitudes and beliefs about human sexual anatomy, sexual reproduction, sexual intercourse, reproductive health, emotional relations, reproductive rights and responsibilities, contraception, and other aspects of human sexual behavior. Sex education is also referred to as Sexuality Education as it covers all aspects of sexuality including dating, relationships, sexually transmitted infections, etc.
About Shakun Sethi
I started my journey as the founder and CEO of Tickle.Life, building a custom pleasure tech-stack for the sexual well-being industry, with a vision to enhance discoverability.
Tickle.Life endeavors to empower sex educators, wellness professionals, and content creators from the sexual wellness industry. Besides, my experience in crisis communications also helps me manage Tickle.Life efficiently.
Before incubating Tickle.Life, I stepped into my entrepreneurial journey as the founder of Dizuna Communications Pvt, Ltd focusing on Crisis Communications Public Relations, digital media, and providing robust IT services for eGovernment projects.
And it all took a turn with the experience and knowledge I garnered through my days at the world’s biggest PR firm, Edelman. Here, I handled multiple international corporations ranging from Wrigley to LinkedIn.

Oct 1, 2022 • 27min
Shaping a more equitable future for women and students | Shreya Rammohan, Co-Founder and CMO, Playbook
Networking, they say, is about planting relationships. Networks help you when you require a better position or a solution to your concern. Sometimes, even seen negatively, it becomes indispensable to understand the intention with which one network. It doesn’t always have to be several contacts, but the quality they bring to your life personally or professionally.
About Shreya Rammohan
She is presently the Co-Founder and Chief Marketing Officer of award-winning startup PLAYBOOK.
Shreya has over 9 years of professional marketing consulting, research & implementation experience across 10 industrial sectors & in 4 regional markets (Bahrain, Oman, Saudi Arabia & UAE) for 80+ Brands.
She has successfully managed teams of researchers, and departments (brand management & design) and coached trainees.

Sep 30, 2022 • 30min
What goes into building a successful beverage brand? | Kirty Datar, Co-Founder, Canebot
Raw sugarcane juice can lower, strengthen the bones, reduce, aid in weight loss, fight fevers and infections, and soothe stress. It can help you sleep better, boost energy levels, support kidney health, strengthen the immune system, protect the skin, optimize digestion and manage diabetes, among others.
About Kirty Datar
Kirty Datar is the Co-Founder of Canebot.
Kirty and her husband, Milind Datar quit their corporate jobs and embarked on their entrepreneurial journey.
They started with a vision to revive the dying culture of drinking Sugarcane Juice in India.

Sep 30, 2022 • 23min
How to be a Leader of your Life? | Jaykumar Hariharan, CEO and Chief Coach, Blue Fire Coaching Consultants
We are often faced with dilemmas in life, especially when it comes to our career-related choices. The daily inner fights of how to deal with a situation? The tracking if we are on the right path or not? We often need an ear to either listen to our dilemmas or a person who can open our perceptions, enabling us to make better decisions.
Thus, lies the importance of executive coaching. In today’s discussion with Mr. Jaykumar Hariharan, we discuss how coaching enables us to become better leaders.
About Jaykumar Hariharan
Jay is the CEO and Chief Coach at Blue Fire Coaching Consultant.
He is also an author and a speaker. He has written a book titled, “Rewire - How To Be The Leader Of Your Own Life.”
He calls it a letter of love to leaders of his generation.
Having a great love for life, Jaykumar is a certified deep sea diver and a certified paraglider too.


