

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Feb 25, 2023 • 27min
A Story Chaser| Massimo Martinotti | CEO | Starlight Effect |
Today in this episode of THE BRAND CALLED YOU, we are happy to connect with Massimo Martinotti and get valuable insights about the importance of storytelling in the business world.
Martinotti gave us new insights into the components of a story which include enigma and epiphany. He also told us that the story and strategy are the same.
About Massimo Martinotti & his journey.
Since I was a teenager, I wanted to be a film director and that didn't seem like an easy goal, having been born in a small town in northern Italy. But I made it.
I have been lucky enough to film in 30 countries on all continents, to hear assistant directors yell “Action!” in more than 20 languages and to get on all kinds of flying objects.
I have produced commercials for dozens of multinational brands including Toyota, McDonald's, P&G, Chrysler, and Corona, many of which have won prestigious awards.
About 10 years ago I realized that there was a much more efficient way to help my clients.
With a team of visionaries, I developed a methodology to bring the power of stories to the business world and have an impact not only in the areas of marketing and advertising but also in corporate and human resources.

Feb 24, 2023 • 27min
Turning your clever ideas into valuable things | Debbie Jenkins | Publisher & Creation Coach | Founder and Publisher | The Asset Path
Determined to help all her clients make the most of their IP, ideas and talent, Debbie Jenkins can help you turn your clever ideas into valuable things. She works with people from companies that don't start with an M too!
Today in this episode of THE BRAND CALLED YOU, we are happy to connect with Debbie Jenkins and get valuable insights about thought leadership.
About Debbie Jenkins & her journey.
I love working with smart consultants, coaches and mentors who are brilliant at serving their clients and also need to take care of their practice.
I know how to help you get clever ideas out of your head (or off your computer) and turn them into valuable things (assets) for your business.
Assets like business books, whitepapers, converting websites, marketing materials, podcasts... I also know how to help you use these assets to accelerate your time to impact, achieve visibility and influence, and improve your bottom line.
I am determined to help all my clients make the most of their IP, ideas and talent.

Feb 24, 2023 • 22min
Should Networking be an essential aspect of your Career? | Nina Del Marr, Co-Founder & CEO, CIRKEL
Networking, they say, is about planting relationships. Networks help you when you need a better position or a solution to your concern. Sometimes, even seen negatively, it becomes indispensable to understand the intention with which one networks. It doesn’t always have to be several contacts, but the quality they bring to your life personally or professionally.
Nina Del Marr is the co-founder and CEO of CIRKEL, a venture that aims to provide a safe space for women to come together, learn about themselves, and become empowered through sharing and learning from one another. She started the venture while working in international health in California and has recently moved to Berlin to focus on scaling the venture and utilizing technology to support it. The CIRKEL method provides structure to the gatherings by including check-in at the beginning of each session and providing a foundation for each session while allowing for flexibility for participants to make the sessions unique and suitable for themselves.

Feb 23, 2023 • 26min
How Did Titan Create Its Brand Image?| Aditya Singh | Head, International Business, Jewellery, Titan Company Ltd
When it comes to dining and owning jewellery, we tend to exercise certain caution in spending money on trusted brands or family jewellers. For ages, we have all turned to our family jewellers to cater to our wishes and needs of the same. In this highly volatile industry, Titan has managed to make its name as one of the trusted brands of jewellery on an international scale. Today, we discuss what goes into making a trustworthy and internationally known jewellery brand.
[00:29] - About Aditya Singh
Andy is the Head of International Business for Jewellery of Titan Company Limited.
He started with the Tata administrative service, he was earlier with Montblanc and is an Angel Investor.

Feb 23, 2023 • 28min
India and its problematic neighbours | Saurav Jha, Director, Delhi Defence Review; Author
The Himalayan range is bordered on the northwest by the Karakoram and the Hindu Kush ranges, on the north by the Tibetan Plateau, and on the south by the Indo-Gangetic Plain. In this episode, we have Saurav Mishra who talks about defense and energy. He also talks about his latest book titled Negotiating the New Normal.
About Saurav Jha
Saurav is the director of the Delhi Defence Review.
He is a Strategic Affairs Expert and Commentator.
He's the author of several books including Negotiating the New Normal: How India Must Grow In A Pandemic-Ridden World

Feb 22, 2023 • 26min
Life is a process of continuous learning | Hetal Sonpal, Startup Evangelist, Angel Investor, Coach, Marketing & Strategy Leader, Author
An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.9 km) swim, a 112-mile (180.2 km) bicycle ride and a marathon 26.22-mile (42.2 km) run completed in that order, a total of 140.6 miles (226.3 km). It is widely considered one of the most difficult one-day sporting events in the world.
In this episode, we have Hetal Sonpal who talks about entrepreneurs. He talks about coaching and the ironman triathlon. He also talks about his book titled Against All Odds in which he talks about how his book is an accidental journey.
About Hetal Sonpal
Hetal is a startup evangelist and Angel investor.
He is also a coach.
He is a sales marketing and strategy leader.
Hetal is the author of a book titled Against All Odds.
Hetal has also completed an Ironman and he's a mentor of change for the NITI Aayog.

Feb 22, 2023 • 1h 1min
Harnessing Quantum Technology for Industries | Matt Johnson | Co-founder and CEO, QC Ware
Quantum technology is quickly picking up speed by finding its practical applications for the betterment of varied industries. However, because of its complexities, people tend to steer away from discussing it. But if broken down into simpler pieces of information, the potential power of quantum can lure the masses into understanding it better. In today’s episode, we break down how quantum is finding its uses in the commercial world around us.
[00:45] - About Matt Johnson
Matt Johnson hails from the background of armed forces as a captain in the Air Force.
He holds a diverse portfolio in finance and investing.
Matt is also a proficient swimmer.
He is the co-founder and CEO of QC Ware, a quantum computing software company.

Feb 21, 2023 • 35min
From driving Taxi to building Brands | Parul Soni | Founder and Global Managing Partner | Think-through Consultancy
'Gender-pay-gap is real'- Most working women face this when they step to earn a living, and Parul Soni is protesting against it by building an empire where women get their fair share of due.
No! Parul is not a woman. He is a man who appreciates your work and wants to leave a legacy behind, a Virtual Global Chamber of Commerce for Women.
About Parul Soni & his journey.
· Parul Soni is the Founder and Global Managing Partner of Think through Consulting.
· He is a consummate professional with over 25 years of experience and expertise in international investment, bilateral and multilateral trade, cross-border policies, regional trade agreements, and negotiations at national and international levels.
· Parul has worked in over 54 countries with Fortune 500 companies, global alliances, industry associations, international development organizations, and knowledge institutions.
· Parul is also a Founding Board Member of Save the Children-Bal Raksha, the Indian arm of Save the Children International, a Board Member of SafeLIFE Foundation, and a Board Member of Standing Tall Handicap International.

Feb 21, 2023 • 50min
CEOs working collectively to help build a thriving OC for all | Douglas A Wilson and Richard Gochnauer, Co-Founders, Leadership Alliance Orange County
The CEO Leadership Alliance Orange County is an organization co-founded by Douglas Wilson and Richard Gochnauer. The organization was formed with the goal of connecting CEOs in Orange County to learn from each other and build high-performing companies while also making a positive social impact. The organization focuses on two key issues: talent development and access to capital, with the goal of creating a thriving Orange County for all. The founders were inspired by a conference on purposeful leadership they attended at Harvard Business School and their experiences as CEOs of successful companies.

Feb 20, 2023 • 31min
Invest in Digital | Tomas Lamanauskas, Deputy Secretary General, International Telecommunication Union ITU
The International Telecommunication Union is a specialized agency of the United Nations responsible for many matters related to information and communication technologies. In this episode, we have Tomas Lamanauskas who talks about the International Telecommunication Union. He talks about the workings of the ITU and his vision for it.
About Tomas Lamanauskas
Tomas Lamanauskas is the Deputy Secretary-General-Elect of the International Telecommunication Union.
Tomas has 20+ years of international senior, executive and board-level leadership experience, at the intersection of infrastructure, digital technologies as well as government regulation and policy.
He has served as a head or deputy head of national regulatory authorities in three different regions of the world.


